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Last updated on April 18, 2014 at 1:21 EDT

Latest Latinum Network Stories

2014-04-10 08:27:04

Member-Based Advisory Company Hires Former AOL and Google Employees WASHINGTON, April 10, 2014 /PRNewswire/ -- Latinum Network, the premier network dedicated to helping brands succeed in the multicultural economy, announced two new hires - Dave Jackson as Latinum's Vice President of Business Development and Mike Murakami as the Senior Director of Research and Insights including the Voz Latinum community, a bilingual online community showcasing Hispanic consumer insights. These hires...

2014-03-14 08:25:52

Latinum Network Gives Major Brands Direct Access to Thousands of Consumers BETHESDA, Md., March 14, 2014 /PRNewswire/ -- Veo, a new app for the U.S. Hispanic audience, provides a direct channel for major brands to engage with thousands of consumers. The bilingual app is available for iPhone, iPod touch and and Android smartphones. Created by Latinum Network, an organization dedicated to helping brands succeed in the multicultural economy, the app gives brands the opportunity to...

2012-12-06 12:25:16

NEW YORK, Dec. 6, 2012 /PRNewswire/ -- Latinum Network and Univision Communications, the leading media company serving Hispanic America, are convening more than 40 of the most influential multicultural marketing executives in New York today for an in-depth review and peer discussion of Latinum's latest strategic initiative, Creating Effective and Engaging Latino Marketing Programs. During this event, Latinum will share more than two dozen engagement best practices, drawn from analysis of...

2012-05-21 02:23:48

BETHESDA, Md., May 21, 2012 /PRNewswire/ -- Latinum Network and Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) will convene Fortune 500 marketing executives June 13-15 in Gateway, Colo., to share and discuss innovative ways to approach multicultural marketing and create a "Total Market" plan to resonate with the ever growing US Hispanic and multicultural population. Among those joining in on the three-day event are representatives from 30 Latinum corporate clients including The Clorox...

2012-03-08 07:05:00

BETHESDA, Md., March 8, 2012 /PRNewswire/ -- Latinum Network today announced the official launch of VozLatinum, a new online community leveraged by marketers who want to get to know the U.S. Hispanic consumer. Capturing valuable quantitative and qualitative insights on this growing demographic, VozLatinum provides a unique research capability for more than 80 corporate clients such as The Clorox Company, ConAgra Foods, Hallmark, and Nestle USA. Using leading edge online tools, VozLatinum...

2012-01-30 09:05:00

BETHESDA, Md., Jan. 30, 2012 /PRNewswire/ -- Latinum Network announced today that it has hired former Procter & Gamble executive Ida Chacon as Vice President of Marketing and Commercial Solutions. In this newly created role, Chacon will lead a team of experts that will work with each one of Latinum's more than 75 corporate clients to develop marketing solutions. She will also leverage the network's reach and access to fuel commercial collaboration initiatives amongst the brands...

2010-07-01 08:20:00

NEW YORK, July 1 /PRNewswire/ -- With the U.S. Hispanic population becoming a major consumer force, brand marketers' need for comprehensive consumption and media measurement on this segment is essential. At a recent meeting of the Latinum Network, held at NBA headquarters in Manhattan, marketing executives from the nation's most powerful brands called for stepped up action by the industry's leading measurement and data companies. The meeting also uncovered the industry's appetite for...

2010-01-05 08:11:00

BETHESDA, Md., Jan. 5 /PRNewswire/ -- While the American economy floundered, and consumers as a whole tightened their belts, the growth in Hispanic spending was twice the growth in general market spending, according to a December 2009 analysis of consumer expenditures and corporate growth strategies by the Latinum Network. The Latinum analysis shows that non-Hispanic consumer spending from 2005 to 2008 grew only 2.9%, while Hispanic consumer spending increased 6.4% in that same period....

2010-01-05 08:00:00

BETHESDA, Md., Jan. 5 /PRNewswire/ -- EcoNet Ventures LLC announces the launch of Latinum Network, the first-ever business network devoted exclusively to helping corporations penetrate the estimated $850 billion U.S. Hispanic market. More than 20 major brands have already signed with Latinum Network including Clorox, H&R Block, Kraft Foods, Mazola, McDonald's, Nestle, Sara Lee Corporation, 7-Eleven, Splenda and Subway. Latinum Network provides a unique platform that enables top...