Latest Lay's Stories
Lawrence LeBlond for redOrbit.com - Your Universe Online Potato chips have been a popular snacking food for as long as anyone can remember. In fact, these salty, often multi-flavored snacks have been around since at least the dawn of the 20th century, and one traditional story, as cited by civilwarinteractive.com, gives an example of sliced potato rounds being fried and eaten as early as 1853. The first company to officially sell the salty snacks opened its doors in 1910 under the name...
The iconic Canadian brand teams up with comedic legend Martin Short in new ad! TORONTO, Jan. 30, 2013 /CNW/ - On Super Bowl Sunday, Canadians will be filling chip bowls with their favourite Lay's potato chip flavours - including Ketchup, Dill Pickle and Bar--B--Q - while they enjoy the show with family and friends. This year the Lay's brand is going beyond the bowl during the Super Bowl halftime show with a unique and fun new TV advertisement. In an exclusively Canadian...
PLANO, Texas, Oct. 4, 2012 /PRNewswire/ -- Chester Cheetah is shaking his tail and hitting the dance floor like never before, and he's inviting his fans to join the fun. Cheetos, a leading brand from PepsiCo's Frito-Lay division, has announced the second phase of its two-part promotion with Ubisoft. As part of this phase, the snack brand will offer exclusive music tracks available for the soon-to-be released Just Dance 4 video game, offering fans the chance to dance alongside...
PLANO, Texas, Sept. 19, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America business unit today recognized 100 over-the-road (OTR) drivers in the U.S. and Canada who have reached the career milestone of driving more than one million, two million, or three million miles accident-free. "The Frito-Lay fleet is not only one of the largest private fleets in North America, but also one of the safest," said Bill Simkins, manager, national fleet safety, Frito-Lay North America. "Our...
PLANO, Texas, Aug. 13, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division today announced the launch of a gluten free recipe section on its corporate website (www.fritolay.com) to help make snacking easier and more enjoyable for consumers with Celiac Disease or gluten sensitivities. The new recipe section on the company's website now features gluten free recipes that can be paired or made with Frito-Lay's gluten free snacks, such as Lay's Classic potato chips, Fritos...
PLANO, Texas, Aug. 9, 2012 /PRNewswire/ -- Senior leadership from PepsiCo's Frito-Lay North America division was joined today by California Governor Edmund G. Brown Jr., Matt Rodriquez, secretary of the California Environmental Protection Agency and Gregory Winterbottom, chairman of the Mobile Source Air Pollution Reduction Review Committee to announce the growth of Frito-Lay's California electric truck fleet. Once all of the vehicles are deployed by the end of 2012, California will...
PLANO, Texas, July 20, 2012 /PRNewswire/ -- Power up those taste buds -- a nationwide search for the next great Lay's potato chip flavor is officially underway. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today kicked off its "Do Us A Flavor" contest that invites fans to submit their potato chip flavor ideas for the chance to win $1 million in grand prize money or one percent of their flavor's 2013 net sales (whichever is higher). From now until Oct. 6,...
PLANO, Texas, July 17, 2012 /PRNewswire/ -- PepsiCo, global food and beverage maker, is teaming up with award-winning country music star Brad Paisley and Dollar General to support literacy in the United States. The parties recently kicked-off "Tune in to Giving," an in-store promotion encouraging fans to help support the Dollar General Literacy Foundation, an organization dedicated to help others improve their lives by taking their first steps toward literacy, a general education...
PLANO, Texas, July 12, 2012 /PRNewswire/ -- PepsiCo's Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., today announced the next phase in a series of promotions uniting America's favorite snack brands with one of the fastest-growing gaming properties in the world, Skylanders Spyro's Adventure. Fans aged 13+ now can get a free Skylanders Sidekick(TM) figure, exclusively available via mail, with the purchase of...
PURCHASE, N.Y., July 10, 2012 /PRNewswire/ -- PepsiCo, Inc. (NYSE: PEP) today announced the opening of a new food manufacturing facility in Wuhan, China. The plant, which is PepsiCo's sixth food manufacturing site in its Greater China Region, is part of the company's plans to drive the continued growth of its China business and expand further into central and western China. (Logo: http://photos.prnewswire.com/prnh/20120424/NY93895LOGO) The Wuhan plant is the...
