Latest Le Conseil Interprofessionnel du Vin de Bordeaux Stories
NEW YORK, Nov. 28, 2012 The Bordeaux Wine Council has just launched the My Bordeaux Blend contest in the United States. Participants will only need to snap and upload a photo to Instagram using the hashtag #BordeauxBlend, alongside a description that explains how Bordeaux and Fall Fashion are the inspiration behind the image. Eligible entries include a snapshot of an outfit, home decor, or other examples of fall style. Entries can be uploaded to Instagram between November 15, 2012...
SAN FRANCISCO and NEW YORK, Sept. 17 /PRNewswire/ -- Bordeaux, home of the most famous wines of the world, through its CIVB (Bordeaux Wine Council), has selected bi-coastal CreativeFeed, an agency specializing in launching and relaunching brands, as its U.S. Digital Agency of record following a review. CreativeFeed is charged with reintroducing the Bordeaux brand to U.S. wine drinkers, with an assignment to create a presence via a digital platform. "Taking one of the world's most highly...
One of France's most renowned wine-growing regions is launching an initiative to determine how much greenhouse gas emissions the industry is generating. The Bordeaux Wine Board (Conseil Interprofessionel des Vins de Bordeaux or CIVB) hopes this will bolster industry environmental standards.The project, called "Bilan Carbone" in French, will take place over the next six months with results announced in September of this year. The French Environment Agency (ADEME) will also...
