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Latest Lego Stories

2011-08-03 08:00:00

NEWPORT, R.I., Aug. 3, 2011 /PRNewswire/ -- LEGO Systems, Inc. rocked the kiddie stage at the renowned 2011 Newport Folk Festival(TM) in Newport, Rhode Island by sponsoring the first dedicated family playspace. Releasing its folk-inspired eighth LEGO® DUPLO® JAMS song, "Barnyard Serenade," the company also kicked off its "Be a Little Jammer" music video contest on Facebook to celebrate the powerful effect of adding music to open-ended playroom fun. See...

2011-07-22 21:00:00

SAN FRANCISCO, July 22, 2011 /PRNewswire/ -- After the Cartoon Network debut of their first-ever original television special, The LEGO Group and Lucasfilm will join forces once again to bring LEGO Star Wars: The Padawan Menace to Blu-ray Disc and DVD. Launching on September 16, the 22-minute original standalone special will feature the charm, action and irreverent humor that have become the signature style of LEGO Star Wars animation collaborations and will include five LEGO Star Wars...

2011-07-20 11:24:00

BILLUND, Denmark, July 20, 2011 /PRNewswire/ -- Two of the world's most iconic brands are joining forces as The LEGO Group, world leader in high quality construction toys, and Marvel Entertainment, LLC, a global character -based entertainment company, announced a wide ranging strategic licensing deal. Through the multi-year agreement starting as of January 1st, 2012, Marvel has granted LEGO Group the rights to develop a distinct Marvel branded construction toy collection -- LEGO SUPER...

2011-07-20 11:00:00

BILLUND, Denmark, July 20, 2011 /PRNewswire/ -- Warner Bros. Consumer Products (WBCP) with DC Entertainment (DCE) and The LEGO Group announced today the extension of their successful partnership to translate some of the world's most popular DC Comics Super Heroes into the world of LEGO® build-and-play adventures with LEGO DC Universe SUPER HEROES. The multi-year licensing agreement grants the world leader in high quality construction toys access to the entire library of...

2011-07-11 00:00:00

LIVERPOOL, England, July 11, 2011 /PRNewswire/ -- - Block Buster Toys for Boys THE kids' favourite blockbuster movies are back, and to help celebrate the return of Harry Potter, Cars and Transformers this summer, Woolworths.co.uk have got the best toys [http://www.woolworths.co.uk/toys/e/b/5132.end ] on the block. Recreate Harry's struggle against Voldemort with the Lego Hogwarts Castle [http://www.woolworths.co.uk/lego-harry-potter-hogwarts-castle/799947443.prd...

2011-07-07 14:00:00

SAN FRANCISCO, July 7, 2011 /PRNewswire/ -- After the runaway success of their wildly popular building sets, video game collaborations and animated shorts, The LEGO Group and Lucasfilm will join forces once again for an all-new adventure - their first-ever original television special. Premiering on Cartoon Network on Friday, July 22 at 7:00 p.m. (ET/PT) in high-definition computer animation, the 30-minute original standalone special - LEGO® Star Wars: The Padawan Menace...

2011-06-28 11:01:00

PARIS, June 28, 2011 /PRNewswire/ -- Gameloft, a leading global publisher of digital and social games, announced its mobile lineup for the half-year of 2011 with 12 new titles in development. This includes in-house brands like Real Football and Asphalt alongside prestigious licensed properties like Harry Potter, Lego(R) Batman(TM), Where's Wally?(R)and Driver. The games will be released gradually on all phones and in all countries between July and December 2011. Action...

2011-06-08 09:00:00

NEW YORK, June 8, 2011 /PRNewswire/ -- Google (GOOG) and Apple (AAPL) share the top spot in a study of the world's most reputable companies conducted by Reputation Institute. Disney (DIS), BMW (BAMXY.PK), and LEGO round out the top five in the 2011 Global RepTrak(TM) 100, a consumer study developed by Reputation Institute to assess the reputations of 100 of the world's most prominent companies. The study provides an assessment of the global reputation landscape--the companies that are...

2011-06-01 08:28:00

ENFIELD, Conn., June 1, 2011 /PRNewswire/ -- LEGO Systems, Inc. today launched LEGO® Master Builder Academy (MBA), an exciting new program that teaches the techniques of LEGO model designers via a year-long toy subscription. The introductory kit "LEGO MBA Space Designer" launches today for $29.99 at LEGO Stores in the USA and shop.LEGO.com. Beginning July 1st, the remaining five kits are available as a subscription purchase for $69.99 and are delivered to the home every...

2011-04-26 09:00:00

AUSTIN, Texas, April 26, 2011 /PRNewswire/ -- National Instruments (Nasdaq: NATI) today introduced LabVIEW for LEGO MINDSTORMS, a new education-focused version of the company's professional LabVIEW graphical system design software. Developed specifically for secondary school students to use with the LEGO Education robotics platform in classrooms or competitions, LabVIEW for LEGO MINDSTORMS is a teaching tool that helps students visually control and program MINDSTORMS NXT robots, while...