Latest Lego Stories
CHICAGO, Sept. 26, 2011 /PRNewswire/ -- Full-size LEGOLAND® Florida Explorer created from more than 380,000 LEGOs makes its debut at Chicago Assembly Plant; model took more than 2,500 hours to create New LEGOLAND Florida theme park is the second in the U.S. and the fifth and largest LEGOLAND park in the world; it's comprised of more than 50 million LEGO bricksFord Driving School at LEGOLAND Florida allows children to experience the fun and responsibility of driving in their own vehicles...
NEW YORK, Sept. 8, 2011 /PRNewswire/ -- LEGO® Universe, the massively multiplayer online adventure game, recently debuted a Free to Play offering, and will celebrate its first anniversary this October. To show how far it's come and what's coming next, the LEGO Group will bring LEGO Universe back to New York City for this year's Pepcom Holiday Spectacular on September 14th, 2011. Take your innermost creativity for a ride with free access to LEGO Universe! Hundreds of thousands of fans...
ENFIELD, Conn., Aug. 18, 2011 /PRNewswire/ -- Listening to music during playtime makes children happier, sillier, more excited and engages them in play for longer amounts of time; no surprise, music also makes parents feel more relaxed. These are among the top findings cited in a recent online survey of more than 500 American parents with children age one to five years, conducted by Harris Interactive on behalf of LEGO Systems, Inc. In recognition of these findings, the company's LEGO®...
Gates Corporation awarded scholarships to six high school seniors who competed in the 2011 FIRST® Robotics Team competition and used a Gates belt drive to design their competition robots. Denver, CO (PRWEB) August 08, 2011 Gates Corporation today announced it has awarded scholarships to six high school seniors who competed in the 2011 FIRST® Robotics Team competition, using a Gates belt drive on their competition robots. As a Diamond Supplier-sponsor of the FIRST competition,...
NEWPORT, R.I., Aug. 3, 2011 /PRNewswire/ -- LEGO Systems, Inc. rocked the kiddie stage at the renowned 2011 Newport Folk Festival(TM) in Newport, Rhode Island by sponsoring the first dedicated family playspace. Releasing its folk-inspired eighth LEGO® DUPLO® JAMS song, "Barnyard Serenade," the company also kicked off its "Be a Little Jammer" music video contest on Facebook to celebrate the powerful effect of adding music to open-ended playroom fun. See video from LEGO at:...
SAN FRANCISCO, July 22, 2011 /PRNewswire/ -- After the Cartoon Network debut of their first-ever original television special, The LEGO Group and Lucasfilm will join forces once again to bring LEGO Star Wars: The Padawan Menace to Blu-ray Disc and DVD. Launching on September 16, the 22-minute original standalone special will feature the charm, action and irreverent humor that have become the signature style of LEGO Star Wars animation collaborations and will include five LEGO Star Wars...
BILLUND, Denmark, July 20, 2011 /PRNewswire/ -- Two of the world's most iconic brands are joining forces as The LEGO Group, world leader in high quality construction toys, and Marvel Entertainment, LLC, a global character -based entertainment company, announced a wide ranging strategic licensing deal. Through the multi-year agreement starting as of January 1st, 2012, Marvel has granted LEGO Group the rights to develop a distinct Marvel branded construction toy collection -- LEGO SUPER...
BILLUND, Denmark, July 20, 2011 /PRNewswire/ -- Warner Bros. Consumer Products (WBCP) with DC Entertainment (DCE) and The LEGO Group announced today the extension of their successful partnership to translate some of the world's most popular DC Comics Super Heroes into the world of LEGO® build-and-play adventures with LEGO DC Universe SUPER HEROES. The multi-year licensing agreement grants the world leader in high quality construction toys access to the entire library of DC Comics...
LIVERPOOL, England, July 11, 2011 /PRNewswire/ -- - Block Buster Toys for Boys THE kids' favourite blockbuster movies are back, and to help celebrate the return of Harry Potter, Cars and Transformers this summer, Woolworths.co.uk have got the best toys [http://www.woolworths.co.uk/toys/e/b/5132.end ] on the block. Recreate Harry's struggle against Voldemort with the Lego Hogwarts Castle...
SAN FRANCISCO, July 7, 2011 /PRNewswire/ -- After the runaway success of their wildly popular building sets, video game collaborations and animated shorts, The LEGO Group and Lucasfilm will join forces once again for an all-new adventure - their first-ever original television special. Premiering on Cartoon Network on Friday, July 22 at 7:00 p.m. (ET/PT) in high-definition computer animation, the 30-minute original standalone special - LEGO® Star Wars: The Padawan Menace - will feature...
