Latest Leo Burnett Worldwide Stories
CHICAGO, May 17, 2013 /PRNewswire/ -- Indianapolis-based appliance and electronics retailer h.h. gregg has selected Leo Burnett USA as its advertising Agency of Record and Spark SMG, a full-service media agency of Starcom MediaVest Group, as its media buying and planning Agency of Record. "From the beginning, Leo Burnett and Spark demonstrated a deep understanding of our business and our vision for the future," said Jeff Pearson, SVP of Marketing, h.h. gregg. "After a diligent...
Agency Network Brings Home Seventeen Awards Including the Coveted Richard T. O'Reilly Award CHICAGO, March 20, 2013 /PRNewswire/ -- Last night, Leo Burnett Worldwide was named the most awarded network at the 2013 International ANDY Awards. In total, the agency took home seventeen ANDY Awards - the Richard T. O'Reilly award, six Gold, nine Silver and one Bronze. Six offices from the Leo Burnett Worldwide network, including Bangkok, Hong Kong, London, Milan, Mumbai and Sao Paulo were...
Agency Network Totals 28 Awards - Two Grand Prix, One Gold, 13 Silver and 12 Bronze CHICAGO, March 14, 2013 /PRNewswire/ -- Last night, Leo Burnett was the agency front-runner at the 2013 Dubai Lynx International Festival of Creativity, winning a total of 28 honors - two Grand Prix, one Gold, 13 Silver and 12 Bronze awards at the ceremony. Leo Burnett MENA was crowned "Network of the Year" for the second year in a row. Six global offices, including Cairo, Beirut, Doha, Dubai, Jeddah,...
CHICAGO, Dec. 18, 2012 /PRNewswire/ -- Last night at the 2012 YoungGuns International Awards, Leo Burnett Worldwide was recognized as "Network of the Year" for the second consecutive year. Leo Burnett Toronto also won the coveted title of "Design Agency of the Year." The global award show honors young and emerging creative talent in the advertising and communication industries. The "Network of the Year" award recognizes the best young commercial practitioners and students across...
CHICAGO, Dec. 18, 2012 /PRNewswire/ -- Today, Lapiz, the marketing agency for emerging cultures that is part of Leo Burnett, released a new consumer research study, LatinoShop. According to the study, Latinos view shopping much differently than their non-Latino counterparts. For Latinos, shopping is not a process or a chore; it's an experience - a multisource, multisensorial and multigenerational experience that provides retailers and marketers with a wide range of opportunities to...
CHICAGO, Nov. 28, 2012 /PRNewswire/ -- Last night, at the 2012 D&AD White Pencil Symposium, Leo Burnett Chicago won the inaugural White Pencil for its "Recipeace" campaign. D&AD's White Pencil is a new initiative designed to harness the power of creativity to effect real and positive change in the world. "We - the creative community - have the tools and talent to create big, bold and scalable ideas that have the power to change the planet for the better," said Mark...
NEW YORK, Oct. 22, 2012 /PRNewswire/ -- Today, Leo Burnett New York announced plans to launch an Off-Broadway play in NYC called 8 Million Protagonists, building from the success of its creative platform NewYorkWritesItself.com - the platform recently won a 2012 Cannes Gold Lion in the inaugural year of the Branded Content & Entertainment category. And now, New York Writes Itself is heading to the big stage. "Thanks to the technological age we are living in, those great stories...
CHICAGO, Oct. 10, 2012 /PRNewswire/ -- Today, Leo Burnett USA announced the appointment of Mick McCabe as Chief Strategy Officer. McCabe will oversee the agency's Strategy department, which includes research, analytics, shopper marketing and brand strategy. As one of the largest strategy departments in the nation, McCabe will support brands including Allstate, Fifth Third Bank, Firestone, Kellogg's, McDonald's, Procter & Gamble, Sprint and Samsung, among others. "Leo Burnett...
CHICAGO, Sept. 18, 2012 /PRNewswire/ -- Today, Leo Burnett USA announced its selection as lead advertising, branding and communications agency for the National Collegiate Athletic Association (NCAA). The assignment includes strategic planning, creative development and national advertising. The account will be led from Leo Burnett Detroit. "The passion Leo Burnett brought to the pitch made a real impact. They served up a simple, singular idea that will come to life across a number of...
BOSTON, Sept. 18, 2012 /PRNewswire/ -- One of the world's largest creative advertising agencies - Leo Burnett - is achieving greater levels of productivity across its Middle East and Africa offices thanks to Exinda's next-generation WAN optimization and application assurance solution, Exinda announced. (Logo: http://photos.prnewswire.com/prnh/20120508/CL02292LOGO ) As a creative agency with a huge client portfolio, having an efficient network is critical to the daily smooth...
