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Latest Lester Wunderman Stories

2009-02-03 10:00:00

DALLAS, Feb. 3 /PRNewswire-FirstCall/ -- Southwest Airlines has selected Wunderman as its Agency of Record for the airline's award-winning frequent flyer program, Rapid Rewards. The account will be managed from Wunderman's Irvine, California office and will utilize the resources of the Wunderman network. Wunderman will be tasked with strategic, creative, and analytical responsibilities related to Rapid Rewards marketing communications programs. Southwest and the agency will work together...

2008-09-29 09:00:35

Today BLITZ, a leading interactive marketing agency, announced the launch of the online experience for Lincoln's newest luxury sedan, the 2009 Lincoln MKS. Lincoln worked with Wunderman - Team Detroit, to create a digitally-minded market introduction strategy to launch the MKS, centered on the new Lincoln brand featuring the first TV spot titled, "Effects - Starships Don't Need Keys" that debuted in July. BLITZ delivered the interactive experience that focuses on the technological...


Word of the Day
barratry
  • The offense of persistently instigating lawsuits, typically groundless ones.
  • An unlawful breach of duty on the part of a ship's master or crew resulting in injury to the ship's owner.
  • Sale or purchase of positions in church or state.
This word ultimately comes from the Old French word 'barater,' to cheat.
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