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Last updated on April 17, 2014 at 1:21 EDT

Latest Levi Strauss & Co. Stories

2014-03-24 12:24:52

Five High-Level Design Firms and American Bicycle Craftsman Compete to Create America's Next Utility Bike PORTLAND, Ore., March 24, 2014 /PRNewswire/ -- Today, Oregon Manifest and Levi's® announced "The Bike Design Project"--a pioneering bike design competition which partners five high-level design firms with American bicycle craftsmen to create the Ultimate Urban Utility Bike. The competition advances a new era of urban mobility through the creation of five future-facing, road-tested bike...

2014-02-06 08:25:53

Draftfcb Worldwide and The House Worldwide appointed to deliver tailor-made communications for the Levi's® Brand SAN FRANCISCO, Feb. 6, 2014 /PRNewswire/ -- The Levi's® brand announced today that it has chosen a customized advertising agency model to address the ever-evolving needs of its global business and marketing landscape. Effective immediately, the Levi's® brand will transition to a combined agency team from Draftfcb Worldwide and The House Worldwide to deliver global...

2013-11-13 08:27:34

Seattle Company Will Provide Music to 1500 Stores Worldwide SEATTLE, Nov. 13, 2013 /PRNewswire/ -- PlayNetwork, the leading innovator in branded entertainment media experiences, today announced they are providing music programming, as well as installing state-of-the-art media systems, for the Levi's brand in 1500 stores around the globe, including all U.S. locations. "The songs we chose for Levi's embody the brand's pioneering spirit and push its rich cultural heritage even...

2013-10-23 16:27:23

DUBLIN, Ireland, October 23, 2013 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/d6fv6w/denim_jeans) has announced the addition of the "Denim Jeans - Global Strategic Business Report" [http://www.researchandmarkets.com/research/d6fv6w/denim_jeans ] report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) This report analyzes the worldwide market for Denim Jeans...

2013-10-19 23:03:23

In response to an article published by TheDrum.com, JMR Graphics, a nationwide vehicle wraps manufacturer, discusses the proper utilization of location to target desired markets. Central Islip, NY (PRWEB) October 19, 2013 JMR Graphics, a nationwide vehicle wraps manufacturer, comments on an article discussing the importance of proper location of outdoor advertisements when targeting a key market. According to the October 8, 2013 article published by TheDrum.com titled “Levi’s targets...

2013-09-03 12:25:29

dENiZEN® jeans proudly introduces Jason Witten as the face of its fall men's line, and offers fans a chance to win a grand prize trip to Dallas to watch him play. SAN FRANCISCO, Sept. 3, 2013 /PRNewswire/ -- Today, dENiZEN(®) jeans celebrates the introduction of its fall denim line with the launch of a new advertising campaign featuring Tight End Jason Witten, and a sweepstakes that will give one lucky fan the opportunity to see the All-Pro athlete play in Dallas this year. (Photo:...

2013-05-01 12:21:07

Leading-Edge Marketer Shari Jones Brings Expertise to High-Growth Aviation Company SAN FRANCISCO, May 1, 2013 /PRNewswire-iReach/ -- XOJET, Inc., a leader in private aviation, today announced the appointment of Shari Jones as Senior Vice President and Chief Marketing Officer, based in the company's Bay Area headquarters. Ms. Jones brings more than 15 years of expertise in corporate brand management, marketing and brand building to the XOJET team. She will be responsible for the...

2012-12-04 08:30:09

SAN FRANCISCO, Dec. 4, 2012 /PRNewswire/ -- Forget the juice cleanses and exercise videos, looking slim and stylish this holiday season is easier than you think. In stores now, new limited edition colored denim styles of the best-selling Totally Shaping Mid-Rise Skinny jeans by dENiZEN® from the Levi's® brand are available exclusively at Target® stores and on Target.com. (Photo: http://photos.prnewswire.com/prnh/20121204/SF22963) Totally Shaping Mid-Rise Skinny jeans are...

2012-11-30 08:25:03

ATLANTA, Nov. 30, 2012 /PRNewswire/ -- Alternative Apparel, the industry-leading fashion basics brand known for its unparalleled comfort and quality craftsmanship, is pleased to appoint Erik Joule as President and Chief Merchandising Officer. Joule will be based out of the Alternative Apparel design office in Los Angeles, and report directly to CEO, Evan Toporek as well as work closely with Founder and Chief Creative Officer, Greg Alterman. "Erik has a wide breadth of experience in the...