Latest Levi Strauss Stories

2014-06-30 08:25:55

Creative Celebrates Iconic Products and Authentic Levi's®-Wearing Moments SAN FRANCISCO, June 30, 2014 /PRNewswire/ -- The Levi's® brand announced today the launch of its new global brand campaign, "Live in Levi's®," the first work developed out of a unique, customized creative collaboration between FCB - Foote, Cone & Belding, The House Worldwide and the Levi's® brand. Inspired by the millions of stories consumers tell about the things they do in their Levi's®, the...

dont wash those jeans
2014-05-22 05:22:50

Garrett Staas for redOrbit.com - Your Universe Online In an effort to promote its push for sustainability, the CEO of Levi Strauss, Chip Bergh, appeared at the Fortune Brainstorm Green conference to talk about the topic within the realm of clothing manufacturing, reports Mashable's Neha Prakash. The conference brings together industry leaders, environmentalists, investors, and many others to bring new services and ideas to improve sustainability around the world. Bergh said during the...

2014-04-22 23:12:41

SFSU apparel design students to transform damaged, first-quality jeans into sustainable fashion that rocks. San Francisco, CA (PRWEB) April 22, 2014 WHO:     Goodwill of San Francisco, San Mateo & Marin Counties (SF Goodwill), San Francisco State University (SFSU), Levi Strauss & Co., SFSU Apparel Design Students/Tailors, Denim Guru/Holy Stich founder Julian Dash WHAT:      The SFSU community will get the chance to purchase unworn...

2014-02-06 08:25:53

Draftfcb Worldwide and The House Worldwide appointed to deliver tailor-made communications for the Levi's® Brand SAN FRANCISCO, Feb. 6, 2014 /PRNewswire/ -- The Levi's® brand announced today that it has chosen a customized advertising agency model to address the ever-evolving needs of its global business and marketing landscape. Effective immediately, the Levi's® brand will transition to a combined agency team from Draftfcb Worldwide and The House Worldwide to deliver global...

Word of the Day
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'