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Latest Lewis Glinert Stories

2010-07-01 14:36:38

Dartmouth Linguistics Professor Lewis Glinert and Jon Schommer, the associate head of the Department of Pharmaceutical Care and Health Systems at the University of Minnesota, have examined the corporate websites dedicated to the 100 best-selling prescription drugs. They found a startling lack of consistency in an industry where advertising standards are regulated by the Food and Drug Administration (FDA). "Communicating via a website is common practice today," says Glinert, "and consumers are...

2005-06-01 15:34:38

"Direct-to-consumer drug advertising walks a communications tightrope," says Dartmouth linguistics expert Lewis Glinert. "It's a balancing act between disclosing both the risks and the benefits of prescription medications." Glinert, Professor of Asian and Middle Eastern Languages and Literatures, studies how people use and interpret language, and two of his studies appear in the June issue of the journal Research in Social and Administrative Pharmacy. Both aim to understand how effectively...


Word of the Day
Cthulhu
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.
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