Latest Lingerie Stories

NEW YORK, Sept. 22, 2011 /PRNewswire/ -- No one understands the challenges women face when shopping for intimate apparel better than Maidenform. For decades, the company has worked tirelessly to create products that make the process easier, such as its new ADJUSTS-TO-ME(TM) collection. This collection of bras, panties and shapewear in self-adjusting fabric and elastics will hit stores this October and will offer women customized support and comfort suited to their unique curves. To view...

COMMERCE TOWNSHIP, Mich., Sept. 22, 2011 /PRNewswire/ -- Carrie Steuer of Chicago, Illinois was recently featured in Family Circle magazine's October 17, 2011 edition in an article entitled, "How 4 Moms Made Money from Direct Sales" by Ellen Parlapiano. Carrie Steuer was one of four women featured in the article that discusses how moms have found a way through direct sales to earn extra cash to supplement a salary or cover a salary that no longer exists. Steuer has been selling shapewear...

NEW YORK, Sept. 14, 2011 /PRNewswire/ -- Customers worldwide have made Maidenform the global leader in shapewear and now celebrities and their stylists are getting in line for the #1 shapewear brand's waist nippers, thigh slimmers and body shapers. (Photo: http://photos.prnewswire.com/prnh/20110914/NY67806 ) Janie Bryant, Mad Men's award-winning costume designer, who will just happen to be hitting the red carpet herself as an Emmy nominee this year says, "since shapewear is such an...

Itty Bitty Bra, the leading intimate apparel brand for petite women introduces a new line of bras for plus size women with smaller proportions. Los Angeles, CA (PRWEB) September 09, 2011 Itty Bitty Bra, the leading intimate apparel brand for petite to average sized women, introduces a brand new group called FLATTER ME BRA, specially designed for women with petite breasts but broader body proportions. Sized 40AAs, As and Bs to 48B and available in nude and black, with removable pads, this...

NEW YORK, Sept. 8, 2011 /PRNewswire/ -- At Fashion Week, products that combine beauty, function and "perfect fit" are sure show-stoppers. Amoena, the global leader in breast care product design and manufacturing, offers full-cup women one such show stopper with Amoena Mia and today announces that it has achieved another perfect fit. Amoena has partnered with the American supermodel, TV personality, mom and author Emme to promote the Amoena Mia lingerie collection. Together, Emme and Amoena...

NEW YORK, Aug. 31, 2011 /PRNewswire/ -- Inside Fashion, a leading provider of proprietary industry intelligence and international trends, has confirmed shapewear as the biggest growth category for intimate apparel in its Fall 12/13 StyleBook Lingerie Forecast. The Forecast, which is sponsored by Brunet International, a leading supplier of high-quality, creative laces, defines the key directions that are driving intimate apparel sales in the big volume, mainstream market. "We are long-time...

LAS VEGAS, Aug. 18, 2011 /PRNewswire/ -- Based in fabulous Los Angeles, designed in London and fitted by experts with 40 years' experience, Claudette(TM) debuts at CURVE Las Vegas. Collections offer amazing fit in everyday basics and a twist of the funkiest colors and styles. With an eye on detail, full attention to fit and attentive to the needs for extra support in larger cup sizes, Claudette collections provide everything you need. Styles include a G-cup that certainly doesn't look or...

WASHINGTON, Aug. 3, 2011 /PRNewswire/ -- Brightlife Direct now carries two new lines of Allegro compression garments. The Rumba and Jazz series both offer the soft comfort and modern technology of microfiber. The latest styles are available through the Washington, DC-based compression clothing distributor's website and are made in the USA. "The microfiber material wicks moisture away from the skin and allows the legs and feet to breathe," said Kip Bright, president of BrightLife Direct....

NEW YORK, July 19, 2011 /PRNewswire/ -- Wacoal, a leading intimate apparel brand, is about to launch a new online store featuring fresh and exotic collections from across the globe, which are specially designed for petite and slender-framed women. Wacoal World (www.wacoalworld.com) will offer an array of styles that shoppers will not be able to find on any other website or in any store in the United States. The styles found on Wacoal World are created by designers who work at the Wacoal...

LOS ANGELES, July 13, 2011 /PRNewswire/ -- MAGIC today announced that it has formed a strategic alliance with The Board Retailers Association (BRA), a non-profit trade association representing more than 600 action sports retailers in the surf, skate, snow, wake, kite, wind and stand-up paddle industry. As part of the partnership, BRA will have significant presence on MAGIC's August show floor, including a BRA resource center at the hub of the show and an opening-day educational seminar,...