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Latest Lipton Brisk Stories

2014-03-06 16:24:48

New "Not Half Bad" Ad Campaign Taps Real Consumers to Introduce Half & Half Iced Tea Lemonade in Next Phase of Program PURCHASE, N.Y., March 6, 2014 /PRNewswire/ -- Brisk, the iced tea brand known for its bold flavors, announced today the next phase of its Brisk Bodega platform, including a new marketing campaign--"Not Half Bad"--as a part of its evolution to better connect to its core consumer base. The new stripped-down, honest direction comes after conducting deep ethnographic research...


Word of the Day
Cthulhu
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.
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