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Last updated on April 19, 2014 at 1:20 EDT

Latest Lipton Brisk Stories

2014-03-06 16:24:48

New "Not Half Bad" Ad Campaign Taps Real Consumers to Introduce Half & Half Iced Tea Lemonade in Next Phase of Program PURCHASE, N.Y., March 6, 2014 /PRNewswire/ -- Brisk, the iced tea brand known for its bold flavors, announced today the next phase of its Brisk Bodega platform, including a new marketing campaign--"Not Half Bad"--as a part of its evolution to better connect to its core consumer base. The new stripped-down, honest direction comes after conducting deep ethnographic research...

2013-06-05 08:27:19

Bold Iced Tea Brand Teams with VICE Media and Remezcla on Lifestyle Content Partnership PURCHASE, N.Y., June 5, 2013 /PRNewswire/ -- Brisk® Iced Tea today announced a new multi-dimensional digital channel editorially curated by Noisey, VICE's music channel and Remezcla - www.BriskBodega.com - that will provide fans with up to the moment access to urban cross-cultural trends, artists and events. In addition to the launch of the digital platform, Brisk and Noisey will host a summer...