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Latest Lipton Brisk Stories

2014-03-06 16:24:48

New "Not Half Bad" Ad Campaign Taps Real Consumers to Introduce Half & Half Iced Tea Lemonade in Next Phase of Program PURCHASE, N.Y., March 6, 2014 /PRNewswire/ -- Brisk, the iced tea brand known for its bold flavors, announced today the next phase of its Brisk Bodega platform, including a new marketing campaign--"Not Half Bad"--as a part of its evolution to better connect to its core consumer base. The new stripped-down, honest direction comes after conducting deep ethnographic research...


Word of the Day
cruet
  • A vial or small glass bottle, especially one for holding vinegar, oil, etc.; a caster for liquids.
This word is Middle English in origin, and ultimately comes from the Old French, diminutive of 'crue,' flask.
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