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Last updated on April 19, 2014 at 5:20 EDT

Latest Lipton Stories

2014-03-24 08:25:06

New Campaign Takes Brand's Love of Realness to the Next Level With Cause-Based Platform PURCHASE, N.Y., March 24, 2014 /PRNewswire/ -- Pure Leaf(TM) Iced Tea, a product of The Pepsi Lipton Tea Partnership, today announced its partnership with FOOD & WINE to unveil a consumer engagement platform for the magazine's Grow for Good program, beginning with the relaunch of its co-branded website. Grow for Good is a national campaign to raise public awareness and support for...

2014-03-06 16:24:48

New "Not Half Bad" Ad Campaign Taps Real Consumers to Introduce Half & Half Iced Tea Lemonade in Next Phase of Program PURCHASE, N.Y., March 6, 2014 /PRNewswire/ -- Brisk, the iced tea brand known for its bold flavors, announced today the next phase of its Brisk Bodega platform, including a new marketing campaign--"Not Half Bad"--as a part of its evolution to better connect to its core consumer base. The new stripped-down, honest direction comes after conducting deep ethnographic research...

2014-02-26 08:24:34

New global campaign makes U.S. debut with commercial starring the Muppets ENGLEWOOD CLIFFS, N.J., Feb. 26, 2014 /PRNewswire/ -- Lipton® revealed plans for the launch of its "Be More Tea(TM) campaign," a new global brand positioning encouraging people to snap out of their routines and to embrace each day with a more present, playful and thoughtful mindset. The campaign will kick off with a 60-second spot to air during the Academy Awards featuring the Muppets as they prepare for their...

2013-12-09 23:27:36

JMR Graphics, a nationwide truck wraps manufacturer, discusses the advantages of using real-time data in order to connect with consumers. Central Islip, NY (PRWEB) December 09, 2013 JMR Graphics, a nationwide truck wraps manufacturer, responds to an article published by AdNews on November 28th, 2013 that highlights a recently-launched advertisement, which utilizes current weather conditions to connect with viewers. According to the article published by AdNews titled “Hot development in...

2013-11-20 08:21:05

Consumer Products Company Teams with New Mom Fergie on Universal Children's Day; Marks Launch with Donations to Help Two Million Children ENGLEWOOD CLIFFS, N.J., Nov. 20, 2013 /PRNewswire/ -- Unilever today launches a new long-term initiative, Unilever Project Sunlight, to motivate millions to live sustainably. With the help of superstar and new mom Fergie, Unilever aims to inspire people to help create a brighter future for children by launching on Universal Children's Day and making...

2013-09-13 12:24:25

New K-Scope App Gives Consumers a Fresh Spin on Their Favorite Memories Through Creation of Custom Kaleidoscope Music Videos on Facebook ENGLEWOOD CLIFFS, N.J., Sept. 13, 2013 /PRNewswire-USNewswire/ -- Lipton® Tea, America's favorite tea brand, has announced the introduction of its new hot and iced tea varieties now available in K-Cup® packs for Keurig® K-Cup® single cup brewing systems. To celebrate the launch, the brand is releasing the Lipton K-Scope app -- an interactive application...

2013-08-20 12:22:29

New Haven Agency will Provide Social Experiences and Digital Strategy for Unilever Brand NEW HAVEN, Conn., Aug. 20, 2013 /PRNewswire/ -- Nexxus Salon Hair Care, a Unilever brand, announced today that it has selected Digital Surgeons as its Social Agency of Record. Digital Surgeons, an independent digital-first creative agency from New Haven, Connecticut, will work with Nexxus to develop digital brand strategy while expanding the brand's community and increasing social engagement....

2013-08-10 23:03:03

Demand for tea will continue to heighten over the next five years due to increased health awareness and new product offerings; however, while the tea industry will continue to experience an upswing, strong demand for ready-to-drink teas and beverages, this industry's competitors, will somewhat limit revenue growth. For these reasons, industry research firm IBISWorld has updated a report on the Tea Production industry in its growing industry report collection. Los Angeles, CA (PRWEB)...

2013-07-15 08:23:53

Lipton Iced Tea Steps Up to the Plate as Official Iced Tea of Major League Baseball PURCHASE, N.Y., July 15, 2013 /PRNewswire/ -- New York Yankees Relief Pitcher David Robertson is stepping off the mound to rally baseball fans to re-institutionalize the legendary fan 'wave' alongside Lipton Iced Tea, which today also proudly announced it has signed on as the official iced tea of Major League Baseball (MLB). (Logo: http://photos.prnewswire.com/prnh/20130715/DC46988LOGO ) The...

2013-07-10 12:25:38

Runners Can Feed 10 Americans in Need by Committing to 10K Race NEW YORK, July 10, 2013 /PRNewswire/ -- Women's Health, the fastest-growing international women's magazine in the world today with a global readership of 22 million, and FEED, the social business founded by Lauren Bush Lauren, whose mission is to "Create Good Products That Help FEED the World," are partnering for the 2nd annual RUN10 FEED10 10K race series to motivate consumers nationwide to help fight domestic...