Latest local media Stories

2014-09-03 04:21:20

Forthcoming U.S. Local Media Forecast 2015 indicates SMBs are responsible for more than one-third of total local ad spending. CHANTILLY, Va., Sept. 3, 2014 /PRNewswire-iReach/ -- In a preview of its forthcoming U.S. Local Media Forecast 2015, BIA/Kelsey estimates spending on local media by small to medium-sized businesses (SMBs) will reach $50.4 billion in 2015, representing 35.8 percent of total local media spending. SMBs will allocate $37.7 billion of their local media spend to...

2014-07-16 08:24:40

Initial speaker lineup features local media and SMB digital marketing leaders from Acxiom, Facebook, Groupon, NOLA Media Group, ReachLocal, Sprint, Yelp and YPG CHANTILLY, Va., July 16, 2014 /PRNewswire/ -- BIA/Kelsey estimates more than 10 million small and medium-sized businesses in the U.S. are deploying digital media and marketing solutions, ranging from websites and search engine optimization programs to digital promotions and online scheduling. These SMBs are responsible for a...

2014-06-16 12:33:42

Future Stars program celebrates innovation in SMB digital marketing solutions; qualified startups will be showcased at LEADING IN LOCAL: SMB Digital Marketing, Sept. 22-24, in New Orleans. CHANTILLY, Va., June 16, 2014 /PRNewswire-iReach/ -- BIA/Kelsey (www.biakelsey.com) today announced a call for startups for its LEADING IN LOCAL Future Stars program, being conducted in conjunction with the upcoming LEADING IN LOCAL: SMB Digital Marketing conference, Sept. 22-24, in New Orleans....

2014-06-04 12:27:23

New insight report explores value of phone calls to small businesses in the smartphone era. CHANTILLY, Va., June 4, 2014 /PRNewswire-iReach/ -- Mobile search will generate 73 billion calls to businesses in 2018, up from 30 billion in 2013, according to BIA/Kelsey's latest mobile local media forecast. This tremendous increase in commercially oriented call volume to businesses and the resulting opportunities for local media companies are the primary focus of a new BIA/Kelsey insight report,...

2014-04-08 23:32:02

Will Allow Non-newspaper Media Companies Such As TV, Radio, Directories and Pure Plays to Join Traverse City, MI (PRWEB) April 08, 2014 The Local Media Association has changed its bylaws to create a new class of membership called "Local Media Members." This new class will allow non-newspaper media companies such as TV stations, radio stations, directory publishers, pure plays, and more, to join the association. LMA President Nancy Lane stated, "We are thrilled to welcome...

2014-03-05 08:27:17

Initial speaker lineup features local leaders from national brands, agencies, media and platforms, including Gannett's G/O Digital, YP, LivingSocial, ReachLocal, Scion and The Weather Channel CHANTILLY, Va., March 5, 2014 /PRNewswire/ -- National brands, franchises and multi-location businesses are investing substantial dollars and resources to deploy local digital marketing programs. By 2017, BIA/Kelsey estimates national brands will spend $52.9 billion on local marketing initiatives....

Word of the Day
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.