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Last updated on April 19, 2014 at 9:20 EDT

Latest Location based advertising Stories

2014-04-07 23:23:02

Verve Mobile, the leader in location-based mobile advertising, and RetailNext, the in-store analytics market leader, today announced a partnership to bring the combined power of location-based advertising and the most comprehensive in-store analytics to brick-and-mortar retail customers. New York, NY (PRWEB) April 07, 2014 Verve Mobile, the leader in location-based mobile advertising, and RetailNext, the in-store analytics market leader, today announced a partnership to bring the combined...

2014-03-06 23:30:45

Moasis Global, a geo-location technology company today announced the first real-time location advertising optimization tool as part of its mobile marketing platform built for agencies. Now marketers can increase performance within location using optimization tools of the Moasis Geo-Grid™ location technology. San Francisco, CA (PRWEB) March 06, 2014 Moasis Global, a geo-location technology company today announced the first real-time location advertising optimization tool as part of its...

2014-03-06 16:25:02

DUBLIN, March 6, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/5qz8tc/crossplatform) has announced the addition of the "Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Forecasts to 2018" [http://www.researchandmarkets.com/research/5qz8tc/crossplatform ] report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) This report forecasts the global cross-platform and...

2013-12-11 16:23:04

Consumers can now earn rewards by checking in to store locations, expanding the reach of SessionM's loyalty platform beyond mobile apps BOSTON, Dec. 11, 2013 /PRNewswire/ -- SessionM, the mobile loyalty and rewards platform, today announced the availability of mPLACES, helping brands and retailers drive store traffic and purchases, by rewarding consumers for checking into specific locations. Consumers can discover check-in opportunities within the hundreds of apps that use the...

2013-12-03 23:24:20

Verve Mobile, the leader in location-based mobile advertising, today unveiled a revolutionary cross-platform audience targeting solution that allows advertisers to reach consumers throughout the consumer journey and on multiple screens: from their smartphones and on digital out-of-home screens when they are out and about in the real world, to their tablets and PCs when they are at home or at work. New York, NY (PRWEB) December 03, 2013 Revolutionary Cross-Device Targeting Technology...

2013-11-19 23:25:20

Scion Combines Location Targeting with Real-Time Mobile Search Behaviors Amplifying; Ad Engagement by 120 Percent New York (PRWEB) November 19, 2013 By adding strong data insights like audience profiles and mobile search behavior to details about a consumer’s location, mobile marketers can amplify the results of targeted mobile ad campaigns, says xAd, a leading mobile-location based advertising platform. According to the xAd Q3 2013 Mobile-Location Insights Report, xAd-powered campaigns...

2013-11-12 04:22:27

LONDON, November 12, 2013 /PRNewswire/ -- Report focusses on profiling the mobile web & app users, their purchasing power, lifestyle and consumption patterns Vserv.mobi, award winning mobile advertising exchange, today released The Mobile Internet Consumer- Europe 2013 report, developed in association with The Mobile Marketing Association (MMA). The report demystifies the evolving Mobile Internet user in Europe and provides insight...

2013-11-06 23:19:05

Vice President of Marketing at Leading Mobile Ad Platform Honored for Exceptional Achievements in the Mobile Industry New York (PRWEB) November 06, 2013 xAd, a mobile-location based advertising platform, today announced that its vice president of marketing, Monica Ho, was named one of Mobile Marketer’s “Mobile Women to Watch 2014.” The fifth annual list honors 25 leading female mobile executives including marketers, retailers, brands, agencies, market researchers and mobile service...

2013-10-29 23:26:39

Converged Media Offering Bridges the Gap between Mobile and the Physical World New York (PRWEB) October 29, 2013 Combining out-of-home and hyper-local mobile targeting, xAd today announced a first-of-its-kind converged media offering, co-developed with out-of-home (OOH) communications agency Posterscope. The cooperative solution leverages consumers’ real-world movement and in-market visitation patterns to determine the optimal time and place where brand communications are most likely to...

2013-10-26 23:03:49

With thousands of senior marketing executives dispersed across multiple venues in NYC, Advertising Week X utilized SweetSpot-WiFi, a powerful location based mobile technology to deliver real time, event specific information to attendee smartphones. SweetSpot was used in conjunction with the Advertising Week App and digital signage to deliver a high quality, fully interactive experience for show attendees. Palo Alto, CA (PRWEB) October 26, 2013 With thousands of senior marketing executives...