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Latest Location based advertising Stories

2014-07-22 04:21:02

Broadcasters can now offer mobile targeting to their advertisers HAILEY, Idaho, July 22, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, just announced the availability of a new location-based advertising solution that will enable targeting to consumers based on their exact location. The Marketron solution aggregates impressions from its mobile platform to target consumers based on their location. This delivers...

2014-06-26 23:08:21

Speakers from Facebook, Google, Datalogix, SK Telecom, AdAge, Urban Airship, xAd, YP, WPP, RetailNext and many others discuss the future of place-based marketing and indoor location at Place 2014, being held at the W Union Square New York on July 22. San Francisco, CA (PRWEB) June 26, 2014 Place 2014, the only event dedicated to place-based marketing and indoor location, will feature the first national brand case study on the impact of iBeacons on in-store product sales. Presented by IPG...

2014-06-26 20:21:36

SANTA CLARA, Calif., June 26, 2014 /PRNewswire/ -- InfoObjects of Santa Clara, California, announced a major performance milestone for location-based advertising (LBA) technology. In a recent customer engagement campaign conducted for Hipcricket, a mobile marketing and advertising technology company located in Bellevue, Washington, over 100 million geofence assessments were processed in a daylong campaign conducted across two U.S. time zones. The campaign involved 300 geofences and...

2014-05-28 23:09:59

White Label Platform Brings At-Scale Location-Based Mobile Advertising to SMBs New York, NY (PRWEB) May 28, 2014 Verve, the leader in location-based mobile advertising, today announced its Verve Local Merchant Offers (VLMO) platform, the first-ever white label platform built to power real-time location-based mobile offers for SMBs. Deployed through channel partners who access Verve’s programmatic VLMO API, the platform provides a turn-key solution with real-time location-based targeting...

2014-04-07 23:23:02

Verve Mobile, the leader in location-based mobile advertising, and RetailNext, the in-store analytics market leader, today announced a partnership to bring the combined power of location-based advertising and the most comprehensive in-store analytics to brick-and-mortar retail customers. New York, NY (PRWEB) April 07, 2014 Verve Mobile, the leader in location-based mobile advertising, and RetailNext, the in-store analytics market leader, today announced a partnership to bring the combined...

2014-03-06 23:30:45

Moasis Global, a geo-location technology company today announced the first real-time location advertising optimization tool as part of its mobile marketing platform built for agencies. Now marketers can increase performance within location using optimization tools of the Moasis Geo-Grid™ location technology. San Francisco, CA (PRWEB) March 06, 2014 Moasis Global, a geo-location technology company today announced the first real-time location advertising optimization tool as part of its...

2014-03-06 16:25:02

DUBLIN, March 6, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/5qz8tc/crossplatform) has announced the addition of the "Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Forecasts to 2018" [http://www.researchandmarkets.com/research/5qz8tc/crossplatform ] report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) This report forecasts the global cross-platform and...

2013-12-03 23:24:20

Verve Mobile, the leader in location-based mobile advertising, today unveiled a revolutionary cross-platform audience targeting solution that allows advertisers to reach consumers throughout the consumer journey and on multiple screens: from their smartphones and on digital out-of-home screens when they are out and about in the real world, to their tablets and PCs when they are at home or at work. New York, NY (PRWEB) December 03, 2013 Revolutionary Cross-Device Targeting Technology...

2013-11-19 23:25:20

Scion Combines Location Targeting with Real-Time Mobile Search Behaviors Amplifying; Ad Engagement by 120 Percent New York (PRWEB) November 19, 2013 By adding strong data insights like audience profiles and mobile search behavior to details about a consumer’s location, mobile marketers can amplify the results of targeted mobile ad campaigns, says xAd, a leading mobile-location based advertising platform. According to the xAd Q3 2013 Mobile-Location Insights Report, xAd-powered campaigns...


Word of the Day
glogg
  • Scandinavian punch made of claret and aquavit with spices and raisins and orange peel and sugar.
This word comes from the Swedish 'glogg,' which is an alteration of 'glodgat,' mulled (wine).
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