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Last updated on April 16, 2014 at 21:24 EDT

Latest LORAX Stories

2012-08-31 02:22:15

WASHINGTON, Aug. 31, 2012 /PRNewswire/ -- As a part of an ongoing campaign encouraging children to spend more time outdoors and reconnect with nature, the U.S. Forest Service and the Ad Council have teamed up with Universal Pictures and Project Learning Tree to create an educational curriculum for the Discover the Forest Public Service Advertising campaign featuring Dr. Seuss' The Lorax. The curriculum, available on the Discover the Forest website, www.discovertheforest.org/lorax, features...

2012-08-06 10:25:47

UNIVERSAL CITY, Calif., Aug. 6, 2012 /PRNewswire/ -- Today, Universal Studios Home Entertainment and Zynga announced a first-time partnership to commemorate the highly anticipated debut of Dr. Seuss' The Lorax on Blu-ray(TM) & DVD on August 7(th). Starting today, this week-long in-game integration brings one of the year's top animated films to Zynga's popular games Draw Something and Words With Friends to benefit local schools across the United States. A popular Dr. Seuss Book and...

2012-06-28 02:22:46

WASHINGTON, June 28, 2012 /PRNewswire/ -- Today, Boys & Girls Clubs of America (BGCA) announced the launch of "The Lorax Pledge Drive," based on Universal Pictures' Dr. Seuss' The Lorax movie, to engage Club members in helping their friends, families and communities save energy, money, and make a difference for the environment. "The Lorax Pledge Drive" is part of BGCA's participation in EPA's Team ENERGY STAR®( )initiative to educate American youth about the benefits of...

2012-02-28 14:02:00

NEW YORK, Feb. 28, 2012 /PRNewswire/ -- Rethinking the Automobile, a project of OpenPlans, announced a campaign today to protect the spirit and message of Dr. Seuss' acclaimed book "The Lorax" from crass commercialization. Zozo, a Henson-created creature, dedicated to promoting smart transportation choices for a healthy world, was announced as the lead spokes-creature for the campaign. Zozo called on Mazda and Universal to pull their offensive ads that imply that The Lorax endorses...

2012-02-21 21:44:00

NEA's 'Read Across America Tour - Driven by Mazda' visits 20 cities WASHINGTON, Feb. 21, 2012 /PRNewswire-USNewswire/ -- Mazda North American Operations (MNAO) has teamed up with Universal Studios, NEA's Read Across America, and the NEA Foundation to benefit public school libraries nationwide. Mazda has pledged up to $1 million in support of the nation's public school libraries through a unique test drive program. For each test drive of a Mazda vehicle between Feb. 21( )and April...

2012-02-17 21:00:00

UNIVERSAL CITY, Calif., Feb. 17, 2012 /PRNewswire/ -- Universal Pictures, Illumination Entertainment and The Nature Conservancy announced today the launch of their environmental action campaign "The Lorax Speaks." (Logo: http://photos.prnewswire.com/prnh/20120110/LA33027LOGO) The project aims to start a movement that generates support and awareness to save one of the planet's most endangered tropical forests. The Atlantic Forest in Brazil once spanned 330 million acres and...

2012-02-17 13:57:00

IRVINE, Calif., Feb. 17, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today announced its strategic partnership in support of the launch of Universal Pictures and Illumination Entertainment's Dr. Seuss' The Lorax, in theatres March 2. From the creators of Despicable Me and the imagination of Dr. Seuss comes the much anticipated feature Dr. Seuss' The Lorax, a 3D-CG adaptation of the classic tale of a forest guardian who shares the enduring power of hope. Mazda was chosen as a...

2012-02-09 11:21:00

UNIVERSAL CITY, Calif., Feb. 9, 2012 /PRNewswire/ -- WHAT: The world premiere of the 3D-CG feature DR. SEUSS' THE LORAX WHO: DR. SEUSS' THE LORAX director Chris Renaud; cast members Danny DeVito, Ed Helms, Zac Efron,...

2012-02-08 12:31:00

LOS ANGELES, Feb. 8, 2012 /PRNewswire/ -- Universal Partnerships & Licensing (UP&L) today announced that it will partner with several marquee brands around the globe along with the United States Environmental Protection Agency (EPA) to support the 3D-CG feature release of Dr. Seuss' The Lorax. This marks Universal's third collaboration with Chris Meledandri's Illumination Entertainment since the company was formed in 2007. Universal has also partnered with the United States...

2011-12-20 07:30:00

WASHINGTON, Dec. 20, 2011 /PRNewswire/ -- In an effort to encourage children to spend more time outdoors and reconnect with nature, the USDA Forest Service and the Ad Council today announced that they are joining Universal Pictures to launch a series of public service advertisements (PSAs) featuring characters and footage from Universal and Illumination Entertainment's upcoming 3D-CG feature Dr Seuss' The Lorax. To view the multimedia assets associated with this release, please...