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Last updated on April 23, 2014 at 1:22 EDT

Latest Lotame Stories

2014-03-18 08:29:21

Acquisition solidifies Lotame as the global leader in delivering unified audience relationship management anywhere anytime NEW YORK, March 18, 2014 /PRNewswire/ -- Lotame, the world's leading independent data management platform (DMP), today announced it has acquired AdMobius, the industry's first mobile audience management platform. This strong combination will give marketers and publishers the power to engage with relevant audiences, at scale, across devices and marketing...

2014-03-12 08:36:32

Partnership offers clients a powerful combination of audience data management and web optimization tools NEW YORK, March 12, 2014 /PRNewswire/ -- Lotame today announced it has partnered with Optimizely, the leading global website optimization platform, to provide Lotame's marketer and publisher clients a seamless way to facilitate website content optimization and personalization within Lotame's unifying data management platform (DMP). Through the partnership, Lotame will integrate...

2014-02-18 08:41:22

NEW YORK, Feb. 18, 2014 /PRNewswire/ -- Lotame, the data management platform (DMP) that helps publishers, marketers and agencies maximize the way they collect, organize, analyze and activate audience data, is participating in the panel, "The DMP To-Do List: Moving the Tech to 2.0," at OMMA's Data Driven Marketing (DDM) event on February 19(th) at 11:30 a.m. at the Sheraton New York Hotel and Towers. The panel will focus on DMPs as the critical hub for ingesting the torrents of third...

2014-01-15 08:26:48

Full mobile suite leverages Lotame's DMP to activate data across mobile web and native apps NEW YORK, Jan. 15, 2014 /PRNewswire/ -- Lotame, the data management platform (DMP) that helps publishers, marketers and agencies maximize the way they collect, organize, analyze and activate audience data, today announced its "Lotame Mobile DMP" suite, a new set of industry-leading solutions to help businesses manage audience data from mobile devices. The comprehensive suite expands on Lotame's current...

2013-12-17 08:27:25

New solutions allows users to monitor and leverage audience data to optimize campaign performance NEW YORK, Dec. 17, 2013 /PRNewswire/ -- Lotame, the data management platform (DMP) that helps publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data, today launched Lotame Insights(TM). Lotame Insights is a powerful new solution that monitors daily campaign performance and generates actionable insights. Built on Lotame's feature-rich DMP, it...

2013-11-07 08:29:44

Leading data management platform fuels ShermansTravel DNA, providing rich insights into target audiences NEW YORK, Nov. 7, 2013 /PRNewswire/ -- Lotame, the global leader in unifying data management, today announced that ShermansTravel Media, a leading travel media company, selected Lotame as their data management platform (DMP) to power its new audience targeting solution, ShermansTravel DNA. The new travel advertising offering will leverage Lotame's feature-rich DMP to identify,...

2013-11-04 08:24:45

Company doubles customer base, grows revenue by 80% through Q3 NEW YORK, Nov. 4, 2013 /PRNewswire/ -- Lotame, the DMP that helps publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data, today announced a series of important growth milestones. In the past 12 months, the company has expanded its customer base by 113%, increased audience impressions by 370%, and grew year-to-date recurring revenue by 80%. To support growing demand,...

2013-10-23 08:27:19

Leading data management platform enables global media company to gain insights into their target audience NEW YORK, Oct. 23, 2013 /PRNewswire/ -- Lotame, the global leader in unifying data management, today announced that Epoch Times, one of the largest independent media networks for China news, selected Lotame as their data management platform (DMP), enabling them to better understand and reach their target audience. (Logo: http://photos.prnewswire.com/prnh/20131023/NY02478LOGO)...

2013-10-08 08:26:25

Industry-first partnership empowers publishers with rich mobile audience data for effective ad targeting NEW YORK, Oct. 8, 2013 /PRNewswire/ -- AdMobius, the first mobile audience management platform and Lotame, the global leader in unifying data management, today announced a partnership, designed to offer publishers access to true behavioral and demographic audiences to better target ad campaigns across mobile devices. This first-of-its-kind integration will enable a selection of...

2013-07-31 08:34:45

Integration allows publishers and marketers to deploy and maintain website tags with minimal IT support NEW YORK, July 31, 2013 /PRNewswire/ -- Lotame Solutions, Inc., the global leader in unifying data management, today announced its participation in the IBM Digital Data Exchange (DDX), the company's tag management solution that provides a single tag for the collection and distribution of real-time behavioral digital data. The partnership allows customers of IBM's Digital Analytics...