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Latest Lotame Stories

2014-10-16 08:29:07

Lotame Cross-Device connects digital devices together, creating significant opportunities for advertisers and publishers NEW YORK, Oct. 16, 2014 /PRNewswire/ -- Lotame, the world's leading independent data management platform (DMP), has announced the launch of Lotame Cross-Device, a Device Graph technology that connects digital devices together, opening up a broad range of new targeting and monetization options for advertisers and publishers. The new solution is based on technology originally...

2014-05-21 08:26:07

MIAMI, May 21, 2014 /PRNewswire/ -- DataXpand (www.dataxpand.com), the first Latin American Audience Data Marketplace with truly global scale and reach, announced today that it has selected Lotame (www.lotame.com), the leading independent data management platform (DMP), to power its data marketplace. DataXpand has exclusive relationships with leading publishers throughout the rapidly growing regions of Latin America, Europe and among US Hispanics. These partnerships enable...

2014-03-18 08:29:21

Acquisition solidifies Lotame as the global leader in delivering unified audience relationship management anywhere anytime NEW YORK, March 18, 2014 /PRNewswire/ -- Lotame, the world's leading independent data management platform (DMP), today announced it has acquired AdMobius, the industry's first mobile audience management platform. This strong combination will give marketers and publishers the power to engage with relevant audiences, at scale, across devices and marketing...

2014-03-12 08:36:32

Partnership offers clients a powerful combination of audience data management and web optimization tools NEW YORK, March 12, 2014 /PRNewswire/ -- Lotame today announced it has partnered with Optimizely, the leading global website optimization platform, to provide Lotame's marketer and publisher clients a seamless way to facilitate website content optimization and personalization within Lotame's unifying data management platform (DMP). Through the partnership, Lotame will integrate...

2014-02-18 08:41:22

NEW YORK, Feb. 18, 2014 /PRNewswire/ -- Lotame, the data management platform (DMP) that helps publishers, marketers and agencies maximize the way they collect, organize, analyze and activate audience data, is participating in the panel, "The DMP To-Do List: Moving the Tech to 2.0," at OMMA's Data Driven Marketing (DDM) event on February 19(th) at 11:30 a.m. at the Sheraton New York Hotel and Towers. The panel will focus on DMPs as the critical hub for ingesting the torrents of third...

2014-01-15 08:26:48

Full mobile suite leverages Lotame's DMP to activate data across mobile web and native apps NEW YORK, Jan. 15, 2014 /PRNewswire/ -- Lotame, the data management platform (DMP) that helps publishers, marketers and agencies maximize the way they collect, organize, analyze and activate audience data, today announced its "Lotame Mobile DMP" suite, a new set of industry-leading solutions to help businesses manage audience data from mobile devices. The comprehensive suite expands on Lotame's current...


Word of the Day
barghest
  • A goblin in English folklore, often appearing in the shape of a large dog and believed to portend imminent death or misfortune.
  • A ghost, wraith, hobgoblin, elf, or spirit.
The origin of 'barghest' is not known, but it may be from perhaps burh-ghest, town-ghost, or German Berg-geist (mountain spirit) or Bär-geist (bear-spirit).
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