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Last updated on April 18, 2014 at 15:29 EDT

Latest M&M's Stories

2014-04-16 08:28:39

Iconic Brand Continues 'Year of Peanut' Campaign with a Nutty Twist on Traditional Soccer Ball HACKETTSTOWN, N.J., April 16, 2014 /PRNewswire/ -- Imagine a soccer ball that's bright yellow, oblong in shape, and totally nutty. That's M&M'S® Brand M-Ball(TM) - and thanks to M&M'S, now consumers can win one of their own. Today, Mars Chocolate North America announced that M-Ball - a brightly colored soccer ball shaped like M&M'S® Peanut Chocolate Candies - is arriving in the U.S.,...

2014-04-15 12:26:41

Brand Unveils Unique Star Wars-themed M&M'S and Packaging to Celebrate "Star Wars Day" and Fans Everywhere MT. ARLINGTON, N.J., April 15, 2014 /PRNewswire/ -- To celebrate Star Wars Day on May 4(th), MY M&M'S is unveiling "sweet" Star Wars-themed MY M&M'S chocolate candies and merchandise. Now, fans of either the dark or light side can join the chocolate 'm'pire and display their allegiance with special blends of M&M'S with well-known Star Wars phrases and characters, like Darth...

2014-03-04 16:25:00

The Irresistible Ms. Brown Presses GEICO Gecko for Insurance Policy in Humorous, Genre-Busting Ad HACKETTSTOWN, N.J., March 4, 2014 /PRNewswire/ -- What do you do when seemingly the entire world wants to eat you? You get an insurance policy, that's what. (Or at least you try.) Today, Mars Chocolate North America unveiled a genre-busting new television commercial for M&M'S® Chocolate Candies which features M&M'S® Brand "spokescandy" Ms. Brown demanding an insurance quote...

2014-02-21 08:23:56

'Year of Peanut' Campaign Puts Yellow and M&M'S® Peanut on Track HACKETTSTOWN, N.J., Feb. 21, 2014 /PRNewswire/ -- Between the mind-bending speeds, bumper to bumper action and hairpin turns, many observers would say the high-octane world of stock car racing is a little nuts. Now, for the start of the 2014 NASCAR Sprint Cup Series(TM) season, Mars Chocolate North America and M&M'S® Racing are taking the nuttiness of M&M'S Peanut in NASCAR® to new extremes by unveiling an M&M'S®...

2014-02-02 20:22:42

Beloved Character Yellow Stars in Super Bowl XLVIII Spot for M&M'S® Peanut HACKETTSTOWN, N.J., Feb. 2, 2014 /PRNewswire/ -- Fans turned MetLife Stadium into a mass of orange, blue and green on Super Sunday, but the color that really stood out in Super Bowl XLVIII was ... yellow. Today, Mars Chocolate North America unveiled another MVP-caliber Super Bowl commercial for M&M'S® Brand that shined a spotlight on M&M'S® Peanut - and confirmed its beloved character Yellow's reputation as...

2014-01-30 16:24:42

Beloved Character Yellow Pairs with Super Bowl MVP to Deliver Content During Game Day HACKETTSTOWN, N.J., Jan. 30, 2014 /PRNewswire/ -- Football color commentary just got a lot more colorful. With millions of fans expected to use social media as a "second screen" to enhance their Super Bowl XLVIII viewing experience, today Mars Chocolate North America announced an innovative plan to deliver fun, real-time social content to fans during the game featuring three-time Super Bowl MVP Joe...

2014-01-29 12:24:34

Greatest M&M'S® Spokescandy (aka me) Willing to Star in Any Company's Big Game Commercial HACKETTSTOWN, N.J., Jan. 29, 2014 /PRNewswire/ -- An open announcement from the desk of Red (which is really more of a TV tray, but I digress): This week, M&M'S® Brand made a monumental mistake: they passed over the reigning advertising MVP - moi - and instead chose my fellow spokescandy Yellow to star in the brand's new Big Game commercial. At the risk of over-reacting, this "benching"...

2014-01-24 08:22:41

WFAN Top Talent to Broadcast from M&M'S World New York Leading Up to Super Bowl XLVIII HACKETTSTOWN, N.J., Jan. 24, 2014 /PRNewswire/ -- M&M'S World Times Square is poised to be the premier New York City shopping and sports destination during the week leading up to Super Bowl XLVIII. The store, home to M&M'S Chocolate Candies and branded merchandise, plans to open its doors to millions of shoppers, as well as the world's first 24-hour all-sports radio station - WFAN - which will...

2014-01-23 12:25:11

Beloved Character Yellow to Star in Super Bowl XLVIII Spot for M&M'S® Peanut HACKETTSTOWN, N.J., Jan. 23, 2014 /PRNewswire/ -- It's been 60 years in the making, but on Sunday, February 2, beloved M&M'S® Brand character Yellow will finally get his moment in the spotlight. Today, Mars Chocolate North America announced that M&M'S® will debut a new 30-second commercial in the first half of Super Bowl XLVIII about M&M'S® Peanut, with Yellow taking the lead role in the Big...

2014-01-01 04:20:04

Janelle Monae and David Koechner Help Reveal Yellow as the World's 'Luckiest Peanut' ATLANTA, Jan. 1, 2014 /PRNewswire/ -- The 25(th) Annual Peach Drop Powered By M&M'S® Peanut Chocolate Candies was one, big, nutty celebration. M&M'S Peanut rang in the "Year of Peanut" in Atlanta, Ga. - the official Peanut State - by ending the brand's month-long search for the "The One" with an awe-inspiring reveal shortly after midnight. Following the traditional "Peach Drop" that sees an...