Latest Margin of error Stories

ATLANTA, Dec. 20, 2010 /PRNewswire/ -- According to the results of a recent survey sponsored by Aaron's, Inc., a large percentage of Americans, 42 percent, responded that they would give up their bed before giving up their computer or television. While the majority, 58 percent, would still choose a good night's sleep over entertainment, the findings are indicative of Americans' growing dependency on home electronics as a household necessity. (Logo:...

BELLEVUE, Wash., Dec. 14, 2010 /PRNewswire/ -- As the sheer volume of personal information continues to grow online, consumers are seeking new ways to manage and control their own information. In a new online survey conducted by Harris Interactive for Intelius, a leading information commerce company, 90% of U.S. adults surveyed said they want more control over the information that is available about them online. In fact, because professionals, friends and colleagues routinely use websites...

NEW YORK, Dec. 10, 2010 /PRNewswire/ -- Sex sells. It's a common mantra among many in the advertising industry, but is there a line regarding how much sex - either in imagery or innuendo - is too much? Over half of Americans (56%) say they are bothered by the amount of sexual imagery in the advertising they see. One-quarter (25%) say they are very bothered by the amount while one-third of U.S. adults (32%) are somewhat bothered. Almost two in five (37%) say they are not at all bothered by...

NORWALK, Conn., Dec. 6, 2010 /PRNewswire/ -- Americans remain deeply divided over the nation's new health-care reform package, with 40 percent of adults wanting to repeal all or most of the legislation while 31 percent favor keeping all or most of the reforms. (Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO ) Another 29 percent aren't sure what should be done. Those are several key findings in a new Harris Interactive/HealthDay poll released today. The conflicting views...

NEW YORK, Dec. 1, 2010 /PRNewswire/ -- A new Financial Times/Harris Poll in the United States and the five largest European countries looks at air travel safety and security and finds an overall sense of safety prevails. Three-quarters of Spaniards (75%), more than seven in ten Britons (72%), more than two-thirds of Americans (69%) and Germans (68%), and more than three in five Italians (64%) and French (62%) all say they consider air travel to be safe. In fact, one-third of Britons (35%)...

NEW YORK, Nov. 29, 2010 /PRNewswire/ -- Which is better for the country - when Congress and the White House are both held by the same party or when there is a divided government, that is one party holds a majority in Congress and the other party holds the White House? For years political scientists have debated this question and there are many ways to analyze the outcomes of past divided governments. (Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO) More than two in five...

NEW YORK, Nov. 22, 2010 /PRNewswire/ -- Stores are decked for the holidays and television ads for the latest toys, gifts and gadgets have hit the air. As we inch closer to the holidays, over half of Americans (53%) say they are planning to purchase toys as gifts this year while two in five (40%) say they will not purchase toys and 7% are not sure. As might be expected, almost three-quarters of those in a household with children (73%) say they will purchase toys as gifts this year. (Logo:...

MEADVILLE, Pa., Nov. 19, 2010 /PRNewswire-USNewswire/ -- Building on its April 2010 survey on the growing incivility in politics, the Center for Political Participation (CPP) at Allegheny College, in conjunction with Indiana University-Purdue University Fort Wayne (IPFW), today released the findings of new polling data that suggests Americans see politics as increasingly nasty and that the current political tone may be harmful to our democracy. Still, an overwhelming majority believe that...

NEW YORK, Nov. 12, 2010 /PRNewswire/ -- In order to connect with their audience, some advertisers use humor, others use startling facts, and others still use images or themes that might elicit an emotional response. When asked about a few images often used in advertising to elicit a reaction from viewers, two in five Americans (41%) say that given the options of "a puppy", "a baby", "a sweet old lady" and "a sweet old man", a puppy is most likely to tug at their heart-strings when they see...

NEW YORK, Nov. 5, 2010 /PRNewswire/ -- If advertising is created to sell a product, service or even an idea, it's helpful if the message is not only clear but also believable to the intended audience. However, only one in five American adults say they trust that advertising is honest in its claims all or most of the time (19%). Rather, a majority say they trust that advertising is sometimes honest in its claims (65%) and just over one in ten say that they never trust that advertising is...