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Latest Marketing analytics Stories

2014-09-16 08:37:54

CAMBRIDGE, Mass., Sept. 16, 2014 /PRNewswire/ -- Clavis Insight, the global leader in cloud-based online retail store analytics software for consumer packaged goods (CPG) manufacturers and retailers, has appointed Supriya Chaudhury as chief marketing officer (CMO). Chaudhury, a marketing executive with over 20 years' experience, will lead Clavis Insight's global marketing functions including marketing strategy, thought leadership, brand development, and marketing communications....

2014-09-03 23:12:13

SAS Institute to present a webinar that explains how real-time marketing can be leveraged to both enhance the customer experience and meet business objectives, driving revenue. Cincinnati, OH (PRWEB) September 03, 2014 Real-time marketing is becoming more prevalent, and it’s important for loyalty marketers to understand how to utilize this opportunity to elevate the customer experience. Through technology and analytics, real-time marketing can lead to quicker decisions that improve the...

2014-09-03 08:41:14

Former Starbucks Marketing Manager to Drive Product Development and Strategy For Yieldbot's Shopper Marketing Segment NEW YORK, Sept. 3, 2014 /PRNewswire/ -- Yieldbot, the industry's leading real-time consumer intent platform for premium media, today announced the appointment of Rachel Tarvin as director of shopper marketing. In this role, Rachel will pilot product development and strategy specific to the company's rapidly growing shopper marketing division. Photo -...

2014-09-02 23:00:45

MarketReportsStore.com adds “Insight Report: Best Practices in Marketing Retail Banking Products” to its store. It discusses key marketing trends in the retail banking industry in both developed and emerging economies. Dallas, Texas (PRWEB) September 03, 2014 The global banking industry is changing the way it markets products and services, with banks in both developed and emerging economies adopting customer segmentation strategies to distinguish their products from those of their...

2014-08-28 23:17:44

SourceLink announces the expansion of its campaign analysis reporting system, now named “Insight,” to offer financial institutions and lenders in-depth intelligence on program successes. Chicago, IL (PRWEB) August 28, 2014 SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, announces today the expansion of its “Insight” and “Advanced Insight” campaign analysis solution – providing a packaged analytical dashboard for...

2014-08-26 23:11:09

Leading TapAnalytics platform now supports Data-Dynamix digital campaign solutions, in addition to many other digital marketing services (PRWEB) August 26, 2014 TapClicks, the digital presence company, today announced support for Data-Dynamix, Inc. direct marketing solutions in its TapAnalytics platform, which delivers cloud-based, on-demand campaign performance dashboards, digital marketing analytics and reporting for digital agencies and marketers. Data-Dynamix provides “on the...

2014-08-26 23:07:28

Bizible Inc., a provider of marketing performance management software, has secured $8 million in funding led by Scale Venture Partners (ScaleVP) with participation by Tim Kopp and existing investors. Seattle, WA (PRWEB) August 26, 2014 Bizible Inc., a provider of marketing performance management software, has secured $8 million in funding led by Scale Venture Partners (ScaleVP) with participation by Tim Kopp and existing investors Madrona Venture Partners, MHS Capital, Investment Group of...

2014-08-26 12:24:23

Roger Bryan has announced he will be hosting "Masters of Marketing" October 8-10 at the Trump Winery in Charlottesville, Virginia. NEW YORK, Aug. 26, 2014 /PRNewswire-iReach/ -- Acclaimed marketing executive and accomplished author Roger Bryan has announced he will be hosting "Masters of Marketing." The event will be a mastermind for titans of industry to share marketing insight and strategies. The event will be held October 8-10 at the Trump Winery in Charlottesville, Virginia....

2014-08-25 23:11:11

LiftMetrix, a New-York based social media analytics and ROI company, announced that they have measured over $100MM in social media ROI for customers since their May 2014 launch. The company which recently released a new version of the platform has also published an infographic explaining the methodology behind calculating return on investment (ROI) on social media. New York, New York (PRWEB) August 25, 2014 LiftMetrix enables brands, agencies, and small businesses to measure, continuously...

2014-08-24 16:20:08

Non-linear consumer lifecycle model replaces antiquated purchase funnel SEATTLE, Aug. 24, 2014 /PRNewswire/ -- Williams Helde Marketing Communications has announced the official release of an innovative marketing and consumer behavior model to explain how customers receive information and make considered purchase decisions in the current multimedia environment. Known as The Mobius Cycle(TM), the philosophy is a departure from the classic purchase funnel marketers have used for...


Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
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