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Latest Marketing collateral Stories

2014-05-05 12:25:14

Web-to-Print Service with built-in Content & Design Resources Allows Unparalleled Creation, Access & Deployment of Mortgage Marketing Collateral WOBURN, Mass., May 5, 2014 /PRNewswire/ -- LoyaltyExpress, the mortgage industry's leading marketing company, is pleased to announce the release of PromotionalMaterials, its innovative web-to-print platform for retail banks and mortgage companies. PromotionalMaterials serves as a centralized repository for high-impact sales and marketing collateral....

2014-01-24 23:22:21

Collateral as we knew it is dead. This new eBook explains how to create componentized sales and marketing messaging content that is structured for reuse. San Francisco, CA (PRWEB) January 24, 2014 Collateral as we knew it, is dead. It was created in silos by product marketing, sales enablement, recruitment or customer support professionals in one-off’s or as part of a launch. Often the result of the feverish efforts of a few bright people rushing to reach a deadline, and once born, it...

2013-03-10 23:01:41

They say that we live in a digitally connected world--now there´s proof. According to a recent study by eMarketer, a digital marketing research firm, U.S. adults spend an average of 11 hours a day connected to the Internet, online video, social networking, and other digital technologies. San Diego, CA (PRWEB) March 10, 2013 They say that we live in a digitally connected world. Now there´s proof. According to a recent study by eMarketer, a digital marketing research firm, U.S....


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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