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Latest Marketing communications Stories

2014-07-16 08:24:43

- A Six Step Guide to Successfully Converging Communications and Marketing - NEW YORK, July 16, 2014 /PRNewswire/ -- A subtle but fast-growing shift is taking place in companies across industries and the world: the convergence of the corporate communications and marketing functions, a trend driven by dramatic shifts in digital media and the stronger relationship between brand and corporate reputation. Weber Shandwick, one of the world's leading global public relations firms, has...

2014-06-10 12:26:46

RICHMOND, Va., June 10, 2014 /PRNewswire/ -- West Cary Group, a full-service, brand-advertising agency headquartered in Richmond, Va., has been selected as agency of record for Union First Market Bank. Since acquiring StellarOne Bank, Union has become the largest Virginia-based community bank in the commonwealth. The firm will be responsible for a complete range of the financial institution's communications needs, including brand, digital and broadcast marketing. "This is a pivotal...

2014-06-03 12:33:45

- Giuliano to lead marketing efforts, set strategy to expand firm's presence - NAPERVILLE, Ill., June 3, 2014 /PRNewswire/ -- Sikich LLP, a leading accounting, advisory, investment banking, technology and managed services firm with headquarters in Naperville, Ill., recently named Tara Giuliano as its chief marketing officer (CMO). Giuliano has extensive experience in areas that include business-to-business and consumer marketing, advertising, branding and internal and external...

2014-05-14 23:16:15

Spurred by Growth, Higher Education Marketing Firm Moves to the Frear Building in Progressive, Revitalized City Troy, New York (PRWEB) May 14, 2014 Creative Communication Associates (CCA), a marketing communications firm specializing in strategic branding and communications for education, announced today that it will move to the historic Frear Building in Troy, NY. CCA’s move “supports our growth plans in response to the increased demand for both strategic and digital capabilities,”...

2014-05-01 12:30:12

FARMINGTON HILLS, Mich., May 1, 2014 /PRNewswire/ -- Embark Digital, a leader in the integration of strategic brand development and emerging communications channels, today announced it has been named Agency of Record for BraunAbility, the world's top manufacturer of wheelchair accessible vehicles and wheelchair lift systems. "We're very excited about this new relationship with this well-known global brand that provides such an outstanding service to people with physical disabilities...

2014-02-26 08:24:54

Sale Expands Didit's Public Relations Presence to New York City And Scope of LVM's Service Offering MINEOLA, N.Y. and NEW YORK, Feb. 26, 2014 /PRNewswire/ -- Didit, a digital advertising and marketing company based in Mineola (Nassau County), has acquired LVM Group, a Manhattan-based public relations firm. This acquisition enables Didit to expand its public relations presence to New York City and penetrate new industry sectors, and LVM Group to offer a much broader array of...

2014-01-21 23:20:44

ALOM, a global leader in supply chain management, has named Paul Hendrycks Director of Marketing Communications. Fremont, CA (PRWEB) January 21, 2014 Paul Hendrycks has been named Director of Marketing Communications at ALOM, a global leader in supply chain management. With 17 years in marketing communications and sales for companies from Fortune 100s to technology entrepreneurs, Hendrycks is responsible for raising visibility for the ALOM brand across a variety of channels. He joins ALOM...

2014-01-14 04:20:05

LOS ANGELES, Jan. 14, 2014 /PRNewswire/ -- Mike Jackson, a 30-year marketing and advertising executive, has been appointed to the new role of president of Phelps, the West Coast's largest independent integrated marketing communications (IMC) agency, which experienced 30% growth last year. (Photo: http://photos.prnewswire.com/prnh/20140114/LA45896) Jackson is a former vice president of marketing and advertising for General Motors North America where he was responsible for a $3.3...


Word of the Day
baudekin
  • A rich embroidered or brocaded silk fabric woven originally with a warp of gold thread.
'Baudekin' seems to be an alternative form of 'baldachin,' from the Italian 'Baldacco,' Baghdad, the city where the material was made.
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