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Latest Marketing effectiveness Stories

2014-07-22 08:27:54

NEW YORK, July 22, 2014 /PRNewswire/ -- Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on a number of issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture (NYSE: ACN). The study, Cutting Across the CMO-CIO Divide, which was conducted by Accenture Interactive, is based on...

2014-07-21 23:07:16

The Summer ’14 Release includes enhancements to social, customer insights, landing page customization and customer analytics Beltsville, MD (PRWEB) July 21, 2014 Vocus, Inc., a leading provider of cloud-based marketing and public relations software, today launched the Summer ’14 Release of the Vocus Marketing Suite, including specific enhancements in social, customer insights, landing page customization and customer analytics. The updates focus on providing marketers with deeper...

2014-06-30 12:28:03

The Email Deliverability Assessment Gives Marketers a Snapshot of Overall Email Deliverability and Performance ATLANTA, June 30, 2014 /PRNewswire-iReach/ -- ANNUITAS, a demand generation strategy and change management firm has launched an Email Deliverability Assessment offering to help marketers gain critical insight into overall deliverability performance and compliance best practices. The Deliverability Assessment gives a performance snapshot to assess and measure effectiveness as...

2014-06-18 23:09:12

Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to quantify a publisher site’s brand perception, power and differentiation – components of the ad experience that should be given consideration equal to audience and reach in digital ad buying. Boston, MA (PRWEB) June 18, 2014 Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to...

2014-06-10 16:24:39

RALEIGH, N.C., June 10, 2014 /PRNewswire/ -- Greg Dolan, Managing Partner at Keen Strategy, will present at this year's North American Insight Innovation Exchange, held June 16-18 in Atlanta, GA. Eric Smith, Director of Marketing Effectiveness and Online Retail Analytics at Philips, will join him for the presentation, scheduled to take place at the Georgia Tech Hotel and Conference Center on June 18 at 10:40 am. Dolan and Smith will present Next Generation Decision Analytics:...

2014-06-09 23:07:08

White paper explores how public relations professionals can go beyond vanity metrics to measure and report impact of PR on the bottom line Beltsville, Maryland (PRWEB) June 09, 2014 Vocus, Inc., a leading provider of cloud-based marketing software, today released “Measure & Maximize PR Impact.” This white paper explores how public relations (PR) professionals can capture the return on investment (ROI) of their initiatives to create more effective campaigns and use data to meet...

2014-06-05 23:00:24

Regalix announces the release of its latest report "State of Search Marketing 2014" which explores the current practices and standards followed by B2B professionals in order to understand the state of search marketing as it stands today. Palo Alto, CA (PRWEB) June 05, 2014 The year 2013 was marked by updates that have altered search marketing irreversibly. Post-hummingbird, marketers are forced to think of organic search in a whole new light – with practice such as...

2014-06-03 08:26:32

RALEIGH, N.C., June 3, 2014 /PRNewswire/ -- Raleigh-based Keen Strategy is partnering with Effie Worldwide to provide strategies on marketing effectiveness from a selection of the most effective marketers in North America. As Effie Worldwide celebrates the top marketers in North America at its North American Awards Gala on June 5, Keen will sit down with the best of the best - a cross-section of award winners from AT&T to Johnson & Johnson - for a 30-minute on-camera...

2014-05-20 12:38:45

One of Only 20 Companies in Twitter's Marketing Platform Partner Program NEW YORK, May 20, 2014 /PRNewswire/ -- Sprinklr, the largest independent enterprise social relationship platform provider, today announced the launch of the industry's first automated social content promotion capability and its acceptance into Twitter's Marketing Platform Partner Program. The combination will help large brands achieve greater real-time marketing effectiveness and accountability in social ad...

2014-05-15 23:08:12

White paper explores how marketers can use big data to create leads paths to shortened sale cycles, build customer loyalty, and increase revenue Beltsville, MD (PRWEB) May 15, 2014 Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released the “Take Control of Your Data and Build Better Lead Paths” guide. This white paper encourages marketers not to get overwhelmed by big data, and to use it to form stronger lead paths,...


Word of the Day
siliqua
  • A Roman unit of weight, 1⁄1728 of a pound.
  • A weight of four grains used in weighing gold and precious stones; a carat.
  • In anatomy, a formation suggesting a husk or pod.
  • The lowest unit in the Roman coinage, the twenty-fourth part of a solidus.
  • A coin of base silver of the Gothic and Lombard kings of Italy.
'Siliqua' comes from a Latin word meaning 'a pod.'
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