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Latest Marketing effectiveness Stories

2014-10-15 08:25:34

Content Marketing Institute Releases New Research on State of Business-to-Consumer (B2C) Content Marketing in North America CLEVELAND, Oct. 15, 2014 /PRNewswire/ -- Business-to-consumer (B2C) content marketers, along with business-to-business (B2B) and nonprofit content marketers, struggle with effectively tracking their content marketing return on investment (ROI). That's one of the key findings in the new content marketing research published by Content Marketing Institute (CMI)...

2014-10-10 16:26:08

Only 7% of Marketers See Measurable ROI from Marketing Automation Investments Due to Poor Quality Data; Session Will Show B2B Companies How to Boost Data Accuracy, Marketing & Sales Effectiveness with Social and Web Analytics to Build Pipeline & Improve ROI SAN FRANCISCO, Oct. 10, 2014 /PRNewswire/ -- Leadspace, the only B2B social-powered demand gen platform, today announced that CEO Doug Bewsher and Tony Kavanagh, CMO of DataStax, the leading distributed database technology built...

2014-10-09 16:25:17

Marketers can take a free online assessment to discover where their organization falls on Experian's Marketing Sophistication Curve NEW YORK, Oct. 9, 2014 /PRNewswire/ -- According to new research from Experian Marketing Services, a recognized leader in data-driven marketing, 90 percent of marketers struggle to move beyond single-channel marketing programs to optimize their marketing across channels or around the customer. The company today announced an expansion of its strategic,...

2014-09-23 23:11:44

SourceLink outlines emerging acquisition methods for consumer finance lenders in comprehensive whitepaper Chicago, IL (PRWEB) September 23, 2014 SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, has released a whitepaper entitled “Six Considerations for Improving Marketing Effectiveness for Consumer Lenders” as part of the American Financial Services Association’s (AFSA) Premier Business Partner network. In conjunction with the...

2014-08-28 23:17:44

SourceLink announces the expansion of its campaign analysis reporting system, now named “Insight,” to offer financial institutions and lenders in-depth intelligence on program successes. Chicago, IL (PRWEB) August 28, 2014 SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, announces today the expansion of its “Insight” and “Advanced Insight” campaign analysis solution – providing a packaged analytical dashboard for...

2014-08-26 23:10:01

Vocus resource outlines how PR practitioners can drive engagement and earned media through content marketing. Beltsville, Maryland (PRWEB) August 26, 2014 Vocus, Inc., a leading provider of cloud-based public relations and marketing software, today published the “How to Use Content Marketing to Generate Engagement and Coverage” white paper. Using the resource, public relations (PR) practitioners will learn how to use content marketing to initiate and build relationships with...

2014-08-19 23:06:16

Data from ProofHQ shows four insights proven to increase the marketing agility of creative teams at all levels of efficiency. Dallas, TX (PRWEB) August 19, 2014 ProofHQ, the global leader in online proofing for designers and marketing professionals, today announced the results of its research to discover how different types of creative organizations integrate people, processes and platforms to manage projects and the level of efficiency they achieve in completing them. “‭Today’s...

2014-08-18 16:23:51

LONDON, Aug. 18, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:Best Practices in Developing Targeting Strategies and Driving Innovations for Social Media Mobile Marketing Initiatives - Food & Beverage Industry in the UShttps://www.reportbuyer.com/product/2224676/Best-Practices-in-Developing-Targeting-Strategies-and-Driving-Innovations-for-Social-Media-Mobile-Marketing-Initiatives---Food--Beverage-Industry-in-the-US.htmlLeading food & beverage...

2014-08-04 08:32:34

Paul McConville will drive revenue performance strategy and position the company for expansion PHILADELPHIA, Aug. 4, 2014 /PRNewswire/ -- LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today announced the appointment of Paul McConville as Chief Revenue Officer. McConville leverages deep expertise in the enterprise marketing space to drive the company's revenue strategy, identifying opportunities to create multidimensional and highly detailed...

2014-07-22 08:27:54

NEW YORK, July 22, 2014 /PRNewswire/ -- Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on a number of issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture (NYSE: ACN). The study, Cutting Across the CMO-CIO Divide, which was conducted by Accenture Interactive, is based on...


Word of the Day
abrosia
  • Wasting away as a result of abstinence from food.
The word 'abrosia' comes from a Greek roots meaning 'not' and 'eating'.