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Latest Marketing effectiveness Stories

2014-08-19 23:06:16

Data from ProofHQ shows four insights proven to increase the marketing agility of creative teams at all levels of efficiency. Dallas, TX (PRWEB) August 19, 2014 ProofHQ, the global leader in online proofing for designers and marketing professionals, today announced the results of its research to discover how different types of creative organizations integrate people, processes and platforms to manage projects and the level of efficiency they achieve in completing them. “‭Today’s...

2014-08-18 16:23:51

LONDON, Aug. 18, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:Best Practices in Developing Targeting Strategies and Driving Innovations for Social Media Mobile Marketing Initiatives - Food & Beverage Industry in the UShttps://www.reportbuyer.com/product/2224676/Best-Practices-in-Developing-Targeting-Strategies-and-Driving-Innovations-for-Social-Media-Mobile-Marketing-Initiatives---Food--Beverage-Industry-in-the-US.htmlLeading food & beverage...

2014-08-04 08:32:34

Paul McConville will drive revenue performance strategy and position the company for expansion PHILADELPHIA, Aug. 4, 2014 /PRNewswire/ -- LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today announced the appointment of Paul McConville as Chief Revenue Officer. McConville leverages deep expertise in the enterprise marketing space to drive the company's revenue strategy, identifying opportunities to create multidimensional and highly detailed...

2014-07-22 08:27:54

NEW YORK, July 22, 2014 /PRNewswire/ -- Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on a number of issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture (NYSE: ACN). The study, Cutting Across the CMO-CIO Divide, which was conducted by Accenture Interactive, is based on...

2014-07-21 23:07:16

The Summer ’14 Release includes enhancements to social, customer insights, landing page customization and customer analytics Beltsville, MD (PRWEB) July 21, 2014 Vocus, Inc., a leading provider of cloud-based marketing and public relations software, today launched the Summer ’14 Release of the Vocus Marketing Suite, including specific enhancements in social, customer insights, landing page customization and customer analytics. The updates focus on providing marketers with deeper...

2014-06-30 12:28:03

The Email Deliverability Assessment Gives Marketers a Snapshot of Overall Email Deliverability and Performance ATLANTA, June 30, 2014 /PRNewswire-iReach/ -- ANNUITAS, a demand generation strategy and change management firm has launched an Email Deliverability Assessment offering to help marketers gain critical insight into overall deliverability performance and compliance best practices. The Deliverability Assessment gives a performance snapshot to assess and measure effectiveness as...

2014-06-18 23:09:12

Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to quantify a publisher site’s brand perception, power and differentiation – components of the ad experience that should be given consideration equal to audience and reach in digital ad buying. Boston, MA (PRWEB) June 18, 2014 Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to...

2014-06-10 16:24:39

RALEIGH, N.C., June 10, 2014 /PRNewswire/ -- Greg Dolan, Managing Partner at Keen Strategy, will present at this year's North American Insight Innovation Exchange, held June 16-18 in Atlanta, GA. Eric Smith, Director of Marketing Effectiveness and Online Retail Analytics at Philips, will join him for the presentation, scheduled to take place at the Georgia Tech Hotel and Conference Center on June 18 at 10:40 am. Dolan and Smith will present Next Generation Decision Analytics:...

2014-06-09 23:07:08

White paper explores how public relations professionals can go beyond vanity metrics to measure and report impact of PR on the bottom line Beltsville, Maryland (PRWEB) June 09, 2014 Vocus, Inc., a leading provider of cloud-based marketing software, today released “Measure & Maximize PR Impact.” This white paper explores how public relations (PR) professionals can capture the return on investment (ROI) of their initiatives to create more effective campaigns and use data to meet...

2014-06-05 23:00:24

Regalix announces the release of its latest report "State of Search Marketing 2014" which explores the current practices and standards followed by B2B professionals in order to understand the state of search marketing as it stands today. Palo Alto, CA (PRWEB) June 05, 2014 The year 2013 was marked by updates that have altered search marketing irreversibly. Post-hummingbird, marketers are forced to think of organic search in a whole new light – with practice such as...


Word of the Day
mallemaroking
  • Nautical, the visiting and carousing of sailors in the Greenland ships.
This word is apparently from a confusion of two similar Dutch words: 'mallemerok,' a foolish woman, and 'mallemok,' a name for some persons among the crew of a whaling vessel.