Latest Marketing ethics Stories

2013-05-30 23:20:19

Dynamic Search, an Arizona based web marketing agency has recently established a new ethical community called ℠Web Ethics´. It plans to educate other companies about using fair marketing methods while avoiding web properties that use unethical tactics to draw search engine traffic to their websites Phoenix, AZ (PRWEB) May 30, 2013 Web Ethics is essentially a community made up of different website owners who have decided to work together in the hope of diminishing certain...

2009-10-05 14:37:00

CHICAGO, Oct. 5 /PRNewswire/ -- The Word of Mouth Marketing Association (WOMMA), www.WOMMA.org, applauds the Federal Trade Commission (FTC) for revising its Guides Concerning the Use of Endorsements and Testimonials in Advertising that can be found at: http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf In its commentary, the FTC referenced and adopted WOMMA's guidance in several instances, looking favorably upon the Association's own Ethics Code, and adopting WOMMA's...

Word of the Day
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.