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Latest Marketing ethics Stories

2013-05-30 23:20:19

Dynamic Search, an Arizona based web marketing agency has recently established a new ethical community called ℠Web Ethics´. It plans to educate other companies about using fair marketing methods while avoiding web properties that use unethical tactics to draw search engine traffic to their websites Phoenix, AZ (PRWEB) May 30, 2013 Web Ethics is essentially a community made up of different website owners who have decided to work together in the hope of diminishing certain...

2009-10-05 14:37:00

CHICAGO, Oct. 5 /PRNewswire/ -- The Word of Mouth Marketing Association (WOMMA), www.WOMMA.org, applauds the Federal Trade Commission (FTC) for revising its Guides Concerning the Use of Endorsements and Testimonials in Advertising that can be found at: http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf In its commentary, the FTC referenced and adopted WOMMA's guidance in several instances, looking favorably upon the Association's own Ethics Code, and adopting WOMMA's...


Word of the Day
attercop
  • A spider.
  • Figuratively, a peevish, testy, ill-natured person.
'Attercop' comes from the Old English 'atorcoppe,' where 'atter' means 'poison, venom' and‎ 'cop' means 'spider.' 'Coppa' is a derivative of 'cop,' top, summit, round head, or 'copp,' cup, vessel, which refers to 'the supposed venomous properties of spiders,' says the OED. 'Copp' is still found in the word 'cobweb.'
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