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2010-12-08 09:00:00

NEW YORK, Dec. 8, 2010 /PRNewswire/ -- Telmar, a global supplier of advertising media software and services announced today the release of Telmar Matterhorn ROI, a new cross media planning tool developed with ROI research firm Marketing Evolution, to allow Impact Reach Exposure Planning (IREP).


Word of the Day
bawbee
  • A coin originally worth six pennies Scots, and later three; held equivalent to an English halfpenny.
  • (in plural) Money; cash.
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