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2010-12-08 09:00:00

NEW YORK, Dec. 8, 2010 /PRNewswire/ -- Telmar, a global supplier of advertising media software and services announced today the release of Telmar Matterhorn ROI, a new cross media planning tool developed with ROI research firm Marketing Evolution, to allow Impact Reach Exposure Planning (IREP).


Word of the Day
adustion
  • The act of burning, scorching, or heating to dryness; the state or being thus heated or dried.
  • In medicine, cauterization.
The word 'adustion' comes from the Latin 'adustio', 'burning'.
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