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2010-12-08 09:00:00

NEW YORK, Dec. 8, 2010 /PRNewswire/ -- Telmar, a global supplier of advertising media software and services announced today the release of Telmar Matterhorn ROI, a new cross media planning tool developed with ROI research firm Marketing Evolution, to allow Impact Reach Exposure Planning (IREP). For the first time, media buyers will be able to create plans based on the true value of exposing specific, targeted consumers to one or more impressions during each stage of the path to purchase...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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