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Latest Marketing mix modeling Stories

2014-05-05 12:26:11

Former Senior Vice President of Sales and Marketing Joins Marketing Mix Optimization Software Provider to Grow the Brand, Increase Sales CINCINNATI, May 5, 2014 /PRNewswire/ -- To broaden its customer base and bring the benefits of predictive marketing to new audiences, marketing mix optimization solution provider ThinkVine today named John Hennessy as its executive vice president of sales. With over 30 years of experience in the marketing and technology industries, Hennessy is...

2014-04-22 16:26:24

ThinkVine Survey Finds More than Half of Senior-Level Marketers Expect to Spend More in Digital Channels than Traditional Channels within the Next Two Years CINCINNATI, April 22, 2014 /PRNewswire/ -- More than half of marketing executives expect to spend more on digital media than traditional channels within the next two years, according to a survey from marketing mix optimization solution provider ThinkVine. A quarter of senior-level marketers say that their spending in online display,...

2014-04-09 23:23:38

DMEautomotive Named as Dealer Marketing Magazine's 2014 Technology Leader in Service Marketing for Driver Connect Daytona Beach, FL (PRWEB) April 09, 2014 DMEautomotive’s (DMEa), the leader in science-based, results-driven automotive marketing, has received the prestigious Dealer Marketing Magazine Technology Leadership Award for the second year in a row. Recognized once again for best service marketing, DMEa won the award for Driver Connect, its groundbreaking mobile app. This is...

2014-04-02 08:29:46

Update to Marketing Mix Optimization Software Offers Marketers Greater Depth of Information for Faster Decision-Making, Leading to Improved Results CINCINNATI, April 2, 2014 /PRNewswire/ -- ThinkVine introduced new features into its marketing mix optimization software today that give brands unprecedented insight into how their marketing activities influence customer behavior and drive sales. The product update enables marketers to view more detailed information about the forecasted results of...

2014-01-21 12:27:05

Review of non-optimized vs. optimized marketing budgets finds companies spending too much or too little on specific media 85 percent of the time CINCINNATI, Jan. 21, 2014 /PRNewswire/ -- Major brands may be losing out on more than 25 percent in additional marketing-driven sales by not optimizing their media budgets and misallocating their advertising dollars, according to data from marketing mix optimization software company ThinkVine. The ThinkVine analysis of customers with average annual...

2013-09-11 23:00:39

Force Marketing and Dataium team up to create customized and effective marketing strategies using big data. Atlanta, Ga (PRWEB) September 11, 2013 Force Marketing would like to announce its new strategic alliance with Dataium, the world’s largest compiler of online automotive shopping behavior. Dataium aggregates behavior from more than 30 million auto shoppers across more than 12,000 automotive websites at any given time. Now a certified Dataium partner, Force Marketing is putting...

2013-07-22 23:01:54

My Local Leads provides tips on things to ask an internet marketing firm before hiring them for local search marketing and search engine optimization. Kennebunk, Maine (PRWEB) July 22, 2013 Most local business owners understand the importance of bringing in experts when it comes to local search marketing efforts. The reality of it is that the business owner and their team specialize in a particular set of skills to best address the needs and wants of their customers. They are fully aware...


Word of the Day
bodacious
  • Remarkable; prodigious.
  • Audacious; gutsy.
  • Completely; extremely.
  • Audaciously; boldly.
  • Impressively great in size; enormous; extraordinary.
This word is probably from the dialectal 'boldacious,' a blend of 'bold' and 'audacious.'
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