Quantcast
Last updated on April 19, 2014 at 18:42 EDT

Latest Marketing Operations Stories

2014-04-16 08:28:43

vCE Mobile and vME Mobile Provide Audience Delivery Metrics and GRPs to Help Advertisers and Publishers Evaluate Performance of Ad Campaigns and Inventory RESTON, Va., April 16, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that actionable brand metrics for mobile ad campaigns are now available to advertiser and publisher clients through validated Campaign Essentials(TM) Mobile (vCE Mobile) and validated Media Essentials(TM)...

2014-04-15 08:36:47

Hoffman Brings Experience Driving Excellence in IT and Client Service Operations PLANO, Texas, April 15, 2014 /PRNewswire/ -- Layered Tech, a leading global provider of secure and compliant cloud and hosting services, announced that Kurt Hoffman has joined the Executive team as its Chief Operating Officer (COO). As Layered Tech COO, Hoffman will oversee all operations and technology groups within the company, including IT architecture and service delivery, compliance, product...

2014-04-07 08:28:24

Industry-first solution enables all B2B marketers to systematically nurture audiences through targeted display and social advertising SAN FRANCISCO, April 7, 2014 /PRNewswire/ -- Bizo, the global leader in business audience marketing, today introduced an industry-first solution that defines a new era of marketing automation that goes beyond the email inbox. Marketers can now scale the power of marketing automation and programmatic nurturing to their anonymous website visitors that have not...

2014-03-14 23:04:13

Playnomics empowers game development studios large and small with end-to-end marketing solution, launches campaign playbooks to give every developer their very own Marketing Operations Specialist. (PRWEB) March 14, 2014 Playnomics, a pioneer of adaptive marketing for mobile and web applications and games, today released a new service in its quest to provide game developers with the most comprehensive suite of marketing tools, Marketing Playbooks. These custom guides provide specific...

2014-03-11 12:25:23

Successful 'Architects of Engagement' heed the timeless fundamentals of marketing to make the most of data and customer relationships LOS ANGELES, March 11, 2014 /PRNewswire/ -- Teradata Marketing Summit 2014 - With all the marketplace chatter around "big data" and "analytics" in recent years, some business leaders today may be tempted to think the game of marketing has drastically changed. Yes, certainly data and digital technology are having an impact. Yet even if one of your customers...

2014-03-11 08:27:14

Marketing Studio 9 promises value, accountability and performance through the most in-depth solution ever for marketers LOS ANGELES, March 11, 2014 /PRNewswire/ -- Teradata Marketing Summit 2014 -- Teradata Corp. (NYSE: TDC), the leading analytic data platforms, applications and services company, today announced global availability of Marketing Studio 9, the latest version of its industry-leading Marketing Operations solution. Marketing Studio 9, part of the Teradata Integrated Marketing...

2014-03-04 23:21:03

Offerpop, a New York-based social marketing software-as-a-service company, now offers seamless integration between its social marketing platform and Experian Marketing Services’ email marketing platform, allowing brands to use social marketing campaigns to dramatically increase the reach and effectiveness of email marketing. New York, NY (PRWEB) March 04, 2014 Offerpop, a New York-based social marketing software-as-a-service company, now offers seamless integration between its social...

2014-02-25 04:24:22

LONDON, February 25, 2014 /PRNewswire/ -- Brandworkz, the specialist provider of marketing and digital asset management technology has today confirmed a strategic partnership with Differentia Consulting to provide QlikView self-service business intelligence analytics software for digital asset management. The advanced analytics [http://www.brandworkz.com/features/reporting-and-analysis ] offering, called Smarter.DAM provides complete information on the performance of...

2014-02-25 00:21:15

BARCELONA, Spain, February 25, 2014 /PRNewswire/ -- For the second year, Veeva Systems has been ranked by life sciences leaders as one of the top preferred software providers to the industry, based on the Leading Indicators in Life Science IT Spending Survey[1] released by IDC Health Insights. The 2014 report [http://eu.veeva.com/resources/perspective-idc-health-insights-top-preferred-life-science-technology-vendors-for-2014 ] shows Veeva was the only software provider to...

2014-02-20 08:28:49

Cognizant Also Named a Leader in Strategic Consulting in Manufacturing and Supply Chain, and Sales and Marketing TEANECK, N.J., Feb. 20, 2014 /PRNewswire/ -- Cognizant (NASDAQ: CTSH) today announced that it has been positioned as a "Leader" in the IDC Health Insights "IDC MarketScape" worldwide IT and BPO vendor assessments* across the entire life sciences value chain: Research and Development, Manufacturing and Supply Chain, and Sales and Marketing. Cognizant was also named a "Leader" in...