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Latest Marketing performance measurement and management Stories

2014-07-17 23:07:10

Provides Unprecedented Intelligence, Analytics and Actionability to Help Optimize the Entire Mobile Marketing Ecosystem Through a Single Dashboard San Francisco, CA (PRWEB) July 17, 2014 Singular, the most advanced SaaS mobile marketing platform, announced today the closing of $5 million in Series Seed funding and the launch of a revolutionary new platform that enables marketers to unify, analyze and optimize their entire mobile marketing operations through a single dashboard. The funding...

2014-07-09 08:32:46

Affordable Access to Real-Time KPI Reporting TAMPA, Fla., July 9, 2014 /PRNewswire/ -- DataMentors, LLC, a full-service data quality, data management and business intelligence provider, announces the release of its Marketing Dashboard solution, providing businesses with affordable access to real-time marketing performance reporting. Linked to a module of DataMentors' business intelligence solution, PinPoint(TM), the dashboards are highly customizable based on a user's needs,...

2014-06-29 23:00:25

Sales Secret, a Los Angeles Magento Developer company, is now offering Business Intelligence Dashboard integration with Magento to aid in Data Analysis. Los Angeles, CA (PRWEB) June 29, 2014 Sales Secret LLC, offering simple options to hire a Los Angeles Magento Developer, is excited to offer Magento integration with a real-time business intelligence dashboard that is custom coded to compile, integrate, segment and visualize every aspect of the sales cycle to decisively reveal strengths,...

2014-06-11 23:07:13

Monitor and analyze content marketing investment and performance from one dashboard. Seattle, WA (PRWEB) June 11, 2014 gShift, a global leader in content marketing performance metrics software, today announced the release of the marketing analytics industry’s most advanced Content Performance Campaign and Reporting Module. Marketers can now easily oversee their content marketing, SEO and social media campaigns for improved execution and strategic positioning in near real-time. The...

2014-06-10 16:24:39

RALEIGH, N.C., June 10, 2014 /PRNewswire/ -- Greg Dolan, Managing Partner at Keen Strategy, will present at this year's North American Insight Innovation Exchange, held June 16-18 in Atlanta, GA. Eric Smith, Director of Marketing Effectiveness and Online Retail Analytics at Philips, will join him for the presentation, scheduled to take place at the Georgia Tech Hotel and Conference Center on June 18 at 10:40 am. Dolan and Smith will present Next Generation Decision Analytics:...

2014-05-27 23:09:26

New AnswerLab Research Service, UXimpactTM, Quantifies User Experience and Links to KPIs to Drive Improvements and Demonstrate Effects of UX San Francisco, CA (PRWEB) May 27, 2014 AnswerLab, the nation’s leading firm with an exclusive focus on user experience research services, today announced the launch of UXimpactTM, a solution that empowers user experience, customer experience, and customer insights leaders to make data-driven decisions about how to improve the user experience of...

2014-03-12 23:23:24

Free resource enables enterprise marketers to assess whether their current marketing analytics capabilities support the new data realities created by the constantly connected consumer. Redwood City, Calif. (PRWEB) March 12, 2014 StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced a new cross-channel marketing Success Guide titled "10 Warning Signs You Need Better Marketing Analytics." This free resource...

2014-02-20 08:27:45

NEWTON, Mass., Feb. 20, 2014 /PRNewswire/ -- Public relations measurement is dominated by web and social media metrics that are not integrated, do not reflect the business' bottom line and do not represent the true value of public relations programs. To address this, HB Agency, an integrated marketing and public relations firm, has launched HB SightPlan, a suite of measurement and analytics reporting services for both one-time and ongoing marketing effectiveness measurement. The company's...

2014-01-30 23:20:45

Higher education performance marketing technology expected to maximize marketing efforts Paramus, N.J. (PRWEB) January 30, 2014 International Education Corporation, the parent company of UEI College and United Education Institute, has selected Sparkroom to increase the efficiency of its enrollment marketing campaigns. Sparkroom, the most widely deployed performance marketing technology within higher education, integrates marketing data, automates marketing processes and provides marketing...

2014-01-13 08:21:43

LotLinx has integrated their proprietary marketing solution into the Automotive Industry's leading vendor neutral tracking platform for dealership executives; ROI-BOT(TM) provides dealers comparison of LotLinx performance against multiple digital marketing solutions. SAN FRANCISCO, Jan. 13, 2014 /PRNewswire/ -- LotLinx, the auto industry's first direct linking technology platform, today announced that it is bundling ROI-BOT(TM) Lite, the industry's leading vendor-neutral...


Word of the Day
lambent
  • Licking.
  • Hence Running along or over a surface, as if in the act of licking; flowing over or along; lapping or bathing; softly bright; gleaming.
This word comes the Latin 'lambere,' to lick.
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