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Latest Marketing performance measurement and management Stories

2014-10-23 23:06:44

Offers actionable insights into the performance of ad creatives across all major mobile ad networks and publishers San Francisco, CA (PRWEB) October 23, 2014 Singular, the most advanced SaaS mobile marketing platform, today announced the launch of the Singular Creative Optimization Wizard, helping marketers optimize ad creatives in mobile advertising campaigns running across all of the top ad networks and publishers. Now available as an integrated module within the company’s SaaS...

2014-09-30 23:04:42

New software to report webshare on paid, owned, earned and shared media for five online marketing channels: Press, Social, Website, Advertising and Email MINNEAPOLIS – Sept 30, 2014 (PRWEB) September 30, 2014 -- The CMO Council reports that “[M]arketers say their biggest problem is a lack of reliable metrics to define success and failure in a multichannel online environment.” Presenza, from WPO Inc, is the first strategic online competitive and marketing performance measurement...

2014-08-28 23:17:44

SourceLink announces the expansion of its campaign analysis reporting system, now named “Insight,” to offer financial institutions and lenders in-depth intelligence on program successes. Chicago, IL (PRWEB) August 28, 2014 SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, announces today the expansion of its “Insight” and “Advanced Insight” campaign analysis solution – providing a packaged analytical dashboard for...

2014-08-26 23:11:09

Leading TapAnalytics platform now supports Data-Dynamix digital campaign solutions, in addition to many other digital marketing services (PRWEB) August 26, 2014 TapClicks, the digital presence company, today announced support for Data-Dynamix, Inc. direct marketing solutions in its TapAnalytics platform, which delivers cloud-based, on-demand campaign performance dashboards, digital marketing analytics and reporting for digital agencies and marketers. Data-Dynamix provides “on the...

2014-08-26 23:07:28

Bizible Inc., a provider of marketing performance management software, has secured $8 million in funding led by Scale Venture Partners (ScaleVP) with participation by Tim Kopp and existing investors. Seattle, WA (PRWEB) August 26, 2014 Bizible Inc., a provider of marketing performance management software, has secured $8 million in funding led by Scale Venture Partners (ScaleVP) with participation by Tim Kopp and existing investors Madrona Venture Partners, MHS Capital, Investment Group of...

2014-08-21 23:12:23

The article takes a look at models used to improve sales and marketing yield. Chester, NJ (PRWEB) August 21, 2014 Pursuit Solutions (http://www.pursuit-solutions.com), a provider of personal selling optimization technology and services for Life Sciences sales and marketing organizations, announced the publication of “Grading Pharma’s Use of New Commercial Sales Models” by Peter Robinson, co-founder and head of Measurement & Analytics. The article examines some innovative models...

2014-07-17 23:07:10

Provides Unprecedented Intelligence, Analytics and Actionability to Help Optimize the Entire Mobile Marketing Ecosystem Through a Single Dashboard San Francisco, CA (PRWEB) July 17, 2014 Singular, the most advanced SaaS mobile marketing platform, announced today the closing of $5 million in Series Seed funding and the launch of a revolutionary new platform that enables marketers to unify, analyze and optimize their entire mobile marketing operations through a single dashboard. The funding...

2014-07-09 08:32:46

Affordable Access to Real-Time KPI Reporting TAMPA, Fla., July 9, 2014 /PRNewswire/ -- DataMentors, LLC, a full-service data quality, data management and business intelligence provider, announces the release of its Marketing Dashboard solution, providing businesses with affordable access to real-time marketing performance reporting. Linked to a module of DataMentors' business intelligence solution, PinPoint(TM), the dashboards are highly customizable based on a user's needs,...

2014-06-29 23:00:25

Sales Secret, a Los Angeles Magento Developer company, is now offering Business Intelligence Dashboard integration with Magento to aid in Data Analysis. Los Angeles, CA (PRWEB) June 29, 2014 Sales Secret LLC, offering simple options to hire a Los Angeles Magento Developer, is excited to offer Magento integration with a real-time business intelligence dashboard that is custom coded to compile, integrate, segment and visualize every aspect of the sales cycle to decisively reveal strengths,...

2014-06-11 23:07:13

Monitor and analyze content marketing investment and performance from one dashboard. Seattle, WA (PRWEB) June 11, 2014 gShift, a global leader in content marketing performance metrics software, today announced the release of the marketing analytics industry’s most advanced Content Performance Campaign and Reporting Module. Marketers can now easily oversee their content marketing, SEO and social media campaigns for improved execution and strategic positioning in near real-time. The...


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