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Last updated on April 19, 2014 at 1:20 EDT

Latest Marketing performance measurement and management Stories

2014-03-12 23:23:24

Free resource enables enterprise marketers to assess whether their current marketing analytics capabilities support the new data realities created by the constantly connected consumer. Redwood City, Calif. (PRWEB) March 12, 2014 StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced a new cross-channel marketing Success Guide titled "10 Warning Signs You Need Better Marketing Analytics." This free resource...

2014-02-20 08:27:45

NEWTON, Mass., Feb. 20, 2014 /PRNewswire/ -- Public relations measurement is dominated by web and social media metrics that are not integrated, do not reflect the business' bottom line and do not represent the true value of public relations programs. To address this, HB Agency, an integrated marketing and public relations firm, has launched HB SightPlan, a suite of measurement and analytics reporting services for both one-time and ongoing marketing effectiveness measurement. The company's...

2014-01-30 23:20:45

Higher education performance marketing technology expected to maximize marketing efforts Paramus, N.J. (PRWEB) January 30, 2014 International Education Corporation, the parent company of UEI College and United Education Institute, has selected Sparkroom to increase the efficiency of its enrollment marketing campaigns. Sparkroom, the most widely deployed performance marketing technology within higher education, integrates marketing data, automates marketing processes and provides marketing...

2014-01-13 08:21:43

LotLinx has integrated their proprietary marketing solution into the Automotive Industry's leading vendor neutral tracking platform for dealership executives; ROI-BOT(TM) provides dealers comparison of LotLinx performance against multiple digital marketing solutions. SAN FRANCISCO, Jan. 13, 2014 /PRNewswire/ -- LotLinx, the auto industry's first direct linking technology platform, today announced that it is bundling ROI-BOT(TM) Lite, the industry's leading vendor-neutral...

2014-01-08 12:25:29

Pre-built integration makes it faster and easier for Demandware clients to deploy Tag Management LONDON and NEW YORK, Jan. 8, 2014 /PRNewswire/ -- TagMan, the leading global Tag Management System, Marketing Data and Marketing Attribution provider today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform....

2013-10-29 23:31:21

Smith & Jones announces free webinar on Healthcare Marketing Analytics, Part 2. Troy, NY (PRWEB) October 29, 2013 Healthcare marketing agency, Smith & Jones, will be hosting a free webinar on Wednesday, November 13, at 12:00pm EDT, titled “Healthcare Analytics, Part 2: Inbound Marketing.” The 20-minute webinar is a follow-up to Healthcare Analytics, Part 1, which covered outbound marketing measurement. This webinar is designed for executives and marketing leaders of hospitals...

2013-10-16 23:26:51

With Big Data and Analytics taking the marketing function by storm, there's never been a greater need to understand the tools and technologies available. Industry pioneers will discuss the latest innovations, trends and topics that will shape the future of modern-day marketing. Miami, FL (PRWEB) October 16, 2013 Customer attention has evolved rapidly, from offline forms of communications, to the rise of digital, which has created a need for tailored and targeted real-time engagement....

2013-09-25 23:37:24

The pace of expansion and scalability of TapClicks marketing analytics eclipses 2013 goal well ahead of schedule as new accounts sign up at accelerating pace. Cupertino, CA (PRWEB) September 25, 2013 TapClicks, the digital presence company, today announced that the company has brought online more than 100,000 dashboards for small businesses tracking more than 250,000 digital marketing campaigns. This blistering pace of implementation blasts through the company’s 2013 goals. In addition,...

2013-09-18 23:21:31

Solution now offers a wide range of Web, Social, PPC and SEO metrics from the leading analytics sources. Montreal, Quebec (PRWEB) September 18, 2013 Strategic Planner, a brand new company focused on building business tools, today announced the addition of metrics from MOZ to their competitive tracker on StrategicPlanner.com. Designed for business owners, product and marketing managers, investors and business analysts, Strategic Planner is the only solution that allows companies to keep an...

2013-09-13 23:20:42

SAS to present a webinar that details how analytics at USAA drives a process that leads to profitable marketing excellence. Attendees will also learn how critical it is to establish clear objectives and metrics at the beginning of any marketing project. (PRWEB) September 13, 2013 United Services Automobile Association (USAA) is a Fortune 500 organization offering insurance, banking, investment, and retirement products for current and former personnel and families of the U.S. military....