Latest Marketing Stories
DENVER, May 23, 2013 /PRNewswire/ -- U.S. smartphone penetration is approximately 57 percent so it's no surprise that consumers are using their phones to assist with shopping needs. What's interesting is 16 percent of Hispanic shoppers are using their mobile device to make purchases compared to 12 percent of general market shoppers. This was revealed in the latest issue of The Checkout, an ongoing shopper behavior study conducted by The Integer Group(®) and M/A/R/C Research....
Growth Fuels Executive Hire at Big Data Start-Up CHARLOTTE, N.C., May 23, 2013 /PRNewswire/ -- Beanstalk Data has recently expanded its executive team by adding Michael Scully as Chief Marketing Officer. This move comes as the company has also relocated into new office space, expanding to meet the needs of its growing client base. (Photo: http://photos.prnewswire.com/prnh/20130523/CL19779LOGO) Scully was formerly the managing director for 2ergo Americas, a global mobile...
Fuggetta will Reveal Secrets of Turning Customers into Brand Advocates SAN CARLOS, Calif., May 23, 2013 /PRNewswire/ -- Rob Fuggetta, founder/CEO of Zuberance, the leading Brand Advocate marketing company and author of the hot-selling book, "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force," will be the guest speaker at the Silicon Valley branch of the American Marketing Association (SVAMA) at 6 PM on Tuesday, June 11, 2013. The SVAMA event will be...
EPiServer, Maritz Loyalty Marketing and Whereoware Recognized for Helping Silverpop Customers Achieve Marketing Success ATLANTA, May 23, 2013 /PRNewswire/ -- Silverpop(TM), the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces its 2013 North American Partners of the Year. The awards were presented at Amplify, Silverpop's eleventh annual customer conference, in front of more than 700 customers and partners....
MATTHEWS, N.C., May 23, 2013 /PRNewswire/ -- The conventional wisdom in life insurance sales is that agents must buy leads or sell to friends and family to get their business off the ground. According to The Life Insurance Marketing Center CEO Matthew Gillogly, neither of these approaches is likely to be sustainable. Instead, Gillogly recommends an alternative strategy for lead generation and sales that he has dubbed "Heisman Selling," which involves building personal credibility and...
NEW YORK, May 23, 2013 /PRNewswire/ -- iProspect, the global digital performance marketing specialist, has promoted Misty Locke to President of iProspect Americas, a newly created position spanning the Americas region. Locke will retain her current role as Global Chief Marketing and Performance Officer, and report directly to Nigel Morris, CEO of Aegis Media Americas & EMEA, for her Americas capacity and to Ben Wood, President of iProspect Global, for her CMO responsibilities. In...
New product family extends Marketo platform to address the needs of marketing operations SAN MATEO, Calif., May 23, 2013 /PRNewswire/ -- Marketo, (MKTO) the provider of a leading cloud-based marketing software platform, today announced Marketo Financial Management (MFM), the first application in its new Marketing Management product family. This fifth new family of applications is aimed squarely at meeting the broad needs of marketing operations. (Logo:...
Leading Email Strategy Firm Announces Key Additions to ESP-Agnostic Technology for Targeted Marketing Triggers Based on Weather SAN FRANCISCO, May 23, 2013 /PRNewswire-iReach/ -- Email Aptitude, a leading email strategy and marketing technology firm, announced today that it has implemented key additions to its patent-pending EA Rainmaker technology. These enhancements include real-time coverage for Canada plus the ability to schedule forecast triggers based on temperature dips and...
Pinnacle Strategies CEO Mark Woeppel presents at TOC Conference June 6. Plano, TX (PRWEB) May 22, 2013 Theory of Constraints International Certification Organization (TOCICO) Conference will be in Bad Nauheim, Germany from June 3-6. Mark Woeppel, Pinnacle Strategies CEO and President, will present on Thursday, June 6 at 10:40-11:10. The presentation is entitled, “TOC Tapped to Accelerate Gulf of Mexico Cleanup.” TOCICO is a global not-for-profit certification organization for (Theory...
360 Business Consulting, an Orange County based sales, marketing and public relations consulting firm, has been invited to join KNoodleIt, a new online gateway to trusted service provider information. KNoodleIt members will receive 20% off any service that 360 provides. Mission Viejo, California (PRWEB) May 22, 2013 360 Business Consulting, an Orange County based sales, marketing and public relations consulting firm, has been invited to join KNoodleIt, a new online gateway to trusted...
