Latest Marketing Stories
Agency Harnesses Strategy and Creativity to Put Brands In The Spotlight LOS ANGELES, May 20, 2013 /PRNewswire/ -- FRUKT North America has quickly catapulted to center stage in the world of entertainment, orchestrating sponsorship strategies for many leading consumer brands and closing major partnerships with some of the music industry's hottest luminaries. The agency's remarkable rise has captured the attention of power players in the highly-competitive music marketing space....
Attendees will learn how to deliver smart mobile experiences for the online-everywhere customer PHILADELPHIA, May 20, 2013 /PRNewswire/ -- More than 30% of visits to leading ecommerce websites come from smartphones or tablets. In this age of the sophisticated multi-screen shopper, it's critical for brands to develop strategies that make the experience contextual and relevant for shoppers across all devices. In an upcoming Monetate webinar, Thomas Husson, vice-president, principal...
New 'PSA Central' offers multimedia campaign content for 50 national campaigns that receive a cumulative $1.5 billion in donated time and space annually NEW YORK, May 20, 2013 /PRNewswire/ -- The Ad Council launched today a new version of their digital distribution platform, PSA Central, making it the first single source destination for all Ad Council PSAs. The platform provides easy access to broadcast-quality television spots in multiple HD and SD formats, as well as ads created...
Combined Networks, Services and Products Will Drive Additional Restaurant and Diner Value CHICAGO and NEW YORK, May 20, 2013 /PRNewswire/ -- Seamless North America LLC and GrubHub Inc. today announced the signing of a definitive agreement to merge two of the nation's premier services for ordering takeout. The merger will create a combined company well positioned to drive more orders to restaurants, deliver a better experience for hungry diners and enhance services to...
In Partnership with Star Micronics, Synqera Loyalty Generator Improves the In-store Shopping Experience and Fights Showrooming with Personalized Offers and Tools for Customers NEW YORK, May 20, 2013 /PRNewswire/ -- Synqera, a technology startup that uses big data to bring a personalized digital experience to the physical retail store, today unveils the Synqera Loyalty Generator, a connected in-store device that helps brick and mortar retailers shorten the path to purchase, combat...
Panama-based Distribution Operation to Leverage Leading Multi-Channel Cloud-based Solution for Wholesale and Retail Operations ATLANTA, May 20, 2013 /PRNewswire/ -- LogFire, the leading multi-channel cloud-based warehouse and inventory management solution servicing consumer goods manufacturers, wholesalers, retailers, and logistics services providers (3PL/4PL) of all sizes announce they have commenced on the implementation and rollout of the LogFire extended warehouse management...
Magic Quadrant for CRM Customer Engagement Center defines leaders as demonstrating a market-defining vision and the ability to execute SAN FRANCISCO, May 20, 2013 /PRNewswire/ -- Salesforce.com [NYSE: CRM], the world's #1 CRM platform, today announced it has again been positioned by Gartner, Inc. in the Leaders quadrant of the 2013 Magic Quadrant for CRM customer engagement center (i). Gartner defines a CRM customer engagement center as, "a logical set of technologies...
Responding to strong industry demand, payvia, a Silver Lake Sumeru portfolio company, creates the first-ever solution combining mobile payments, user targeting and mobile marketing on a directly connected carrier platform allowing companies to seamlessly target, transact and engage with consumers LOS ANGELES, May 20, 2013 /PRNewswire/ -- payvia, the leader in direct carrier billed mobile payments, today announced its strategic acquisition of Mogreet, an innovative mobile...
Webinar to offer key strategies that will help brands tap bloggers and online influencers to scale social media marketing programs BOULDER, Colo., May 20, 2013 /PRNewswire/ -- Who: Jennifer Beaupre VP of Marketing TapInfluence (http://bit.ly/ZVJ0sr) Beaupre is the VP of marketing at TapInfluence, a leading software platform company that automates all aspects of an influencer marketing campaign. Find her...
SOUTHFIELD, Mich., May 20, 2013 /PRNewswire/ -- Allan Peretz has joined MARS Advertising as Senior Vice President, Client Service and eCommerce. In his new role, Peretz will have client service responsibility for Walmart and will also lead the continued evolution of MARS' eCommerce capabilities. (Logo: http://photos.prnewswire.com/prnh/20130411/DE93082LOGO ) Peretz joins MARS from Procter & Gamble and brings with him with over 16 years of experience in Shopper Marketing, Brand...
