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2014-10-20 16:29:37

Even the most modest operation can benefit from a strong Internet presence; respected online marketing company Cyberset details how. LOS ANGELES, Oct. 20, 2014 /PRNewswire/ -- Today it's a given that the Internet has become an essential tool for businesses the world over. Once the domain of larger and/or more technologically savvy businesses, today even much smaller firms have embraced Internet marketing as an effective method for reaching a wider audience, and penetrating deeper...

2014-10-20 16:26:31

USA MedicalCard Free Pharmacy Discount Card Can Save Consumers Up To 75% Off Brand-Name Drugs and Generics Every Day MIRAMAR BEACH, Fla., Oct. 20, 2014 /PRNewswire/ -- USA MedicalCard announces plans to expand the national mailing of its free pharmacy discount card that can save consumers up to 75% off brand-name drugs and generics. The company would like to ensure the cards reach people with the most significant need and is focused on providing savings on almost all...

2014-10-20 16:25:18

NEW YORK and BUCHAREST, Romania, Oct. 20, 2014 /PRNewswire/ -- McCann Worldgroup today announced that Adrian Botan has been promoted to the role of Global Executive Creative Director for its worldwide Nestle account. Botan joins three other Global Executive Creative Directors--James Dawson-Hollis, Bill Wright and John Mescall--in developing great creative work for the agency's largest global clients. Botan will continue to serve as Creative Chairman of McCann Bucharest. Botan is one...

2014-10-20 12:35:50

DALLAS, October 20, 2014 /PRNewswire/ -- According to new research report "Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing) - Global Forecast to 2019", published by MarketsandMarkets, defines and segments the global Marketing Automation Software Market into various sub-segments with an in-depth analysis and...

2014-10-20 12:34:51

NEW YORK, Oct. 20, 2014 /PRNewswire/ -- Gilt.com, the innovative online shopping destination, announced today the appointment of Clay Cowan to Chief Marketing Officer. Mr. Cowan will join Gilt on November 10, 2014, reporting to CEO Michelle Peulso. Mr. Cowan joins from Starwood Hotels and Resorts, the world's most global high-end hotel company, where he serves as the SVP of Global Digital. In this role, he has responsibility for global strategy, management, and revenue, for digital...

2014-10-20 12:34:42

NANJING, China, Oct. 20, 2014 /PRNewswire/ -- Sheinside, one of the leading online stores specializing in women's fashion items, recently kicked off its biggest annual event! This online shopping spree, which is called the Sheinside Annual Shopping Carnival, began on Oct. 3, 2014 and will last until Jan. 3, 2015. Sheinside strives to present a marvelous feast to those who pursue beauty and fashion all over the world. This event will undoubtedly trigger a tide of online shopping, so...

2014-10-20 12:28:15

Partnership Provides Brand Advertisers with TV Comparable 'Human GRP' Metrics for their Programmatic Video Campaigns RESTON, Va. and EMERYVILLE, Calif., Oct. 20, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced a partnership that will deliver brand advertisers with TV-comparable metrics from comScore validated Campaign Essentials® (vCE(TM)) for digital video campaigns on TubeMogul's enterprise software for digital branding....

2014-10-20 12:27:47

- New Division Led Globally by Rhys McLachlan, and by Robert Dalven in the U.S. NEW YORK, Oct. 20, 2014 /PRNewswire/ -- Videology, one of the world's largest video advertising technology platforms, today announced the launch of a dedicated TV Practice, as the company continues its focus on bringing cross-screen advertising solutions to its clients, including agencies, advertisers and media companies. While currently more than 50% of Videology's revenue comes from television budgets, the...

2014-10-20 12:27:32

Former Head of McCann Worldgroup and IPG Mediabrands Brings Media, Marketing and Advertising Expertise NEW YORK, Oct. 20, 2014 /PRNewswire/ -- CBS Outdoor Americas Inc. (NYSE: CBSO) today announced that Nick Brien, former global chairman and CEO of McCann Worldgroup, has been appointed to the Company's Board of Directors. Commenting on the appointment, Chief Executive Officer Jeremy Male said, "Nick is an accomplished executive and a global leader in media, marketing and...

2014-10-20 12:26:52

Mobile telecommunications leader's personalized data-driven marketing approach is increasing revenue while delivering unique customer experiences NASHVILLE, Tenn. and CAIRO, Oct. 20, 2014 /PRNewswire/ -- PARTNERS CONFERENCE & EXPO -- Etisalat Misr, a leading mobile telecommunications operator in Egypt, is teaming with Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, to grow their customer base, reduce churn and increase marketing ROI....


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.