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Latest Marketron Stories

2014-07-22 04:21:02

Broadcasters can now offer mobile targeting to their advertisers HAILEY, Idaho, July 22, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, just announced the availability of a new location-based advertising solution that will enable targeting to consumers based on their exact location. The Marketron solution aggregates impressions from its mobile platform to target consumers based on their location. This delivers...

2014-06-03 04:22:01

New Resource Increases Data Available to Media Companies Making Transition to Digital Marketing and Advertising HAILEY, Idaho, June 3, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today the availability of the Marketron Mobile and Interactive Idea Vaults, two new resource databases of client case studies, best practices and metrics for media companies. The availability of this content is accessible to users of...

2014-04-22 04:22:32

Predominant Radio Network Deploys Marketron's Three Product Lines Across All Properties HAILEY, Idaho, April 22, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today that NRG Media, operator of 45 radio stations throughout the Midwest, has joined the growing list of Marketron's "Triple Play" clients by contracting use of Marketron's revenue management and digital software solutions. NRG Media, which operates...

2014-04-03 04:20:30

Product Collaboration to Create Programmatic Revenue Opportunities for Radio Broadcasters HAILEY, Idaho and SAN MATEO, Calif., April 3, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the $40 billion global radio market, announced today the planned integration of the Jelli RadioSpot(TM) Ad Server with Marketron's Mediascape(TM) open platform. The strategic...

2014-03-26 04:20:43

Fully Integrated Cloud-Based Solution Enables Broadcasters to Access Cross-Media Reporting HAILEY, Idaho, March 26, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, today announced the beta launch of Mediascape Streaming, a new solution that provides 360-degree campaign management and streaming inventory reporting via a SaaS-based model. The newest solution on Marketron's Mediascape open platform, Mediascape Streaming is...

2014-03-11 04:22:53

Newly Automated Integration Provides A Seamless Solution and Makes Media Sales Organizations More Efficient HAILEY, Idaho, March 11, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today the integration of Efficio's CRM and Yield Management solutions with Marketron Traffic and the company's open platform, Mediascape. Linking the two systems syncs data throughout the day between Efficio and Marketron, increasing...

2014-02-13 08:35:56

One of America's Fastest Growing Media Companies Turns to Marketron's Three Product Lines to Increase Operational Efficiencies HAILEY, Idaho, Feb. 13, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today that Connoisseur Media, operator of 36 stations serving 12 markets across nine states, has signed on as the newest partner to deploy Marketron's revenue management and digital software solutions. Connoisseur...


Word of the Day
bodacious
  • Remarkable; prodigious.
  • Audacious; gutsy.
  • Completely; extremely.
  • Audaciously; boldly.
  • Impressively great in size; enormous; extraordinary.
This word is probably from the dialectal 'boldacious,' a blend of 'bold' and 'audacious.'
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