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Last updated on April 18, 2014 at 21:21 EDT

Latest Marketron Stories

2014-04-03 04:20:30

Product Collaboration to Create Programmatic Revenue Opportunities for Radio Broadcasters HAILEY, Idaho and SAN MATEO, Calif., April 3, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, and Jelli, the first programmatic advertising platform for the $40 billion global radio market, announced today the planned integration of the Jelli RadioSpot(TM) Ad Server with Marketron's Mediascape(TM) open platform. The strategic...

2014-03-26 04:20:43

Fully Integrated Cloud-Based Solution Enables Broadcasters to Access Cross-Media Reporting HAILEY, Idaho, March 26, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions and services for the media industry, today announced the beta launch of Mediascape Streaming, a new solution that provides 360-degree campaign management and streaming inventory reporting via a SaaS-based model. The newest solution on Marketron's Mediascape open platform, Mediascape Streaming is...

2014-03-11 04:22:53

Newly Automated Integration Provides A Seamless Solution and Makes Media Sales Organizations More Efficient HAILEY, Idaho, March 11, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today the integration of Efficio's CRM and Yield Management solutions with Marketron Traffic and the company's open platform, Mediascape. Linking the two systems syncs data throughout the day between Efficio and Marketron, increasing...

2014-02-13 08:35:56

One of America's Fastest Growing Media Companies Turns to Marketron's Three Product Lines to Increase Operational Efficiencies HAILEY, Idaho, Feb. 13, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today that Connoisseur Media, operator of 36 stations serving 12 markets across nine states, has signed on as the newest partner to deploy Marketron's revenue management and digital software solutions. Connoisseur...

2013-10-21 08:27:01

Marketron's Clients To Gather in Santa Monica, California on November 13-14 HAILEY, Idaho, Oct. 21, 2013 /PRNewswire/ -- Marketron, the leading provider of software solutions for the media industry, announced that it will convene its Fall User Symposium on November 13-14 in Santa Monica, California. Erica Farber, RAB President and CEO, will address "The Future of the Radio Landscape" during her talk on day two of the semi-annual event. "As our Symposium series of events continues...

2013-09-24 08:28:40

Radio's Largest Mobile Solutions Provider in Multi-Year TV Deal HAILEY, Idaho, Sept. 24, 2013 /PRNewswire/ -- Marketron, the media industry's leading provider of software solutions and business services, today announced its new partnership with Post-Newsweek, the broadcasting division of the Washington Post Company. As Marketron's newest customer, the company is headquartered in Detroit, Michigan and operates six stations in markets including Orlando, Detroit, Houston, and Miami....

2013-09-12 12:27:32

Newly Launched Mobile Scratch & Win Set To Drive Significant Traffic, Sales, and Engagement for Broadcast Partners and Their Advertisers HAILEY, Idaho, Sept. 12, 2013 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today the launch of a new gaming technology to be used by media companies and their advertisers. Mobile Scratch & Win, a popular and fully customizable SMS game that allows clients to target new and...

2013-09-10 08:27:08

Marketron's New PayNow Service Completes The Loop, Replacing the Inefficiency of Paper with Digital HAILEY, Idaho, Sept. 10, 2013 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, has introduced a new digital bill payment service for advertisers called PayNow that will save the U.S. radio industry millions - as much as 75% in accounts receivable costs - by eliminating the hard costs associated with paper billing as well as the...

2013-07-16 08:27:32

This milestone represents over 100,000 orders and 5.2 million radio spots HAILEY, Idaho, July 16, 2013 /PRNewswire/ -- Marketron, the leading provider of software solutions and business services for the media industry, has reached a milestone with Network Connect, a component of Marketron's Mediascape program, that fully automates processing network orders, tracking creative media, managing revisions, and providing performance affidavits. The product is now actively being used by...

2013-04-03 08:34:24

Focus on Driving Efficiencies and Bottom Line Revenue as Marketron's first customer to utilize all of its products in a unified manner. HAILEY, Idaho, April 3, 2013 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today that the Delmarva Broadcasting Company, operator of eleven radio stations serving Delaware, Maryland and New Jersey, has signed on as the first partner to deploy Marketron's Traffic mobile marketing and...