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Last updated on April 17, 2014 at 8:45 EDT

Latest Mars, Incorporated Stories

2013-01-07 16:24:15

MINNEAPOLIS, Jan. 7, 2013 /PRNewswire/ -- FLW announced today that Mars Chocolate North America has extended their sponsorship throughout the upcoming 2013 season with the world's largest tournament-fishing organization. Financial terms of the deal were not disclosed. The Mars Chocolate North America brands that will continue to be featured by FLW include M&M'S® and SNICKERS®, as well as the addition of the TWIX® brand to the stable of Mars anglers. The brands will be...

2012-12-27 08:23:31

HACKETTSTOWN, N.J., Dec. 27, 2012 /PRNewswire/ -- Today Mars Chocolate North America announced M&M'S® Brand will return to the Super Bowl on February 3, 2013, with an all-new 30-second commercial during the first quarter. Last year during 'The Big Game,' M&M'S introduced the world to the original spokescandy -- Ms. Brown - via a hilarious 30-second commercial co-starring fan-favorite spokescandy, Red. The spot scored with critics and fans alike, topping several "best of" lists,...

2012-12-17 05:00:54

The industry has remained resilient in the past five years, despite being faced with some sour challenges: The global food movement toward health and nutrition, especially in the developed world, has resulted in clever product innovation backed by aggressive advertising and promotional campaigns. For these reasons, industry research firm IBISWorld has updated a report on the Global Candy and Chocolate Manufacturing industry in its growing industry report collection. Los Angeles, CA (PRWEB)...

2012-12-13 08:27:06

HACKETTSTOWN, N.J., Dec. 13, 2012 /PRNewswire/ --The winter months mark the end of the outdoor training season for many active people, and the colder, shorter days can make it challenging to stay motivated and active. That's why Mars Chocolate North America is proud to announce that its MARATHON(®) brand has developed the MARATHON(®) Bar Offseason Game Plan, a set of fun, simple training and nutrition programs designed to help encourage and support athletes who strive to finish 2012...

2012-12-11 08:24:11

ATLANTA, Dec. 11, 2012 /PRNewswire/ -- Gamers and chocolate lovers alike will have colorful fun inside the "M&M'S® Brand Chocolate Factory," a new gaming app launching on iTunes for $.99. Users help the adventurous M&M'S® Characters save M&M'S® Brand Candies from melting by utilizing different tools to divert the lentils from falling into hot milk chocolate. This engaging app was developed by Mars Retail Licensee Alchemy3 and is the first of its kind developed for...

2012-12-05 12:24:31

PORTLAND, Ore., Dec. 5, 2012 /PRNewswire/ -- A new royal baby announcement has the world congratulating William and Kate, the Duke and Duchess of Cambridge, on their upcoming bundle of joy. However, the parents-to-be may discover there is one family member who might struggle with the news more than anyone else. Banfield Pet Hospital, the world's largest veterinary practice with more than 800 hospitals nationwide, is offering the royal couple valuable advice for bringing their baby home in...

2012-11-21 08:24:37

MT. ARLINGTON, N.J., Nov. 21, 2012 /PRNewswire/ -- Giving and receiving personalized chocolate M&M'S® as gifts just got 'sweeter' thanks to new packaging and product formats that can be ordered online. At mymms.com, M&M'S fans can express their thoughtful and creative chocolate gift-giving with new options including iconic "m" acrylic containers, re-sealable stand-up bags with keepsake scoops, holiday stockings and teddy bear gift sets. Also available will be a new upscale gift...

2012-11-05 12:26:44

NASHVILLE, Tenn., Nov. 5, 2012 /PRNewswire/ -- The PEDIGREE(®) DENTASTIX(®) product line now offers a new product to combat an often over-looked - and sometimes embarrassing - canine dilemma: the feared "dog breath." Dog owners who have noticed this problem, but have been too uncomfortable to say anything to their beloved four-legged friend, are in luck - the PEDIGREE(® )lineup now offers new DENTASTIX(®) Fresh Treats for Dogs, a great-tasting treat that dogs will love. These...

2012-10-24 15:21:50

MCLEAN, Va., Oct. 24, 2012 /PRNewswire/ -- On Thursday, October 25th, 2012, Mars will be featured at two prominent conferences on both sides of the globe, addressing international audiences on the role of business in securing a sustainable future. BSR Conference 2012 in New York and Global Entrepolis 2012 in Singapore will feature two of Mars' leading spokespeople and industry authorities, both discussing what is required to build a sustainable future and the role that businesses must take...

2012-10-08 07:24:53

MCLEAN, Va., Oct. 8, 2012 /PRNewswire/ -- Creating a sustainable cocoa sector that can meet the chocolate industry's long-term demand for cocoa, the essential raw material for chocolate, while providing economic opportunities to cocoa farmers will require billions of dollars in agricultural investments across research, third-party certification and technology transfer to farmers, according to Mars, Incorporated, one of the world's leading chocolate manufacturers. To view the...