Latest Mars, Incorporated Stories
MCLEAN, Va., June 6, 2011 /PRNewswire/ -- Today Mars, Incorporated announced a plan to consolidate its agency partners in support of its global brand strategy. Under the plan, Mars will concentrate distribution of brand assignments between existing partners, BBDO and DDB. TBWA and SapientNitro will conclude their advertising work on Mars brands by September, 2011, but SapientNitro will continue to work on digital strategy and support of the Mars corporate website. (Logo:...
HACKETTSTOWN, N.J., June 2, 2011 /PRNewswire/ -- Life isn't a sprint, it's a marathon. That's why today, Mars Chocolate North America announced that its MARATHON® Brand, the 'official energy bar' of the Rock 'n' Roll Marathon Series®, will be pounding the pavement this summer rallying and rewarding marathon fans from coast to coast with the launch of the Club MARATHON® Rock On cross-country tour. Club MARATHON captains will be on tour in search of Rock 'n' Roll runners who prove...
LOS ANGELES, June 1, 2011 /PRNewswire/ -- Dancing with the Stars* finalist and Disney star Chelsea Kane has made shelter dogs and their need for leading nutrition a top priority by helping the PEDIGREE® Brand launch its Every Dog Deserves campaign. The campaign will provide more than 100,000 pounds of PEDIGREE® new dry food- its best recipe ever - to dogs in shelters across the country patiently waiting for a loving home. Chelsea Kane poured the ceremonial first bowl at The Amanda...
HACKETTSTOWN, N.J., May 16, 2011 /PRNewswire/ -- The M&M'S® Brand is saddened to announce today that America's most beloved spokescandies are separating. Just like many other iconic groups throughout history, Red, Blue, Orange and Ms. Green have decided to hang up their 'M's and are jetting off to pursue new solo careers. (Photo: http://photos.prnewswire.com/prnh/20110516/CG01850) Yellow, confused by the split, is remaining at M&M'S headquarters. He and M&M'S are asking...
CHICAGO, May 16, 2011 /PRNewswire/ -- Mark Salling, everyone's favorite glee club member, has teamed up with Starburst to launch The Starburst Contradictions Project. The program, in partnership with the VH1 Save The Music Foundation, celebrates those contrasts and differences that exist in all of us and make us unique. This is inspired by Starburst's inherent product contradiction - it's solid, yet juicy like a liquid. (Logo: http://photos.prnewswire.com/prnh/20110516/CG02523LOGO) (Logo:...
NASHVILLE, Tenn., May 2, 2011 /PRNewswire/ -- PEDIGREE( )Foundation announced today that it raised more than $112,000 to help dogs across the country find loving homes. More than 112 Mars Petcare US associates, friends and family joined together for this year's Country Music Marathon & 1/2 Marathon presented by Nissan to help raise money and shine a spotlight on the plight of homeless dogs. (Photo: http://photos.prnewswire.com/prnh/20110502/CG93715) Through no fault of their own, more...
HACKETTSTOWN, N.J., April 25, 2011 /PRNewswire/ -- Love conquers all ... including Facebook. Today Mars Chocolate North America announced SNICKERS® Brand has introduced a new Facebook "Love Button" application that allows fans to exhibit their true emotions by upgrading their "Likes" to "Loves." (Photo: http://photos.prnewswire.com/prnh/20110425/CG88342) The "Love Button" was developed to celebrate the launch of new SNICKERS® Peanut Butter Squared, which combines the classic...
RANCHO DOMINGUEZ, Calif. April 4, 2011 /PRNewswire/ -- UNCLE BEN'S®, the number-one selling brand of rice in the country, announced the launch of a new integrated marketing campaign today, which kicks off nationally in April. The global campaign, which debuted in Europe and Canada earlier this year, encourages consumers to "Begin with Ben(TM)" which will lead to a world of better meals by attracting healthier ingredients, encouraging diverse cuisines and bringing families together to...
FRANKLIN, Tenn., March 18, 2011 /PRNewswire/ -- Dog lovers across the country now have the opportunity to take their affection for their furry friends one step further, to get creative and develop a delectable dish for their favorite canine loved ones. The makers of CESAR® Canine Cuisine are committed to making every meal for our dogs a unique dining experience. And now, for the first time, dog lovers can help us create a meal their dogs will surely love. CESAR® Brand is tapping into...
HACKETTSTOWN, N.J., March 17, 2011 /PRNewswire/ -- Mars, Incorporated announced today that it is continuing its partnership with Joe Gibbs Racing (JGR) through a new multi-year deal. The deal will extend the winning partnership that has brought the No. 18 Toyota to victory lane 14 times since 2008. The centerpiece of the partnership will continue to be the popular M&M'S® brand as the primary paint scheme on JGR's No. 18 Toyota. "From connecting with NASCAR fans to engaging our...
