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Last updated on April 20, 2014 at 14:04 EDT

Latest Mars, Incorporated Stories

2012-02-13 12:28:00

MINNEAPOLIS, Feb. 13, 2012 /PRNewswire/ -- FLW, the world's leading tournament-fishing organization, and Mars Chocolate North America announce their continued partnership for the 2012 season. This partnership includes all levels of competitive fishing, from the grassroots Walmart Bass Fishing League to the prestigious Walmart FLW Tour. Mars Chocolate North America will feature its M&M'S® and SNICKERS® brands throughout the season. Both brands will be featured on FLW's multiple...

2012-02-05 18:15:00

HACKETTSTOWN, N.J., Feb. 5, 2012 /PRNewswire/ -- Today Mars Chocolate North America introduced the world to the sixth M&M'S® Brand character, Ms. Brown, during the first quarter of Super Bowl XLVI. The M&M'S Brand also revealed the sweet voice behind Ms. Brown -- television, film, Broadway and music superstar, Vanessa Williams. The ad, created by BBDO New York, thrust Ms. Brown into the spotlight after working behind-the-scenes for the past seventy years as Chief Chocolate...

2012-01-13 06:14:00

HACKETTSTOWN, N.J., Jan. 13, 2012 /PRNewswire/ -- In celebration of the New Year, Mars Chocolate North America announces that its DOVE® Brand Dark Chocolate has partnered with celebrity chef Claire Robinson to showcase how to make 5 tasty New Year's resolutions that are easy to keep all year long! To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/53595-dove-dark-chocolate-celebrity-chef-claire-robinson-new-years-resolutions (Photo:...

2011-12-19 13:00:00

HACKETTSTOWN, N.J., Dec. 19, 2011 /PRNewswire/ -- Today Mars Chocolate North America announced M&M'S® Brand will feature an all-new 30-second commercial during the first quarter of Super Bowl XLVI on February 5, 2012. This will mark the second trip to the Super Bowl for the colorful chocolate candy brand. M&M'S® will step into a starting role in Super Bowl XLVI instead of SNICKERS® Brand, which has enjoyed back-to-back...

2011-12-14 06:00:00

GRAND PRAIRIE, Texas, Dec. 14, 2011 /PRNewswire/ -- Today Six Flags Entertainment Corporation (NYSE: SIX) and Mars Chocolate North America announced an expanded partnership agreement that will build on their successful three-year relationship through 2013. Following Mars' first-ever M&M'S® Day at Six Flags in 2011, as well as successful SNICKERS®-sponsored Fright Fest events, the partnership extension will add TWIX®, 3...

2011-11-07 13:51:00

MOUNT ARLINGTON, N.J., Nov. 7, 2011 /PRNewswire/ -- Spread some whimsical holiday spirit this season with fun, festive gifts from M&M'S® Brand. Just in time for the holidays, Mars Retail Group (MRG) delivers a sleighful of colorful new gift ideas, designed to delight the M&M'S® Brand lover in all of us. Create new holiday traditions with inflatable yard decorations, Laplander hats, iPhone 4/4S cases and wallets, all featuring the...

2011-10-24 08:00:00

ROCKVILLE, Md., Oct. 24, 2011 /PRNewswire/ -- Dog breeders in the United States and abroad now have access to a first-of-its-kind tool that will help them make better educated decisions on optimal breeding matches based on science. Mars Veterinary, the global leader in canine genetic breed identification, announced today the introduction of Optimal Selection, a DNA test that is expected to help breeders avoid many health problems associated with inbreeding while still being able to select...

2011-10-20 13:11:00

Event Highlights Dog Walking As A Way to Stay Healthy and Fit WASHINGTON, Oct. 20, 2011 /PRNewswire-USNewswire/ -- On Saturday, Oct. 22, Mars Petcare and the YMCA of Metropolitan Washington will host the 2011 "Woof Walk" Fun Run to help promote dog walking as a way for families to increase their physical activity levels while spending more time together and more time outdoors. (Logo: http://photos.prnewswire.com/prnh/20110817/DC53582LOGO-b) The 2 kilometer walk around the National...

2011-10-20 11:47:00

Event Highlights Dog Walking As A Way to Stay Healthy and Fit NEW YORK, Oct. 20, 2011 /PRNewswire-USNewswire/ -- On Saturday, Oct. 22, Mars Petcare and the Staten Island YMCA will host the 2011 "Woof Walk" Fun Run to help promote dog walking as a way for families to increase their physical activity levels while spending more time together and outdoors. (Logo: http://photos.prnewswire.com/prnh/20110531/DC11881LOGO ) (Logo: http://photos.prnewswire.com/prnh/20110817/DC53582LOGO-b )...

2011-09-28 02:00:00

MCLEAN, Va., Sept. 28, 2011 /PRNewswire/ -- Mars, Incorporated today launched its updated global corporate website, Mars.com, including a summary of its Principles in Action. These communications outline the history of Mars, its legacy as a business committed to its Five Principles and the company's goal of putting its Principles into action to make a difference to people and the planet through performance. (Logo: http://photos.prnewswire.com/prnh/20110928/NY76189LOGO ) Encompassing...