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Latest Martini Stories

2011-02-28 12:00:00

CORAL GABLES, Fla., Feb. 28, 2011 /PRNewswire/ -- The United States Bartenders' Guild (USBG) brought together 24 of the most talented cocktail creators in the United States on Sunday, Feb. 27 to take center stage at The ACE Hotel in New York City in a head-to-head cocktail competition to select three bartenders to represent the United States on the brightest stage in mixology: the 2011 42BELOW® Cocktail World Cup 'Carnival of the Cocktail' to be held March 14 to 20 in...

2011-02-28 10:54:00

CORAL GABLES, Fla., Feb. 28, 2011 /PRNewswire/ -- On Sunday, Feb. 27, 2011, prior to the 42BELOW Cocktail World Cup U.S. Final, history was made at the ACE Hotel. An eight man team of cocktail wizards achieved a feat never completed by another group of men and set the Guinness World Records achievement for most cocktails - minimum of three ingredients - made in one hour by a team. When all was said and done 1,541 cocktails lined the tables wall-to-wall. (Photo:...

2010-12-20 18:45:00

CORAL GABLES, Fla., Dec. 20, 2010 /PRNewswire/ -- Although it's considered the most wonderful time of the year, the holiday season can lead many people to scream "there must be another way!" Dealing with crowded shopping malls, no parking spaces and sold out must-have items; the holidays can be one of the more stressful times of year. However, in 1966 a man found "another way" to deal with the frustration, which has become part of pop-culture history. (Photo:...

2010-12-07 05:00:00

SANTO STEFANO BELBO, Italy, Dec. 7, 2010 /PRNewswire/ -- MARTINI Asti, the world's favorite Italian sparkling wine, sustains a nearly 150-year-old business through innovation and a passion for keeping Italian traditions alive. To view the multimedia assets associated with this news release, please select: http://multivu.prnewswire.com/mnr/martini-asti/47517/ (Photo: http://photos.prnewswire.com/prnh/20101207/MM11709) On the steep hills in the heart of the Asti region of Northwest...

2010-11-23 15:27:00

CORAL GABLES, Fla., Nov. 23, 2010 /PRNewswire/ -- MARTINI®, the foremost name in Italian winemaking, announces its return to broadcast television with the brand's first U.S. campaign in more than 25 years. As a purveyor of high quality Italian wines - MARTINI Asti is the number one selling imported sparkling wine in the world and MARTINI vermouths are the number one vermouth brand in the world* - the classic MARTINI commercials of a quarter century ago have been missed...

2010-11-15 14:57:00

LAS VEGAS, Nov. 15, 2010 /PRNewswire/ -- This fall, 45 of the country's top mixologists descended on Las Vegas for the USBG Bartender Summit, sponsored by BOMBAY SAPPHIRE® and GQ Magazine, each of them having already proven themselves as their hometown's mixology master. After two days of intense cocktail-making, the USBG announced Phoenix's Jason Asher as the nation's "Most Inspired Bartender." To honor this achievement, Asher and his BOMBAY SAPPHIRE cocktail, the Beet...

2010-11-08 08:00:00

NEW YORK, Nov. 8, 2010 /PRNewswire/ -- Today, Kahlua®, the original spirit of Veracruz, goes back to its roots with the launch of its latest advertising campaign, "Delicioso." With a focus on the brand's origins - the heart of Veracruz, Mexico - the new campaign highlights its rich heritage and the compelling combination of 100 percent Arabica coffee and sugar cane spirit. Engaging consumers in the U.S. and Canada, "Delicioso" will feature executions across television,...

2010-10-13 09:37:00

NEW YORK, Oct. 13 /PRNewswire/ -- Martini Media announced today that Adam Chandler has joined the company as Head of Sales, where he will grow and lead the sales team and play a key role in positioning Martini as the premier source of media solutions for advertisers looking to reach the affluent audience. Adam joins Martini with deep experience and expertise in the digital media space, most recently from PointRoll, a Gannet company. Prior to that, he headed sales for Yahoo's Partnerships...

2010-09-22 07:18:00

NEW YORK, Sept. 22 /PRNewswire/ -- Martini Media announces the opening of a New York office and seven new sales and marketing hires. Martini, headquartered in San Francisco, seeks to continue growing the team, bringing the largest media network reaching affluent consumers online to the global ad marketplace. "We are extremely excited about ramping up our team with incredible sales talent to bring the Martini story and solutions to clients across the spectrum," says Skip Brand, Martini...

2010-08-24 08:00:00

LOS ANGELES, Aug. 24 /PRNewswire/ -- The movement toward high quality, all natural food and drink continues to gain momentum and Americans need a cocktail that fits in with their healthy lifestyle. Rock Sake is a line of ultra-premium, domestically produced sake that is a delicious and nutritious alternative to traditional white spirits. Per ounce, Rock Sake is half the calories of vodka, rum and other white spirits and is gluten and sulfite free. Each day, Americans count calories, fat...


Word of the Day
cock-a-hoop
  • Exultant; jubilant; triumphant; on the high horse.
  • Tipsy; slightly intoxicated.
This word may come from the phrase 'to set cock on hoop,' or 'to drink festively.' Its origin otherwise is unclear. A theory, according to the Word Detective, is that it's a 'transliteration of the French phrase 'coq a huppe,' meaning a rooster displaying its crest ('huppe') in a pose of proud defiance.' Therefore, 'cock-a-hoop' would 'liken a drunken man to a boastful and aggressive rooster.'
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