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Latest Marvin E. Goldberg Stories

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2006-11-18 14:20:00

A new research report from Penn State's Smeal College of Business finds that modest in-school lessons revealing the goals and effects of alcohol advertising can reduce the likelihood that adolescents will drink. Dozens of research studies done over the past 20 years have found a correlation between alcohol advertising and underage drinking. To counter the effectiveness of those ads, a team of researchers led by Smeal's Marvin E. Goldberg, Irving and Irene Bard Professor of Business...


Word of the Day
negawatt
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.