Latest Matthew Lieberman Stories
Long before the advent of the internet, scientists were trying to understand how ideas spread. Today, the questions include "what messages will go viral on social media?" and "can this be predicted?"
Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the first study to use brain data to predict how large populations will respond to advertisements.
Researchers said on Tuesday that brain scans may be able to predict what you will do better than you can yourself, and be a powerful tool for health officials or advertisers seeking to motivate consumers.