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Last updated on April 23, 2014 at 10:50 EDT

Latest Mauricio Palmeira Stories

2010-11-15 21:28:08

Why would someone choose a credit card with a one percent interest rate over another with a zero percent rate? A new study in the Journal of Consumer Research finds that consumers are often flummoxed when it comes to zero. "A reasonable assumption is that a product will be more attractive when it offers more of a good thing, such as free pictures (with a digital camera purchase), or less of a bad thing, like interest rates on a credit card," writes author Mauricio Palmeira (Monash University,...