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Last updated on April 17, 2014 at 16:09 EDT

Latest Maybelline Stories

2013-12-18 12:24:20

Partnering with Roku, OnBeauty is the first beauty app for Connected TV Audiences NEW YORK, Dec. 18, 2013 /PRNewswire/ -- L'Oreal USA in partnership with Roku, a creator of streamlining software platforms has launched a Connected TV app called OnBeauty. OnBeauty is designed for those with Connected TV (CTV) devices enabling tablet-like applications to be viewed and explored on television screens via an internet connection. L'Oreal USA's OnBeauty will be the go-to beauty hub for CTV...

2013-11-07 12:25:32

NEW YORK, Nov. 7, 2013 /PRNewswire/ -- L'Oreal USA today announced that it has named Digitas as its new digital agency of record. (Logo: http://photos.prnewswire.com/prnh/20121002/MM85457LOGO ) Based in New York City, Digitas will be responsible for the digital media planning and buying for all the company's brands. L'Oreal USA has been on an aggressive path in growing its digital business over the last several years as it continues to be an increasing part of its media mix. The...

2013-09-05 08:26:05

NEW YORK, Sept. 5, 2013 /PRNewswire/ -- Allure, the Beauty Expert, is offering women the ultimate insider experience at the Allure Lounge colored by Maybelline New York, the official cosmetic sponsor of Mercedes-Benz Fashion Week. Open daily to the public on September 5 - 12 from 10:00 a.m. to 5:00 p.m., the Allure Lounge at the Empire Hotel will give guests the perfect place to take a break and get runway beauty looks in between shows. The Allure Lounge colored by Maybelline New...

2013-08-07 23:26:36

The Paula's Choice Research Team offers tips and tricks on how to get gorgeous, long lashes. Seattle, WA (PRWEB) August 07, 2013 If there are women who don’t want to have long, lush, thick lashes, Paula Begoun, known internationally as the Cosmetics Cop, hasn’t met them. Begoun herself says, “Most women, me included, don’t feel their face is complete without long thick lashes. If I was stranded on a desert island I would want my mascara, water, and food, in that order!”...

2012-11-07 00:21:05

JABABEKA, Indonesia, November 7, 2012 /PRNewswire/ -- L'Oreal invests EUR 100 million in the first LEED certified factory in Indonesia L'Oreal announced today the opening of its largest factory in the world. The 66,000 m2 building is located at the Jababeka Industrial Estate, West Java, Indonesia, around 60 kilometers east of Jakarta. With a staged investment totalling EUR 100 million (approximately IDR 1.25 trillion),...

2012-09-04 06:31:26

NEW YORK, Sept. 4, 2012 /PRNewswire/ -- IMG Fashion, a division of IMG Worldwide, global sports, fashion and media company, in conjunction with Rightster and YouTube, today announced that live stream and video on-demand content from Mercedes-Benz Fashion Week in New York will be distributed across a global platform providing unparalleled solutions for its designers, media and sponsors. For the first time, press can easily access and embed video from the shows directly to their websites...

2012-08-08 23:01:46

BeautyStat celebrates its latest online social achievement -- the Community Forum and Photo Of The Day features -- with a Maybelline New York Cosmetics giveaway -- allowing readers for the first time to enter to win by commenting in the forum. New York, NY (PRWEB) August 08, 2012 BeautyStat.com -- the leading online beauty community for skincare reviews and makeup reviews -- is excited to kick-off its newly launched Community Forum and Photo Of The Day (POTD) features with a Maybelline...

2012-04-26 06:27:08

New York, April 26, 2012 L'Oreal USA is proud to announce the L'Oreal Women in Digital Program, a new initiative that will celebrate and nurture women working in technical and digital roles. L'Oreal Women in Digital will promote the design of new and innovative technologies that will address the needs of the beauty industry with technology created by women and for women. "Our mission is to inspire and empower women to drive the advancement of digital technology to meet the needs of the...

2012-03-07 16:10:00

World MasterCard Fashion Week marked by digital firsts as @MaybellineCAN provides Canadians with an 'all-access pass' to the catwalk through brand-defining digital initiatives -- Maybelline/YouTube/IMG partnership streaming fashion shows live at: YouTube.com/FashionWeekLive -- Dedicated World MasterCard Fashion Week tab offering a unique fan experience at: Facebook.com/maybellinenewyork -- Join the virtual...

Many Lipsticks Found To Contain Lead
2012-02-15 05:36:13

The Food and Drug Administration (FDA) recently tested the top 400 lipsticks and found that all of them contain trace amounts of lead. Among the top 10 contaminated brands five are Maybelline and L´Oreal, owned by L´Oreal USA, two Cover Girl, two NARS lipsticks, and one from Stargazer, according to the FDA´s data. The lipstick with the highest concentration of lead was Maybelline´s Color Sensational “Pink Petal” with a concentration of 7.19 parts per...