Latest McDonald's Europe Stories

2010-04-13 08:00:00

CHICAGO, April 13 /PRNewswire/ -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has released results of its first location targeted campaign in Europe by a global brand advertiser, McDonald's. The campaign, powered by NAVTEQ LocationPoint(TM) Advertising, enabled McDonald's to deliver location-relevant mobile ads to users of Nokia Ovi Maps when they were within a certain...

2009-09-03 10:30:00

CHICAGO, Sept. 3 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions has confirmed that McDonald's Europe is taking active steps so that its many restaurants throughout Europe are included and placed in the NAVTEQ map. The company's unique programme, NAVTEQ Direct Access, helps McDonald's to make its many locations visible to an increasing number of customers on the move. In a move which...

2009-01-24 13:53:29

A McDonald's official says the international fast-food chain plans to open 240 new locations across Europe this year. McDonald's Europe President Denis Hennequin said despite the economic malaise encompassing most of the world, McDonald's is looking to expand in Europe with the new sites and their corresponding 12,000 new jobs, Financial Times reported Saturday. We're certainly not slowing down, Hennequin said Friday. McDonald's executives said escalating food prices have made fast-food a...

2007-01-10 12:00:55

Hoping to boost its green credentials and stave off competition from upscale fast-food chains such as Starbucks (SBUX), McDonald's (MCD) has disclosed that as of Jan. 9, all of its 1,200 outlets in Britain will sell only coffee from growers certified by the Rainforest Alliance, the global nonprofit based in New York. In a deal worth nearly $100 million for some of the world's poorest farmers, McDonald's will roll out the ethically sourced Kenco coffee across its more than 6,200 European...

2006-04-06 18:05:00

RIO DE JANEIRO, Brazil -- Greenpeace on Thursday said McDonald's was fueling Amazon rainforest destruction by using soybeans grown in the region as feed for chickens that end up served in the fast-food chain's European restaurants. In a reported entitled, "Eating up the Amazon," the environmental group said it has traced soy beans grown in illegally desforested areas of the rainforest to McDonald's Corp. (MCD) restaurants, as well as other restaurant chains and supermarkets across Europe....

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  • A beast of burden; also, a beast in general.
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