Latest McDonald's Europe Stories
CHICAGO, April 13 /PRNewswire/ -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has released results of its first location targeted campaign in Europe by a global brand advertiser, McDonald's.
A McDonald's official says the international fast-food chain plans to open 240 new locations across Europe this year. McDonald's Europe President Denis Hennequin said despite the economic malaise encompassing most of the world, McDonald's is looking to expand in Europe with the new sites and their corresponding
Hoping to boost its green credentials and stave off competition from upscale fast-food chains such as Starbucks (SBUX), McDonald's (MCD) has disclosed that as of Jan.
Greenpeace on Thursday said McDonald's was fueling Amazon rainforest destruction by using soybeans grown in the region as feed for chickens that end up served in the fast-food chain's European restaurants.