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Latest media buying Stories

2014-07-08 12:25:09

CARLSBAD, Calif., July 8, 2014 /PRNewswire/ -- Havas Edge, the direct response marketing arm of Havas Creative Group, announces the promotion and appointment of Taft W. Zitoun to the role of Vice President, Long Form Media, effective immediately. In this new role, Taft will help Edge's long form media department continue its rich history as the world leader in paid programming. Zitoun was previously Long Form Media Director of Edge. Abed Abusaleh, EVP of Havas Edge, said, "As we...

2014-06-10 08:25:10

SALT LAKE CITY, June 10, 2014 /PRNewswire/ -- Concept Marketing is the premier Media Buying Firm in Park City, Utah. For 16 years, Concept Marketing has been helping clients buy better media positions with strategic media buys. When Salt Lake City and Park City businesses are searching for a media buyer, Utah's own Concept Marketing is the leading media agency. Photo - http://photos.prnewswire.com/prnh/20140606/95806 Media Buying is an important step in the marketing process....

2014-05-15 08:28:00

TV Advertising Likely To Follow Online Towards More Automated Media Buying BOSTON, May 15, 2014 /PRNewswire/ -- The process of buying and selling television advertising is poised for a significant transformation according to the latest research from Strategy Analytics' Digital Media Strategies (DMS) service. The report, "Programmatic Buying: Is This The Future of Television Advertising?," found that television advertising processes have been fairly static for decades but will begin to change...

2014-05-14 12:27:40

Accordant Identifies Broad-based Demand and other Key Trends Driving Growth in Q1, 2014 NEW YORK, May 14, 2014 /PRNewswire/ -- The Accordant Media (www.AccordantMedia.com) "Programmatic Media Market Pulse: Q1, 2014" report released today confirms that the exchange-traded media marketplace continued its robust growth to start 2014, with CPM price increases in North America outpacing supply growth. In addition, Accordant's Q1 Spotlight research offers marketers specific insights about utilizing...

2014-04-30 08:29:49

TAB Integration with DOmedia Advocates for Standardization in Advertising Industry COLUMBUS, Ohio, April 30, 2014 /PRNewswire/ -- DOmedia, the preeminent media buying and selling platform in the advertising industry, has received approval from the Traffic Audit Bureau (TAB), the leading source of out-of-home (OOH) media measurement systems in America, to use and display TAB Out-of-Home Ratings for over 350,000 media assets in the United States. With the integration of the TAB data...

2014-04-16 23:06:02

New Initiative Aggregates and Publishes Available Programmatic Inventory on the SRDS Media Planning Platform New York, NY (PRWEB) April 16, 2014 Kantar Media launches a U.S. programmatic initiative that aggregates, standardizes and integrates the availability of programmatic digital ad inventory into the SRDS.com planning platform. Specifically, Kantar Media will publish programmatic guaranteed-direct and private marketplace inventory from various third-party buy-channels, such as SSPs...

2014-03-12 04:20:57

Demand and Supply-Side APIs Also Released for Direct Integration with Platform SAN MATEO, Calif., March 12, 2014 /PRNewswire/ -- Today, Jelli (http://www.jelli.com) launched SpotPlan(TM), the first programmatic buying platform for radio advertising. In addition, the company announced the availability of demand and supply-side APIs to enable third-party buying and selling software to tap directly into Jelli's ad platform. "SpotPlan disrupts how network radio has operated for...

2014-02-19 12:25:35

-- Agencies Unable to Determine ROI of New Advertising Channels -- CHICAGO, Feb. 19, 2014 /PRNewswire/ -- A recent survey of advertising agencies found that while social media and streaming/online video were major areas of focus for advertisers in the fourth quarter of 2013, the majority of agencies are unsure of the value these channels are delivering to clients. The survey, conducted by STRATA, the leader in media buying and selling software, found that more than 87% of agencies...

2014-01-09 08:24:58

NEW YORK, Jan. 9, 2014 /PRNewswire/ -- Direct Agents has recently announced the expansion of its programmatic media buying services through their Agency Trading Desk, offering resources, coordination, and best-in-class technology to achieve actionable results and deliver in-depth insights for advertisers. Through a centralized platform of analysts, buyers, and inventory and data aggregators, the Trading Desk leverages advanced programmatic strategies and high-level analytics to gain...


Word of the Day
glogg
  • Scandinavian punch made of claret and aquavit with spices and raisins and orange peel and sugar.
This word comes from the Swedish 'glogg,' which is an alteration of 'glodgat,' mulled (wine).
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