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Last updated on April 17, 2014 at 14:44 EDT

Latest media buying Stories

2014-04-16 23:06:02

New Initiative Aggregates and Publishes Available Programmatic Inventory on the SRDS Media Planning Platform New York, NY (PRWEB) April 16, 2014 Kantar Media launches a U.S. programmatic initiative that aggregates, standardizes and integrates the availability of programmatic digital ad inventory into the SRDS.com planning platform. Specifically, Kantar Media will publish programmatic guaranteed-direct and private marketplace inventory from various third-party buy-channels, such as SSPs...

2014-03-12 04:20:57

Demand and Supply-Side APIs Also Released for Direct Integration with Platform SAN MATEO, Calif., March 12, 2014 /PRNewswire/ -- Today, Jelli (http://www.jelli.com) launched SpotPlan(TM), the first programmatic buying platform for radio advertising. In addition, the company announced the availability of demand and supply-side APIs to enable third-party buying and selling software to tap directly into Jelli's ad platform. "SpotPlan disrupts how network radio has operated for...

2014-02-19 12:25:35

-- Agencies Unable to Determine ROI of New Advertising Channels -- CHICAGO, Feb. 19, 2014 /PRNewswire/ -- A recent survey of advertising agencies found that while social media and streaming/online video were major areas of focus for advertisers in the fourth quarter of 2013, the majority of agencies are unsure of the value these channels are delivering to clients. The survey, conducted by STRATA, the leader in media buying and selling software, found that more than 87% of agencies...

2014-01-09 08:24:58

NEW YORK, Jan. 9, 2014 /PRNewswire/ -- Direct Agents has recently announced the expansion of its programmatic media buying services through their Agency Trading Desk, offering resources, coordination, and best-in-class technology to achieve actionable results and deliver in-depth insights for advertisers. Through a centralized platform of analysts, buyers, and inventory and data aggregators, the Trading Desk leverages advanced programmatic strategies and high-level analytics to gain...

2013-12-12 12:23:20

SANTA MONICA, Calif., Dec. 12, 2013 /PRNewswire/ -- Pixalate, a leading real-time ad analytics platform, today announced it has raised $4.6M in Series A funding led by Javelin Venture Partners. In addition, the company will now be offering, free of charge, its real-time ad viewability and fraud detection services to brands and agencies. Pixalate ad analytics helps advertisers use performance data to improve their online marketing campaigns and optimize media spend. Through Pixalate,...

2013-12-09 23:23:30

New Report From ScreenMedia Daily Helps CMOs, Media Strategists, and Digital Place-based Network Operators Gain Insight Into Programmatic Buying Solutions for Digital Place-based Advertising New York, NY (PRWEB) December 09, 2013 Programmatic systems have transformed the media buying process, enabling brands and their agencies to simplify and streamline the purchase of online audiences. While programmatic buying accounts for more than half of all online display purchases today, it’s...

2013-11-21 23:31:52

ExactDrive believes Real-time bidding (RTB) can erroneously motivate media buyers to pay lower prices to advertise online while still expecting equal performance. Santa Monica, CA (PRWEB) November 21, 2013 ExactDrive has recently analyzed the performance and effective bid price (average media cost) of several hundred online advertising campaigns. The results indicate that just because real-time bidding technology is being utilized to advertise online doesn't necessarily mean that the...

2013-10-23 08:27:29

Programmatic Media Industry Turns Focus on Quality NEW YORK, Oct. 23, 2013 /PRNewswire/ -- The Accordant Media (www.AccordantMedia.com) "Real-time Media Buying: Q3 Market Pulse" report released today shows that the growth rate of exchange-traded media impressions grew respectably during Q3 both globally as well as in North America. (Logo: http://photos.prnewswire.com/prnh/20131023/NY02646LOGO) Highlights of the report include: -- Global volume growth of RTB ad inventory rebounded from...

2013-10-22 23:25:53

The Internet, smart phones and social media have fractured print, broadcast and cable strategies long-revered by many businesses. To help decision-makers create meaningful, relevant, B2B media messaging, MCA-My Classified Ads, LLC, has launched Blaire.co (http://www.Blaire.co). Tampa, FL (PRWEB) October 22, 2013 MCA-My Classified Ads, LLC, an award-winning, full-service ad agency, has launched Blaire.co (http://www.Blaire.co), an Integrated Media Agency structured specifically for the...

2013-09-30 08:27:55

comScore to deliver validated Campaign Essentials (vCE) to all of Publicis Groupe through VivaKi's Data Platform, SkySkraper(TM) RESTON, Va., Sept. 30, 2013 /PRNewswire/ -- VivaKi and comScore today announced a preferred data partnership that will bring enhanced viewability and audience validation into SkySkraper, the Publicis Groupe big data platform operated by VivaKi. As a SkySkraper Connect partner, comScore will make its validated Campaign Essentials(TM) (vCE) available...