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Latest media buying Stories

2014-10-23 12:27:04

Report Identifies Opportunities and Challenges for Advertising and Media Executives NEW YORK, Oct. 23, 2014 /PRNewswire/ -- The Council for Research Excellence (CRE) announced today it has published the marketing and advertising industry's first in-depth primer on Big Data. Titled "Big Data: A Primer for Defining and Implementing Big Data in the Marketing and Advertising Industry," the report is intended to help orient advertising and media executives to the related opportunities and...

2014-10-20 08:28:18

REDMOND, Wash., Oct. 20, 2014 /PRNewswire/ -- MediaAlpha, the emerging technology leader in programmatic, performance-based advertising, today announced the appointment of Michael Foster to the role of Vice President, Demand Platform. Foster brings over 10 years of experience in the online advertising space to the role. He will be focused on strengthening and growing MediaAlpha's demand side partnerships to drive greater transparency and efficiency for media buyers in the...

2014-10-08 12:25:23

CHICAGO, Oct. 8, 2014 /PRNewswire/ -- VivaKi, the global leader in programmatic and ad tech solutions, today announced that it is working with Publicis Health Media (PHM) to bring programmatic advertising to the pharmaceutical and healthcare sector and encourage adoption of this practice among health publishers and client companies. Combining VivaKi's addressable media buying solution, Audience On Demand® (AOD), with PHM's expertise, the custom solution addresses the unique needs of...

2014-09-25 12:27:51

Partners with leading industry players to provide one-stop shop for marketers and agencies seeking better ad performance and viewability CHICAGO, Sept. 25, 2014 /PRNewswire/ -- VivaKi, the global leader in programmatic and ad tech solutions, today announced the launch of the Quality Index, a proprietary evaluation process that vets all placements through the agency's programmatic media buying solution, Audience On Demand® (AOD). The Quality Index will also source inventory...

2014-09-23 23:05:17

Partners with Local TV Stations to Reach Small and Midsize Businesses Los Angeles, CA (PRWEB) September 23, 2014 ExtendTV (http://www.extend.tv/ ) launches today, providing a custom-built solution for local broadcasters to give community advertisers the opportunity to reach their customers anywhere they are watching video. ExtendTV provides local businesses with the same advanced media buying capabilities as large national agencies and advertisers. The company’s proprietary technology...

2014-09-17 16:24:51

PARSIPPANY, N.J., Sept. 17, 2014 /PRNewswire/ -- Ad tech platform i.Predictus is pleased to announce contracts with both Horizon Media and Mercury Media this week. Developed by technology entrepreneur Monica C. Smith, i.Predictus is the only demand-side platform designed for television advertisers and the direct response industry. http://photos.prnewswire.com/prnvar/20140708/125231 "This platform is a significant step forward for the entire direct response industry - both brands and...

2014-09-16 12:27:27

-- Currently one of world's largest private video advertising technology providers -- 50% of dollars now coming from television buying groups -- International operations nearly triple from 2013 to 2014 NEW YORK, Sept. 16, 2014 /PRNewswire/ -- Videology - one of the world's largest video advertising technology platforms - today announced escalating growth in the digital video sector, with 2014 revenue on track to approach $300 million, up from $135.5 million in 2012....

2014-09-16 12:25:01

-- Wave of Political Spending to Hit Spot TV, Spot Radio and Internet in October-- CHICAGO, Sept. 16, 2014 /PRNewswire/ -- Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing approximately 75% of total political advertising billings. Consumers in battleground states should prepare to see a...

2014-09-16 08:25:17

PARSIPPANY, N.J., Sept. 16, 2014 /PRNewswire/ -- Mercury Media, the largest independent performance media agency, partners with i.Predictus, the only ad tech solution specifically designed for the direct response industry, to bring greater accountability to DRTV. http://photos.prnewswire.com/prnvar/20140708/125231 Mercury Media and i.Predictus, today announced a partnership to bring even more accountability to the television marketplace through the integration of the i.Predictus...

2014-09-15 12:24:21

PARSIPPANY, N.J., Sept. 15, 2014 /PRNewswire/ -- i.Predictus, the only comprehensive ad tech solution designed to answer the needs of the direct response industry, partners with Horizon Media, the largest standalone media agency in the U.S., to bring enhanced programmatic capabilities to television media buying. http://photos.prnewswire.com/prnvar/20140912/145925 i.Predictus and Horizon Media today announced their partnership to bring television media buying forward into the age of...


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