Latest media buying Stories
New Platform Simplifies The Media Buying Process, Providing Advertisers a Self-Service Portal To Purchase Audience-Segmented Premium Inventory At Predetermined Rates Los
RICHMOND, Va., Feb.
Global Snacking Powerhouse Makes Very First Big Game Local TV Advertising Buy that Uses Programmatic Software SAN FRANCISCO and EMERYVILLE, Calif. and NEW YORK, Jan.
Four leading Japanese advertising agencies – Septeni, GMO TECH, Omnibus and Interspace – will now be leveraging Aarki’s mobile creative optimization and media buying suite to bring new interactive
Bulzi Media has announced today that advertisers can place ads on Bulzi Media’s audience-addressable Digital Out-of-Home (DOOH) network through the DOmedia buying and selling platform.
Integration ushers in a new era of automation and real-time access to video inventory, allowing media planners and buyers to create holistic campaigns from a single platform NEW YORK, Nov.
-- Targeting and Efficiency Benefits of Automation Outweigh Agency Concerns Over New Tool -- CHICAGO, Nov.
PARSIPPANY, N.Y., Nov.
Strategic Partnership Adds Efficiency and Effectiveness to Media Buying Process CHICAGO, Nov.
- A political dynamiter.