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Latest media buying Stories

2015-02-24 23:06:49

New Platform Simplifies The Media Buying Process, Providing Advertisers a Self-Service Portal To Purchase Audience-Segmented Premium Inventory At Predetermined Rates Los

2015-01-30 08:24:31

Global Snacking Powerhouse Makes Very First Big Game Local TV Advertising Buy that Uses Programmatic Software SAN FRANCISCO and EMERYVILLE, Calif. and NEW YORK, Jan.

2014-12-17 23:05:53

Four leading Japanese advertising agencies – Septeni, GMO TECH, Omnibus and Interspace – will now be leveraging Aarki’s mobile creative optimization and media buying suite to bring new interactive

2014-12-02 23:08:13

Bulzi Media has announced today that advertisers can place ads on Bulzi Media’s audience-addressable Digital Out-of-Home (DOOH) network through the DOmedia buying and selling platform.

2014-11-19 12:26:03

Integration ushers in a new era of automation and real-time access to video inventory, allowing media planners and buyers to create holistic campaigns from a single platform NEW YORK, Nov.

2014-11-11 12:26:22

-- Targeting and Efficiency Benefits of Automation Outweigh Agency Concerns Over New Tool -- CHICAGO, Nov.

2014-11-04 12:24:26

Strategic Partnership Adds Efficiency and Effectiveness to Media Buying Process CHICAGO, Nov.


Word of the Day
dynamitard
  • A political dynamiter.
The word 'dynamitard' is related to 'dynamite', which comes from a Greek root meaning 'power' and was coined by Alfred Nobel.