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Last updated on April 16, 2014 at 17:34 EDT

Latest Media planner Stories

2013-09-30 23:40:19

Pulpo Planner announced today that its ground-breaking Pulpo Planner Lite product will be available exclusively for trial during Hispanic Heritage Month, mid-September through mid-October, 2013. Silicon Valley, CA (PRWEB) September 30, 2013 Pulpo Media, the top-ranked digital Hispanic media solutions company, today announced that its ground-breaking Pulpo Planner Lite product will be available exclusively for trial during Hispanic Heritage Month, mid-September through mid-October, 2013....

2013-09-25 16:22:03

Recognition the latest honor bestowed on agency in 2013 NEW YORK, Sept. 25, 2013 /PRNewswire/ -- MediaCom USA announced today that CEO Sasha Savic has been named a "Media Maven" by Advertising Age. (Photo: http://photos.prnewswire.com/prnh/20130925/NY86539) (Logo: http://photos.prnewswire.com/prnh/20130207/NY56400LOGO) Each year, Advertising Age bestows the prestigious Media Maven accolade on the world's leading media strategists: a mixture of agency executives, marketers and media owners...

2012-10-31 15:24:20

CHICAGO, Oct. 31, 2012 /PRNewswire/ -- The avalanche of advertising that comes with the political season will end soon, followed by a period of uncertainty. That is a key finding of the latest STRATA quarterly survey of leading advertising agencies. While TV stations are seeing an influx of spending by agencies, 47% of media buyers polled say their clients are waiting until after the elections to advertise in order to avoid competing with political buys. The finding suggests advertisers are...

2012-08-16 23:00:14

Page-Level Site Categorization Backed by Comprehensive Brand Safety Makes Programmatic Buying Easy Boulder, Colorado (PRWEB) August 16, 2012 Lijit Networks, Inc., a wholly-owned subsidiary of Federated Media Publishing, today announced new inventory packaging capabilities and brand safety measures implemented on the Lijit Exchange to help brand marketers granularly and cost effectively target consumers. In addition to new in-house optimization processes, Lijit is working with Peer39 to...

2012-08-16 06:22:47

SAN MATEO, Calif., Aug. 16, 2012 /PRNewswire/ -- Adap.tv today announced Adap.tv Audience Unifier, a unified measurement and management system for media buying that allows advertisers to create more targeted, better optimized digital video ad campaigns by aligning those campaigns with the TV viewing behaviors of their target audiences. With Audience Unifier, media buyers gain immediate and direct access to powerful new audience data from Nielsen's cross-platform offering - "Nielsen Online...

2012-08-16 02:20:16

LAKE MARY, Fla., Aug. 16, 2012 /PRNewswire/ -- Adeo Media (www.AdeoMedia.com) has joined Ferrari/Maserati of Central Florida with the NFL's Jacksonville Jaquars, for the upcoming football season. Both brands will share a mutually collaborative relationship designed to increase exposure and reach throughout Northern and Central Florida. Many of the events and promotions will be exclusive to players, coaches and suite holders. Known in the industry for developing and...

2012-08-14 22:20:38

AMSTERDAM, August 15, 2012 /PRNewswire/ -- Adform recruits Peter de Zoete and Tim Kraaij to head up the new office in The Netherlands Display advertising specialist Adform has today announced the opening of a new regional office in Amsterdam, Netherlands. With the advertising sector showing great growth in the Netherlands, the move to the creative capital will enable Adform to support the local market in delivering the most...

2012-08-13 06:23:52

FARMINGTON, Conn., Aug. 13, 2012 /PRNewswire-iReach/ -- Internet and mobile advertising are experiencing astronomical growth rates. Advertisers are migrating to where the consumers are. The increasing use of smartphones, adoption of internet technologies and widespread connectivity means that individuals are spending more of their time in the virtual sphere. As they decline in popularity, hardcopy periodicals are in danger of being phased out and so is print advertising. Global Information...

2012-08-13 06:23:04

94% of Responding Strategic Media Planners Say They Intend to Include Digital Place-based Media in 2013 Ad Plans NEW YORK, Aug. 13, 2012 /PRNewswire-USNewswire/ -- A new survey of strategic media planners conducted by the Digital Place-based Advertising Association (DPAA) reveals a dramatic increase in the percentage of digital place-based media spending that is coming out of digital and online budgets. Just over 40% of planners said that they will fund their digital place-based (DPb)...

2012-08-09 22:20:29

BEIJING, Aug. 10, 2012 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (NASDAQ: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced it will report its unaudited financial results for the second quarter ended June 30, 2012 after the U.S. markets close on Monday, August 20, 2012. Charm's management team will hold an earnings conference call at 8 a.m. U.S. Eastern Time (8 p.m. Beijing/Hong Kong Time) on Tuesday, August 21, 2012. Dial-in details for...