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Latest Media planner Stories

2014-09-16 12:25:01

-- Wave of Political Spending to Hit Spot TV, Spot Radio and Internet in October-- CHICAGO, Sept. 16, 2014 /PRNewswire/ -- Programmatic buying is dominating political ad spending this year as 85% of agencies plan to use programmatic for their media buying efforts. That is a key finding of a recent STRATA political survey of leading advertising agencies representing approximately 75% of total political advertising billings. Consumers in battleground states should prepare to see a...

2014-04-28 12:28:21

LAKE SUCCESS, N.Y., April 28, 2014 /PRNewswire-iReach/ -- MSW?ARS Research, has been awarded U.S. Patent, #8,676,638 for the system and method underlying the innovative Outlook® Media Planner. Photo - http://photos.prnewswire.com/prnh/20140426/79494 The Outlook® Media Planner is an app that enables marketers to run multiple "what-if" scenarios to determine the likely impact their advertising will have on sales and market share. The Outlook® Media Planner can be used as an upstream tool,...

2013-09-30 23:40:19

Pulpo Planner announced today that its ground-breaking Pulpo Planner Lite product will be available exclusively for trial during Hispanic Heritage Month, mid-September through mid-October, 2013. Silicon Valley, CA (PRWEB) September 30, 2013 Pulpo Media, the top-ranked digital Hispanic media solutions company, today announced that its ground-breaking Pulpo Planner Lite product will be available exclusively for trial during Hispanic Heritage Month, mid-September through mid-October, 2013....

2012-08-16 23:00:14

Page-Level Site Categorization Backed by Comprehensive Brand Safety Makes Programmatic Buying Easy Boulder, Colorado (PRWEB) August 16, 2012 Lijit Networks, Inc., a wholly-owned subsidiary of Federated Media Publishing, today announced new inventory packaging capabilities and brand safety measures implemented on the Lijit Exchange to help brand marketers granularly and cost effectively target consumers. In addition to new in-house optimization processes, Lijit is working with Peer39 to...


Word of the Day
bellycheer
  • Good cheer; viands.
  • To revel; to feast.
The word 'bellycheer' may come from 'belle cheer', "good cheer".
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