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Latest Media planner Stories

2012-05-29 23:02:02

Amidst the decline of broadcast network TV’s reach and viewership in the digital era, Chicago-based InStadium has launched its first online advertising campaign, offering marketers a larger-than-life

2012-05-28 23:01:32

The past five years were patchy for media buying agencies. When consumer spending dropped, so did demand for advertising.


Word of the Day
mitraille
  • Small missiles, especially grape, canister, fragments of iron, and the like, when fired, as upon an enemy at close quarters.
  • To fire mitraille at.
The word 'mitraille' comes from the Old French 'mitaille', meaning 'small coins', sometimes used to mean 'scrap iron'.