Latest Media planner Stories
PORTLAND, Ore. and PURCHASE, N.Y., May 23, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an agreement with MasterCard (NYSE: MA) that brings together Rentrak's TV viewing data from millions of U.S. homes and MasterCard's consumer trends and insights derived from billions of payment transactions. Together, the two companies will provide...
PRINCETON, N.J., May 22, 2012 /PRNewswire/ -- iMarketing LTD (www.iMarketingltd.com), a full-service online marketing agency, has announced a brand new addition to its client family, Healthy Directions. The agency's proven strategies and measurable results continue to draw in new business and generate growth in 2012. Healthy Directions originated in 1985 as a division of Philips Publishing International, offering natural health-related newsletters from alternative medicine...
BOSTON, May 21, 2012 /PRNewswire/ -- In addition to providing a forum dedicated to media sales over new digital mediums during its exclusive Summit, EuraMedia will provide an expo with 150 booths that will be attended by media buyers, sellers, and specialists from related professions as well as institutional and private investors. (Logo: http://photos.prnewswire.com/prnh/20120417/NE88885LOGO) Russia is poised, according to Price Waterhouse Coopers, to be the third largest market...
CARLSBAD, Calif., May 21, 2012 /PRNewswire/ -- Business.com Media, Inc. announced today it has been named to BtoB Magazine's annual Media Power 50 list. The Media Power 50 list recognizes the top b-to-b advertising vehicles in the industry including Google, Yahoo, and the Wall Street Journal. BtoB Magazine editors identified the most powerful players by reviewing advertising revenue, site audience and conducting interviews of top media buyers, advertisers and industry analysts....
CHANTILLY, Va., May 17, 2012 /PRNewswire/ -- According to BIA/Kelsey's Media Ad View reports, local advertising spending will experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion. BIA/Kelsey, adviser to companies in the local media space, expects spending to increasingly shift from traditional media and direct advertising to digital alternatives. Mobile and online will account for...
LOS ANGELES, May 16, 2012 /PRNewswire/ -- TBWA\Chiat\Day Los Angeles announced today that it has appointed Jason Clement as Director of Digital Strategy, a new position. "TBWA\Chiat\Day has rapidly expanded its digital, social and technology creative and production experience over the last year, binging more and more client assignments in-house, including work for Nissan, Visa, Energizer and, most recently The Grammys," said Carisa Bianchi, President TBWA\Chiat\Day Los Angeles....
LISBON, Portugal, May 16, 2012 /PRNewswire/ -- Adform recruits Jose Frade to lead local Portuguese support for online display advertising campaigns Display advertising specialist Adform has today announced that it is opening a new regional office in Lisbon, Portugal. The move comes as a result of an increase in media agencies and online advertisers looking for local support in running display marketing campaigns in the Portuguese...
BEIJING, May 9, 2012 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (NASDAQ: CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced it will report its unaudited financial results for the first quarter ended March 31, 2012 after the U.S. markets close on Wednesday, May 16, 2012. Charm's management team will hold an earnings conference call at 8 a.m. U.S. Eastern Time (8 p.m. Beijing/Hong Kong Time) on Thursday, May 17, 2012. Dial-in...
KANSAS CITY, Mo., May 7, 2012 /PRNewswire/ -- Since Barkley opened its public relations division nearly a quarter century ago, the communications world has drastically changed. Today, we all live in glass houses with technology more pervasive than ever. Brands constantly find themselves at a crossroads, deciding why, what, when and how to communicate. (Logo: http://photos.prnewswire.com/prnh/20120507/CG02640LOGO) Fortunately, as a successful leader in public relations and cause...
CHICAGO, May 3, 2012 /PRNewswire/ -- Bolstered by political advertising, TV attracted the most ad dollars in early 2012, according to a new STRATA quarterly survey of leading agencies. The STRATA Survey also discovered that for the first time, Social is starting to steal the spotlight from Online Display, as Digital has clearly matured in campaigns. ADVERTISING ECONOMY BACK TO NEW NORMAL, FINALLY LEVELING Overall, the advertising economy is positive and appears to be back to a new...
