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Latest Media planner Stories

2012-05-29 23:02:02

Amidst the decline of broadcast network TV´s reach and viewership in the digital era, Chicago-based InStadium has launched its first online advertising campaign, offering marketers a larger-than-life TV alternative — HD video screens and Dolby surround sound at live sports venues around the country. Chicago, Ill. (PRWEB) May 29, 2012 Amidst the decline of broadcast network TV´s reach and viewership in the digital era, Chicago-based InStadium has launched its first online...

2012-05-28 23:01:32

The past five years were patchy for media buying agencies. When consumer spending dropped, so did demand for advertising. However, as corporations' and consumers' financial concerns recede, the industry will experience a resurgence. Operators will adapt to the growth of online media by offering more integrated campaigns and investing in space on social networking sites and blogs that can provide access to specific audiences. For these reasons, industry research firm IBISWorld has added a...


Word of the Day
endocarp
  • The hard inner (usually woody) layer of the pericarp of some fruits (as peaches or plums or cherries or olives) that contains the seed.
This word comes from the Greek 'endon,' in, within, plus the Greek 'kardia,' heart.
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