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Last updated on April 20, 2014 at 13:20 EDT

Latest Media planner Stories

2012-02-17 10:58:00

MCLEAN, Va., Feb. 17, 2012 /PRNewswire/ -- USA TODAY, official U.S. representative to the Cannes Lions International Festival of Creativity, announces the kickoff of the 2012 U.S. Young Lions competitions. Through this annual competition USA TODAY identifies emerging American creative talent and celebrates them on a global stage. Four winning teams - Cyber, Film (TV), Media, and Print - will be selected to represent the United States at the renowned Cannes Lions Festival...

2012-02-15 13:00:00

CHICAGO, Feb. 15, 2012 /PRNewswire/ -- Omnicom Media Group (OMG) today announced that it is uniting its Search agencies across some 40 countries under the Resolution Media brand, creating a leading global Search and Optimization platform that will more effectively leverage scale, data and knowledge on behalf of clients. The new global brand will represent billions of dollars in client Search billing. Until now, Resolution Media has operated in the U.S. only, while in other...

2012-02-15 09:00:00

SHANGHAI, Feb. 15, 2012 /PRNewswire-Asia/ -- As dark clouds hang over many markets amid the Eurozone crisis, the outlook from China could not be more different. At the recent 2011 "China Revealed" roundtable held in Shanghai, eight industry executives discussed China's competitive landscape and how the winning strategy needs to be adjusted in the new economic environment. Some of the issues that were discussed included how to leverage cross-media strategy to answer the changing consumer...

2012-02-14 10:00:00

CORAL GABLES, Fla., Feb. 14, 2012 /PRNewswire/ -- Celebrating its 15-year anniversary this year, VSBrooks Advertising in Coral Gables has already outlasted most advertising agencies. Why? Because in today's cutthroat advertising industry, co-founders Diana Brooks and Vivian Santos not only know the value of creating great advertising, but also because the client-centric agency considers all aspects of a company's business. In 1996, Brooks and Santos, two Hispanic women who at the time had...

2012-02-01 12:09:00

NEW YORK, Feb. 1, 2012 /PRNewswire/ -- Telmar, a global supplier of advertising media software and services, announced today the appointment of Corey Panno to President of Telmar Group Inc. Formerly President, Telmar North America, Panno will assume management responsibility for all worldwide business units and Development and IT corporate services. Stanley Federman, Chairman and CEO who previously held the President title as well, will continue to focus on new market expansion, global...

2012-01-31 10:58:00

NEW YORK, Jan. 31, 2012 /PRNewswire/ -- Top global integrated brand agency Digitas was given top honors last night at the ceremony for OMMA's Agency of the Year: Gold. This is the third time in five years that OMMA has honored Digitas as one of its agencies of the year, and the second time that Digitas has been awarded the top prize. (Logo: http://photos.prnewswire.com/prnh/20100616/NE22345LOGO ) "At Digitas, we're passionate about three things: people, relationships, and outcomes," says...

2012-01-30 08:00:00

NEW YORK, Jan. 30, 2012 /PRNewswire/ -- Adspace Digital Mall Network, owner of the largest in-mall digital advertising network in the country, is reporting boosts in viewing, according to a new Nielsen audience study. Adspace Networks, in 137 class A malls that reach more than 31 million individual shoppers each month, conducts this study every two years, as part of the mandate to be included in the Nielsen 4(th) Screen Report (which is the standard of audience measurement for...

2012-01-25 08:00:00

NEW YORK, Jan. 25, 2012 /PRNewswire/ -- AdoTube, the in-stream video advertising technology leader owned by Exponential, announced the appointment of Thomas MacLean as Vice President of Sales at the new Detroit sales office. The office was created in order to meet growing demand from the automotive industry, which, according to eMarketer, is expected to increase online advertising spend by 18% in 2012 to $3.82 Billion, driven by online video. (Logo:...

2012-01-10 06:30:00

NEW YORK, Jan. 10, 2012 /PRNewswire/ -- Medialets, a mobile rich media advertising platform that currently supports more than 20 billion monthly impressions, today launched Medialets Private Marketplace, a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising on the mobile properties of the world's top publishers. Medialets Private Marketplace brings significant efficiency to buying premium inventory at scale,...

2012-01-06 08:00:00

Cross-media analytics comes to the cloud as leader introduces new interface, global functionality, and more robust capabilities for core media mix and budgeting tool Los Angeles, CA (PRWEB) January 06, 2012 MarketShare, the leading cross-media analytics company that enables global agencies to optimize their marketing resource allocations, today announced a global version of its MarketShare Planner, an analytics solution being licensed by key agency partners including Arnold Worldwide,...