Latest Media planner Stories
DALLAS, Jan. 4, 2012 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list, has named Tom Edwards Vice President/Digital Strategy. Edwards joins The Marketing Arm from Red Urban, a full-service digital agency, where he specialized in defining strategy for digital, social, and mobile campaigns. "Tom brings to The Marketing Arm over a decade of domestic and international experience defining interactive...
PORTLAND, Ore., Jan. 3, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a StationView Essentials contract with Camelot Strategic Marketing & Media. Camelot is one of the largest privately-owned strategic marketing and media services companies, which is home to Southwest Airlines in addition to other TV advertisers. Rentrak's...
Kellogg’s sets the stage, agencies and publishers also share perspectives San Francisco, CA (PRWEB) December 14, 2011 Vizu Corporation (http://www.brand lift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced key findings from its 2012 Customer Advisory Board Meeting, which brought together senior executives and media industry visionaries from leading brand advertisers, agencies,...
SAN FRANCISCO, Dec. 8, 2011 /PRNewswire/ -- San Francisco based media agency Mediasmith announced today that Thierry Cornet and Kate Burkart are joining the company as Associate Media Director and Business Development Manager, respectively. Thierry Cornet brings experience in a variety of verticals, including B2B, consumer electronics, after-market automotive, retail and eTail to the Associate Media Director position. His pedigree includes work at PHD/OMD, Universal McCann and...
FT. LAUDERDALE, Fla., Dec. 7, 2011 /PRNewswire/ -- Zimmerman Advertising has rounded out its senior management team with three new hires for Integrated Media Services, Hospitality, Travel and Tourism, and Digital New Business. Adam Herman was named EVP-Integrated Media Services. Adam will oversee all integrated traditional and digital media planning and buying activities. Prior to joining Zimmerman, he was a Senior Vice President, Director of Media Services at Barkley, Inc. and...
NEW YORK, Dec. 5, 2011 /PRNewswire/ -- LBi, the largest independent global marketing and technology agency with operations in 16 countries, today announced it has hired Christine Peterson as the new Director of Media. Peterson's hire is effective immediately, and she will work out of the New York office, reporting to LBi US President Judith Carr. This new role will be focused on enhancement and continued growth to the already well established Display, Search and Social media...
SHANGHAI, Dec. 1, 2011 / PRNewswire-Asia/ -- In consideration of the inevitable trend of the convergence of telecommunication networks, cable TV and the web in China, online video continues to draw increasing attention. Online video advertising revenue is expected to continue growing at more than 50 per cent over the next two years while the online video market is estimated to reach approximately RMB12 billion (US$1.8 billion) in 2014, according to iResearch. More and more advertisers have...
SCOTTSDALE, Ariz., Dec. 1, 2011 /PRNewswire/ -- emediaXchange.com media platform defines a new competitive edge for media planning, placement and analysis. emediaXchange.com is the electronic marketplace to serve political and issue-based campaign advertising. Using emediaXchange.com campaign teams can plan and execute targeted ad buys across a customized network of leading radio outlets reaching the precise demographic audience they select, and have their ads on the air often...
SCOTTSDALE, Ariz., Nov. 30, 2011 /PRNewswire/ -- Phoenix Media Xchange LLC, announced the launch of emediaXchange.com software-as-a-service media platform today, defining a new competitive edge for media planning, placement and analysis. Global brands, advertising agencies, small companies and nonprofits, will be able to plan and manage radio advertising campaigns online, directly with radio stations nationwide. Traditional offline media has lagged online search and website...
FORT WORTH, Texas, Nov. 29, 2011 /PRNewswire/ -- RadioShack Corp. has initiated a formal review of its creative agency of record for the U.S. general market. The search will focus on identifying world-class agencies capable of delivering transformational creative concepts in a highly competitive retail landscape. RadioShack reported total advertising expenses of approximately $206 million for the fiscal year ended Dec. 31, 2010. To help navigate the review process, RadioShack has...
