Latest Media planner Stories

2012-01-06 08:00:00

Cross-media analytics comes to the cloud as leader introduces new interface, global functionality, and more robust capabilities for core media mix and budgeting tool Los Angeles, CA (PRWEB) January 06, 2012 MarketShare, the leading cross-media analytics company that enables global agencies to optimize their marketing resource allocations, today announced a global version of its MarketShare Planner, an analytics solution being licensed by key agency partners including Arnold Worldwide,...

2011-12-15 00:30:00

Kelloggâs sets the stage, agencies and publishers also share perspectives San Francisco, CA (PRWEB) December 14, 2011 Vizu Corporation (http://www.brand lift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced key findings from its 2012 Customer Advisory Board Meeting, which brought together senior executives and media industry visionaries from leading brand advertisers,...

Word of the Day
  • A unit of saved energy.
Coined by Amory Lovins, chairman of the Rocky Mountain Institute as a contraction of negative watt on the model of similar compounds like megawatt.