Latest Media planner Stories

LOS ANGELES, Nov. 29, 2011 /PRNewswire/ -- LA INC., a nonprofit organization with the mission to promote tourism to Los Angeles, has named Campbell Ewald as their agency of record. Chief Marketing Officer of LA INC., Don Skeoch, made the announcement. "Campbell Ewald's ability to develop creative solutions to complex business decisions with proven marketing strategies will play a key role in strengthening the marketing efforts for Los Angeles tourism," said Skeoch. "The Agency's...

NEW YORK, Nov. 29, 2011 /PRNewswire/ -- Digital media planning and buying platform provider TRAFFIQ today announced it has been selected as a candidate for Red Herring's 2011 Top 100 Global award, a prestigious recognition honoring the year's most audacious and far reaching private technology companies and entrepreneurs from across the globe. The feat marks the second consecutive year TRAFFIQ has been named a finalist for the award; the company earned Top 100 North America honors in...

COPENHAGEN, November 24, 2011 /PRNewswire/ -- At a time when Southern Europe's business is stagnate, Danish online company Adform is enjoying great success. Adform began serving the Italian market less than 10 months ago and has experienced a growth so substantial that the company, as of 1 November, has now opened a branch in Spain. (Logo: http://www.newscom.com/cgi-bin/prnh/20111121/494407 ) The company's success can be attributed to their platform, which may...

LONDON, November 21, 2011 /PRNewswire/ -- Adform has recently introduced features in real time bidding. By adding this, it has become the most comprehensive player in online display advertising in Europe and is now also a demand side platform. (Logo: http://www.newscom.com/cgi-bin/prnh/20111121/494407 ) The market for so-called 'real time bidding' is estimated to represent up to six billion dollars in the US this year alone, and this figure is expected to...

Agency grows as it leverages digital media to serve clients Kansas City, MO (PRWEB) November 11, 2011 Meers Advertising was honored today at the inaugural Kansas City Business Journal ImpacT Award luncheon for its use of technology to positively impact top-line growth. The full-service advertising/digital agency, which grew 465 percent from 2008 to 2011, was one of 15 Kansas City corporations recognized for the ability to leverage technology to bring organizational change. Founder and...

EVANSTON, Ill., Nov. 2, 2011 /PRNewswire/ -- Workhorse Software, the industry leader in media planning software for advertising agencies, announces that it will open a new office in the Metro Manila area in the Philippines. Motivated by the growing demand from clients for expansion into the Asia Pacific region, the location will ensure 24-hour coverage for Workhorse's global users. The office, which officially opened on November 1st, will be open weekdays from 9am to 5pm PHT. New Support...

BALTIMORE, Oct. 26, 2011 /PRNewswire/ -- Award-winning Baltimore agency, Barb Clapp Advertising & Marketing (BCAM), is pleased to announce the addition of another new client, a testament to the agency's continued growth this year. BCAM was chosen to plan and purchase media for 95.1 Shine FM, Baltimore's positive hits radio station. The media buy will build brand awareness for the station in the Baltimore metro area. "We are excited to have the opportunity to work with such an...

CHICAGO, Oct. 20, 2011 /PRNewswire/ -- Advertising showed its resiliency this quarter by achieving solid gains consistent with spending trends from third quarter 2010, according to a new STRATA quarterly survey of leading advertising agencies. However, client attraction and decreasing budgets remain the chief challenges affecting overall agency growth. The survey also noted a possible shift for the top advertising channel, with Digital and Spot (Local) TV now only separated by a margin of...

NEW YORK, Oct. 17, 2011 /PRNewswire/ -- ID Media, the nation's largest direct and digital media agency, today announced that it has hired ex-SMG veteran Ken Cervantes as VP, Account Director. Based in New York, he will work closely with Josh Martin, SVP, Director of Client Services, to develop integrated media solutions for Johnson & Johnson, one of the agency's largest and founding clients. A 16-year industry professional, Cervantes brings a deep background in media planning and...

Daylong Event to be Held October 19 at New York Marriott Marquis NEW YORK, Oct. 12, 2011 /PRNewswire-USNewswire/ -- The Digital Place-based Advertising Association (DPAA) unveiled the agenda today for the organization's 4th annual Digital Media Summit: Context Matters at the New York Marriott Marquis on Oct. 19. The daylong event (8am - 5pm) will examine critical topics related to digital place-based media, including contextual engagement, media planning strategies, leading edge research...