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Latest media planning Stories

2014-04-28 12:28:21

LAKE SUCCESS, N.Y., April 28, 2014 /PRNewswire-iReach/ -- MSW?ARS Research, has been awarded U.S. Patent, #8,676,638 for the system and method underlying the innovative Outlook® Media Planner. Photo - http://photos.prnewswire.com/prnh/20140426/79494 The Outlook® Media Planner is an app that enables marketers to run multiple "what-if" scenarios to determine the likely impact their advertising will have on sales and market share. The Outlook® Media Planner can be used as an upstream tool,...

2013-09-30 23:40:19

Pulpo Planner announced today that its ground-breaking Pulpo Planner Lite product will be available exclusively for trial during Hispanic Heritage Month, mid-September through mid-October, 2013. Silicon Valley, CA (PRWEB) September 30, 2013 Pulpo Media, the top-ranked digital Hispanic media solutions company, today announced that its ground-breaking Pulpo Planner Lite product will be available exclusively for trial during Hispanic Heritage Month, mid-September through mid-October, 2013....

2009-02-09 07:00:00

Agency Continues to Reward Employees with New Roles, Responsibilities ATLANTA, Feb. 9 /PRNewswire/ -- Fletcher Martin, an integrated marketing communications agency, today announced the promotion of Russell Rice to Senior Vice President, Media Planning Director. Rice joined Fletcher Martin in 1997 and has worked on numerous clients crafting strategic media plans for each. In his new role as Senior Vice President, Media Planning Director, Rice will oversee media strategy and research...


Word of the Day
siliqua
  • A Roman unit of weight, 1⁄1728 of a pound.
  • A weight of four grains used in weighing gold and precious stones; a carat.
  • In anatomy, a formation suggesting a husk or pod.
  • The lowest unit in the Roman coinage, the twenty-fourth part of a solidus.
  • A coin of base silver of the Gothic and Lombard kings of Italy.
'Siliqua' comes from a Latin word meaning 'a pod.'
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