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Last updated on April 23, 2014 at 13:54 EDT

Latest Mediacom Stories

2014-04-21 12:25:28

Mediacom Communications Executive Italia Commisso Weinand Named Honorary Chair LOS ANGELES, April 21, 2014 /PRNewswire/ -- The National Association for Multi-ethnicity in Communications (NAMIC) today announced Ilia Calderon, co-anchor, "Noticiero Univision Edicion Nocturna," and Leon Krauze, anchor of Fusion's "Open Source with Leon Krauze" as host of the NAMIC Annual Awards Breakfast. Additionally, Italia Commisso Weinand, executive vice president of Programming and Human...

2014-04-08 23:22:19

Leading media agency helps a key client improve site performance, deploy tags instantly for agile marketing campaigns. Chicago, IL (PRWEB) April 08, 2014 MediaCom, one of the world’s leading media agencies, relies on BrightTag, a global leader in real-time cloud-based marketing technologies, to help a global automaker implement digital campaigns faster, improve the consumer experience online and achieve deeper levels of customer insights, BrightTag announced today. After a review of...

2014-03-24 08:26:33

RENOWNED STRATEGIST LATEST IN SERIES OF HIGH PROFILE HIRES NEW YORK, March 24, 2014 /PRNewswire/ -- Archana Kumar, a veteran global brand and creative strategist, has today been named Chief Strategy Officer of MediaCom USA. http://photos.prnewswire.com/prnvar/20130207/NY56400LOGO In this role, Kumar will lead the agency's future-forward planning, including developing and exploring new commercial models to fuel growth, while providing clients with strategies that are inspiring,...

2014-03-19 08:27:37

Assignment comes alongside launch of new campaign NASHVILLE, Tenn., March 19, 2014 /PRNewswire/ -- Direct General Corporation today announced that it has selected MediaCom USA as its new media agency of record. http://photos.prnewswire.com/prnvar/20130207/NY56400LOGO The announcement comes as Direct General, a leading provider of personal auto insurance, life insurance and vehicle and accident protection plans, prepares to launch the second wave of spots tied to its new advertising...

2014-03-13 12:24:53

Relationship helps produce 47:1 marketing ROI in fiscal 2013 NEW YORK, March 13, 2014 /PRNewswire/ -- MediaCom announced today that it has retained the Brand USA account after a rigorous competitive review. http://photos.prnewswire.com/prnvar/20130207/NY56400LOGO Brand USA is a public-private partnership responsible for promoting global tourism to the United States. Formed in 2010, the organization's marketing efforts were recently cited as having generated 1.1 million...

2014-02-01 23:03:58

New deals in the technology category help drive spending to new heights. Chicago, IL (PRWEB) February 01, 2014 Estimated sponsorship revenue for the National Football League and its 32 teams totaled $1.07 billion in the 2013 season, up 5.7 percent from the previous year, according to the latest review from IEG, LLC. Demonstrating the popularity of the sport among corporate marketers, the increase exceeds the 4.5 percent increase in the overall sponsorship industry and 5.1 percent increase...

2014-01-29 08:27:27

NEW YORK, Jan. 29, 2014 /PRNewswire/ -- Omnicom Media Group agency OMD today announced that Chris Pyne has joined OMD US as President, OMD East, succeeding Kathleen Brookbanks, who is moving up to a national role as Chief Operating Officer for OMD US. Concurrent with his president title, Pyne, who joins OMD following stints as Chief Strategy Officer and Chief Product Officer at Group M's MediaCom, will also take on the role of Chief Strategy Office for OMD US. In his dual role,...

2014-01-11 23:02:58

IEG Projects North American Spending to Increase 4.3 Percent in 2014 Chicago, IL (PRWEB) January 11, 2014 IEG’s 29th annual year-end industry review and forecast shows a contraction in the flow of marketers’ dollars into sports, entertainment, cause, cultural and other partnerships. Although sponsorship is still seeing steady growth, corporate interest in other marketing alternatives, particularly digital (including social and mobile) media, has dampened enthusiasm for significantly...

2014-01-08 12:27:30

SAN FRANCISCO, Jan. 8, 2014 /PRNewswire/ -- Symantec Corporation (NASDAQ: SYMC) today announced that Grey San Francisco has been selected as the global advertising agency of record for the acclaimed Norton(TM) brand. Grey San Francisco will handle global creative advertising and brand strategy, as well as social strategy for the Norton brand. Grey will also drive media strategy, planning and buying around the globe for both Symantec and the Norton brand, in collaboration with WPP...

2013-12-10 12:24:50

NEW YORK, Dec. 10, 2013 /PRNewswire/ -- Carat, the world's leading independent media communications specialist and a market leader in digital and diversified media solutions today announced that it has appointed Alex Crowther, former CEO of MediaCom Asia Pacific, as Global Client President, effective immediately. In this role, Crowther will be responsible for leading the General Motors business and continuing Carat's track record of global success in managing the $3 billion global...