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2014-03-06 20:21:27

FLEMINGTON, N.J., March 6, 2014 /PRNewswire/ -- HCD Research now offers neuromarketing that is accessible and actionable: the EmCode(TM) Neurocognitive Metrics. These metrics synthesize psychophysiological and cognitive data to provide two scores for easy comparison against HCD Research benchmarks. http://photos.prnewswire.com/prnvar/20071204/NYTU133LOGO The cognitive element of the EmCode(TM) Neurocognitive Metrics is the HCD Research Advertising Impact Score (AIS), which has been used for...

2014-03-04 16:24:41

FLEMINGTON, N.J., March 4, 2014 /PRNewswire/ -- HCD Research is unveiling a new application of its trusted integrated communications research, designed specifically for early-stage creative and message testing. http://photos.prnewswire.com/prnvar/20071204/NYTU133LOGO The HCD Research approach integrates the most highly sensitive psychophysiological tools with eye-tracking and in-depth qualitative and quantitative research. The result is a complete view of the conscious and...

2014-02-18 16:23:57

FLEMINGTON, N.J., Feb. 18, 2014 /PRNewswire/ -- HCD Research has established a business unit dedicated to applying communications science to optimizing advocacy and policy communications using integrated psychophysiology and traditional cognitive research tools. (Logo: http://photos.prnewswire.com/prnh/20071204/NYTU133LOGO ) As an industry pioneer in the application of psychophysiology, which measures the subconscious response to stimuli, HCD Research has refined its methodology...

2011-06-08 12:51:00

FLEMINGTON, N.J., June 8, 2011 /PRNewswire/ -- A new media study among 1,557 self-reported Democrats, Republicans and Independents revealed that more than half indicated that Congressman Anthony Weiner's apology for sending lewd photos through Twitter was sincere. (Logo: http://photos.prnewswire.com/prnh/20071204/NYTU133LOGO) The study was conducted during June 7-8 by HCD Research to obtain viewers' perceptions of a video in which Anthony Weiner apologized for Tweeting the photos to...

2011-03-02 15:30:00

FLEMINGTON, N.J., March 2, 2011 /PRNewswire/ -- A new national media national study among 748 Americans revealed that after viewing an interview with Charlie Sheen on ABC's Good Morning America, respondents indicated that they viewed Sheen as less likeable, less favorable and less sincere. (Logo: http://photos.prnewswire.com/prnh/20071204/NYTU133LOGO ) The study was conducted by HCD Research during February 28 and March 1, to obtain viewers' perceptions of an interview with Charlie...

2011-02-07 00:49:00

FLEMINGTON, N.J., Feb. 7, 2011 /PRNewswire/ -- Results of a national study conducted among Super Bowl viewers last night revealed that the Bridgestone saluting beaver ad was selected as the number one ad of Super Bowl XLV. The study was conducted by HCD Research using its mediacurves.com website, during February 6-7, among thousands of Americans over the age of 18. To view the rankings for all of this year's Super Bowl ads, go to www.mediacurves.com. Following are the top five ads of...


Word of the Day
siliqua
  • A Roman unit of weight, 1⁄1728 of a pound.
  • A weight of four grains used in weighing gold and precious stones; a carat.
  • In anatomy, a formation suggesting a husk or pod.
  • The lowest unit in the Roman coinage, the twenty-fourth part of a solidus.
  • A coin of base silver of the Gothic and Lombard kings of Italy.
'Siliqua' comes from a Latin word meaning 'a pod.'
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