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Last updated on April 19, 2014 at 17:21 EDT

Latest MediaCurves Stories

2014-03-06 20:21:27

FLEMINGTON, N.J., March 6, 2014 /PRNewswire/ -- HCD Research now offers neuromarketing that is accessible and actionable: the EmCode(TM) Neurocognitive Metrics. These metrics synthesize psychophysiological and cognitive data to provide two scores for easy comparison against HCD Research benchmarks. http://photos.prnewswire.com/prnvar/20071204/NYTU133LOGO The cognitive element of the EmCode(TM) Neurocognitive Metrics is the HCD Research Advertising Impact Score (AIS), which has been used for...

2014-03-04 16:24:41

FLEMINGTON, N.J., March 4, 2014 /PRNewswire/ -- HCD Research is unveiling a new application of its trusted integrated communications research, designed specifically for early-stage creative and message testing. http://photos.prnewswire.com/prnvar/20071204/NYTU133LOGO The HCD Research approach integrates the most highly sensitive psychophysiological tools with eye-tracking and in-depth qualitative and quantitative research. The result is a complete view of the conscious and...

2014-02-18 16:23:57

FLEMINGTON, N.J., Feb. 18, 2014 /PRNewswire/ -- HCD Research has established a business unit dedicated to applying communications science to optimizing advocacy and policy communications using integrated psychophysiology and traditional cognitive research tools. (Logo: http://photos.prnewswire.com/prnh/20071204/NYTU133LOGO ) As an industry pioneer in the application of psychophysiology, which measures the subconscious response to stimuli, HCD Research has refined its methodology...

2013-02-21 12:24:10

FLEMINGTON, N.J., Feb. 21, 2013 /PRNewswire/ -- HCD Research announced today that it is offering a new research tool that combines the strengths of biometric, eye-tracking and quantitative on-line research to obtain greater insights into consumers' reactions to all forms of media. (Logo: http://photos.prnewswire.com/prnh/20071204/NYTU133LOGO ) Through its new tool HCD EmCode RT(TM), HCD Research will provide marketing professionals with the ability to measure and obtain consumers'...

2013-01-11 16:21:58

FLEMINGTON, N.J., Jan. 11, 2013 /PRNewswire/ -- HCD Research announced today that Joe Messina, a seasoned consumer research professional, has joined the company as director of marketing sciences, where he will lead the firm's communication sciences research group. (Logo: http://photos.prnewswire.com/prnh/20071204/NYTU133LOGO ) Mr. Messina possesses more than 15 years of qualitative and quantitative research experience. The majority of his career has been focused on designing and...

2012-09-18 06:26:18

FLEMINGTON, N.J., Sept. 18, 2012 /PRNewswire/ -- The results of a national media study revealed that adults who are motivated to seek out rewards rather than avoid threats are more likely to use mobile media platforms to access local and national news compared to adults who are more concerned with avoiding threats than seeking out rewards. (Logo: http://photos.prnewswire.com/prnh/20071204/NYTU133LOGO )(Logo: http://photos.prnewswire.com/prnh/20111129/NY13809LOGO ) The...

2011-11-29 12:03:00

FLEMINGTON, N.J., Nov. 29, 2011 /PRNewswire/ -- The Missouri School of Journalism and the Reynolds Journalism Institute (RJI) formally announced today that they will partner with HCD Research to conduct a national study among 18-70 year-olds to determine their media use and reactions to various media images. <font size="2" face="Arial">(Logo: http://photos.prnewswire.com/prnh/20071204/NYTU133LOGO )</font> (Logo:...

2011-06-08 12:51:00

FLEMINGTON, N.J., June 8, 2011 /PRNewswire/ -- A new media study among 1,557 self-reported Democrats, Republicans and Independents revealed that more than half indicated that Congressman Anthony Weiner's apology for sending lewd photos through Twitter was sincere. (Logo: http://photos.prnewswire.com/prnh/20071204/NYTU133LOGO) The study was conducted during June 7-8 by HCD Research to obtain viewers' perceptions of a video in which Anthony Weiner apologized for Tweeting the photos to...

2011-03-02 15:30:00

FLEMINGTON, N.J., March 2, 2011 /PRNewswire/ -- A new national media national study among 748 Americans revealed that after viewing an interview with Charlie Sheen on ABC's Good Morning America, respondents indicated that they viewed Sheen as less likeable, less favorable and less sincere. (Logo: http://photos.prnewswire.com/prnh/20071204/NYTU133LOGO ) The study was conducted by HCD Research during February 28 and March 1, to obtain viewers' perceptions of an interview with Charlie...

2011-02-07 00:49:00

FLEMINGTON, N.J., Feb. 7, 2011 /PRNewswire/ -- Results of a national study conducted among Super Bowl viewers last night revealed that the Bridgestone saluting beaver ad was selected as the number one ad of Super Bowl XLV. The study was conducted by HCD Research using its mediacurves.com website, during February 6-7, among thousands of Americans over the age of 18. To view the rankings for all of this year's Super Bowl ads, go to www.mediacurves.com. Following are the top five ads of...